Online Learning as a Strategic Asset: APLU-Sloan National Commission on Online Learning Benchmarking Study Bob Samors, Ass...
Setting the Stage <ul><li>Bob Samors, APLU </li></ul><ul><li>Project Director, Online Commission </li></ul>APLU-Sloan Nati...
APLU Initiative in Online Learning <ul><li>Grant from Sloan Foundation to  create a cadre Presidents and Chancellors knowl...
APLU-Sloan National Commission on Online Learning <ul><li>Surveys: </li></ul><ul><ul><li>APLU Presidents and Chancellors <...
Survey Findings: Is  there  a disconnect? <ul><ul><li>Strategic Importance of Online Learning </li></ul></ul><ul><ul><li>c...
Benchmarking Study – Part I Institutional Interviews <ul><li>Sally McCarthy, PhD </li></ul><ul><li>Consultant </li></ul><u...
Institutional Interviews Background <ul><li>Designed to acquire a better understanding of the key factors contributing to ...
Institutional Interviews Areas of Inquiry <ul><li>Faculty Incentives </li></ul><ul><li>Student Life Cycle </li></ul><ul><l...
Institutional Interviews Methodology <ul><li>Cohorts of approximately six institutions in each area of inquiry </li></ul><...
Institutional Interviews Key Observations <ul><li>Integrate online into institutional planning, academic structure </li></...
Benchmarking Study - Part II  Faculty Survey Jeff Seaman, Co-director Babson Survey Research Group APLU-Sloan National Com...
Faculty Survey <ul><li>First cross-institutional survey of faculty attitudes toward online </li></ul><ul><li>69 campuses, ...
Who teaches online? APLU-Sloan National Commission on Online Learning
Who Teaches and Develops Online? Taught and Developed Online All Faculty Taught Online Developed Online APLU-Sloan Nationa...
Why Faculty Teach Online APLU-Sloan National Commission on Online Learning
It Takes More Effort APLU-Sloan National Commission on Online Learning
Barriers APLU-Sloan National Commission on Online Learning
Faculty Institutional Ratings APLU-Sloan National Commission on Online Learning
Rating faculty training and support for online course delivery APLU-Sloan National Commission on Online Learning
Learning Outcomes APLU-Sloan National Commission on Online Learning
Recommend Online? APLU-Sloan National Commission on Online Learning
Recommend Online? APLU-Sloan National Commission on Online Learning
Next Steps APLU-Sloan National Commission on Online Learning <ul><li>Expand study to more campuses </li></ul><ul><li>Explo...
Benchmarking Study Conclusions <ul><li>Bob Samors, APLU </li></ul><ul><li>Project Director, Online Commission </li></ul>AP...
Benchmarking Study Results The Challenges <ul><li>Online takes more faculty time and effort </li></ul><ul><li>Institutiona...
Benchmarking Study Results The Opportunities <ul><li>Everyone teaches – stereotypes are not correct </li></ul><ul><li>Facu...
Benchmarking Study Results Imperatives for Campus Leaders <ul><li>Administrators need to know who is teaching online and w...
Questions and Discussion APLU-Sloan National Commission on Online Learning
Thank you! <ul><li>For more information, please contact: </li></ul><ul><li>Bob Samors </li></ul><ul><li>APLU </li></ul><ul...
Online Learning Reports www.aplu.org  (Major Initiatives)
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Online Learning as a Strategic Asset: APLU-Sloan National Commission on Online Learning Benchmarking Study

Bob Samors, Association of Public and
Land-grant Universities
Sally McCarthy, APLU-Sloan National Commission on Online Learning
Jeff Seaman, Babson Survey Research Group

15th Annual Sloan-C Conference

October 2009

Published in: Education, Technology
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  • Faculty give the lowest ranking to their institution’s incentives for developing and for delivering online courses. Faculty at institutions where support services rank highest do not see any reduction in perceived effort for online course teaching or development.
  • Upload Sloan Online Learning as a Strategic Asset: APLU-Sloan National Commission on Online Learning Benchmarking Study

    1. 1. Online Learning as a Strategic Asset: APLU-Sloan National Commission on Online Learning Benchmarking Study Bob Samors, Association of Public and Land-grant Universities Sally McCarthy, APLU-Sloan National Commission on Online Learning Jeff Seaman, Babson Survey Research Group 15 th Annual Sloan-C Conference October 2009
    2. 2. Setting the Stage <ul><li>Bob Samors, APLU </li></ul><ul><li>Project Director, Online Commission </li></ul>APLU-Sloan National Commission on Online Learning
    3. 3. APLU Initiative in Online Learning <ul><li>Grant from Sloan Foundation to create a cadre Presidents and Chancellors knowledgeable about the strategic value of online </li></ul><ul><li>Established APLU-Sloan National Commission on Online Learning </li></ul><ul><li>(Jack Wilson, President, Univ. of Massachusetts, Chair; 7 Presidents; and other senior administrators) </li></ul><ul><li>Commission Strategies: </li></ul><ul><ul><li>understand the knowledge base and experience of Presidents/Chancellors re: online learning </li></ul></ul><ul><ul><li>target the key priorities and concerns of senior leadership </li></ul></ul><ul><ul><li>determine the potential of online learning to serve as a strategic tool to address those issues </li></ul></ul><ul><ul><li>develop strategies/resources that could assist Presidents and Chancellors in overcoming barriers limiting the strategic utilization of online learning </li></ul></ul>APLU-Sloan National Commission on Online Learning
    4. 4. APLU-Sloan National Commission on Online Learning <ul><li>Surveys: </li></ul><ul><ul><li>APLU Presidents and Chancellors </li></ul></ul><ul><ul><li>Tribal Colleges and Universities Presidents </li></ul></ul><ul><ul><li>NAFEO Presidents and Chancellors </li></ul></ul><ul><li>28 dialogue events: </li></ul><ul><ul><li>950 participants; 300+ CEOs </li></ul></ul>APLU-Sloan National Commission on Online Learning
    5. 5. Survey Findings: Is there a disconnect? <ul><ul><li>Strategic Importance of Online Learning </li></ul></ul><ul><ul><li>critical to long-term strategy of institution APLU- 68% AIHEC – 62% NAFEO – 84% </li></ul></ul><ul><ul><li>represented in institution's strategic plan APLU- 41% AIHEC – 27% NAFEO – 52% </li></ul></ul><ul><ul><li>not critical to long term strategy APLU- 4% AIHEC – 15% NAFEO – 7% </li></ul></ul>APLU-Sloan National Commission on Online Learning
    6. 6. Benchmarking Study – Part I Institutional Interviews <ul><li>Sally McCarthy, PhD </li></ul><ul><li>Consultant </li></ul><ul><li>APLU-Sloan National Commission </li></ul><ul><li>on Online Learning </li></ul>APLU-Sloan National Commission on Online Learning
    7. 7. Institutional Interviews Background <ul><li>Designed to acquire a better understanding of the key factors contributing to successful, strategic online learning initiatives </li></ul><ul><li>Invited 95 APLU members; anticipated 15-18 participants; 47 campuses volunteered </li></ul><ul><li>final cohort – 45 institutions (wide range) </li></ul><ul><li>1M+ students; 100,000+ online enrollments </li></ul>APLU-Sloan National Commission on Online Learning
    8. 8. Institutional Interviews Areas of Inquiry <ul><li>Faculty Incentives </li></ul><ul><li>Student Life Cycle </li></ul><ul><li>Senior Administration </li></ul><ul><li>Academic Quality and Effectiveness </li></ul><ul><li>Administrative and Financial Models </li></ul><ul><li>Technology </li></ul>APLU-Sloan National Commission on Online Learning
    9. 9. Institutional Interviews Methodology <ul><li>Cohorts of approximately six institutions in each area of inquiry </li></ul><ul><li>Interviewed 4-8 personnel per campus identified by institutional contact </li></ul><ul><li>Conducted 231 interviews (7/08-1/09) </li></ul><ul><li>Interviewees: </li></ul><ul><ul><li>Chief Executive Officers/Governing Board members </li></ul></ul><ul><ul><li>Senior Academic Administrators </li></ul></ul><ul><ul><li>Senior Non-Academic Administrators </li></ul></ul><ul><ul><li>Online Administrators </li></ul></ul><ul><ul><li>Faculty and Online Students </li></ul></ul>APLU-Sloan National Commission on Online Learning
    10. 10. Institutional Interviews Key Observations <ul><li>Integrate online into institutional planning, academic structure </li></ul><ul><li>Review and assess routinely over time </li></ul><ul><li>Develop reliable financing mechanisms </li></ul><ul><li>Develop adequate and consistent resources for both faculty and students </li></ul><ul><li>Engage senior leadership </li></ul>APLU-Sloan National Commission on Online Learning
    11. 11. Benchmarking Study - Part II Faculty Survey Jeff Seaman, Co-director Babson Survey Research Group APLU-Sloan National Commission on Online Learning
    12. 12. Faculty Survey <ul><li>First cross-institutional survey of faculty attitudes toward online </li></ul><ul><li>69 campuses, 10,700+ responses </li></ul><ul><li>Same questions as Sloan-C Annual Survey </li></ul><ul><li>Sample: All public, Faculty: 60 to 3,500+ </li></ul><ul><li>Represent 900,000+ enrollments </li></ul><ul><li>Online enrollments: zero to 10,000+ </li></ul>APLU-Sloan National Commission on Online Learning
    13. 13. Who teaches online? APLU-Sloan National Commission on Online Learning
    14. 14. Who Teaches and Develops Online? Taught and Developed Online All Faculty Taught Online Developed Online APLU-Sloan National Commission on Online Learning
    15. 15. Why Faculty Teach Online APLU-Sloan National Commission on Online Learning
    16. 16. It Takes More Effort APLU-Sloan National Commission on Online Learning
    17. 17. Barriers APLU-Sloan National Commission on Online Learning
    18. 18. Faculty Institutional Ratings APLU-Sloan National Commission on Online Learning
    19. 19. Rating faculty training and support for online course delivery APLU-Sloan National Commission on Online Learning
    20. 20. Learning Outcomes APLU-Sloan National Commission on Online Learning
    21. 21. Recommend Online? APLU-Sloan National Commission on Online Learning
    22. 22. Recommend Online? APLU-Sloan National Commission on Online Learning
    23. 23. Next Steps APLU-Sloan National Commission on Online Learning <ul><li>Expand study to more campuses </li></ul><ul><li>Explore 21,000 free-text responses </li></ul><ul><li>More detail on learning outcomes versus recommendations </li></ul><ul><li>What constitutes good faculty support? </li></ul>
    24. 24. Benchmarking Study Conclusions <ul><li>Bob Samors, APLU </li></ul><ul><li>Project Director, Online Commission </li></ul>APLU-Sloan National Commission on Online Learning
    25. 25. Benchmarking Study Results The Challenges <ul><li>Online takes more faculty time and effort </li></ul><ul><li>Institutional incentives are not viewed as good motivators </li></ul><ul><li>Concerns persist about quality of learning outcomes </li></ul>APLU-Sloan National Commission on Online Learning
    26. 26. Benchmarking Study Results The Opportunities <ul><li>Everyone teaches – stereotypes are not correct </li></ul><ul><li>Faculty are motivated by student needs </li></ul><ul><li>Faculty recommend online </li></ul><ul><li>Faculty with online experience are more positive </li></ul>APLU-Sloan National Commission on Online Learning
    27. 27. Benchmarking Study Results Imperatives for Campus Leaders <ul><li>Administrators need to know who is teaching online and why </li></ul><ul><li>Campus leaders need to develop creative ways to recognize and reward faculty </li></ul><ul><li>Faculty and administrators need to resolve issues around perceptions of quality </li></ul><ul><li>Online initiatives must be routinely reviewed and assessed to identify and address needs and opportunities as they arise </li></ul>APLU-Sloan National Commission on Online Learning
    28. 28. Questions and Discussion APLU-Sloan National Commission on Online Learning
    29. 29. Thank you! <ul><li>For more information, please contact: </li></ul><ul><li>Bob Samors </li></ul><ul><li>APLU </li></ul><ul><li>[email_address] </li></ul><ul><li>Jeff Seaman </li></ul><ul><li>Babson Survey Research Group </li></ul><ul><li>[email_address] </li></ul>APLU-Sloan National Commission on Online Learning
    30. 30. Online Learning Reports www.aplu.org (Major Initiatives)

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