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Marianne Hassan, SUNY Provost Office: SUNY Online Initiative


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Day 1 Presentation
Marianne Hassan, Chief of Staff, SUNY Provost Office
Presentation: SUNY Online Initiative

Annual conference for the SUNY online teaching and learning community of practice.
March 6-8, 2019, Syracuse, NY.

Conference website:
Open SUNY Online Teaching:

Published in: Education
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Marianne Hassan, SUNY Provost Office: SUNY Online Initiative

  1. 1. Online InitiativeMarch 2019 1
  2. 2. 1994:  SUNY  Learning  Network  Launched (Sloan $$) 1995: First multi‐ campus Learning  Management System  2012: 5K+ faculty;   12K+ courses 2011: 85K  students taking  online courses 2014 ‐ 2017:  7 national  awards: models, quality  assurance, practice 2017‐218: 183K+ students,  6K+ faculty, 22K+ courses,  382K registrations   1996: System‐wide  online faculty  development/  course design  processes 2014: Launch  of Open SUNY  & Institutional  Readiness  Assessments
  3. 3. Online Education: Background • “Open SUNY” created in 2014 as a system‐level strategy for leveraging existing online  learning to increase enrollments and improve completion   • SUNY offers 800+ online‐enabled degree and certificate programs with approximately  22,000 course sections • Despite these successes, our impact has been limited by a lack of scale - In 2017/18, SUNY enrolled approximately 183,000 (42% of its students)  in one or more online classes - Only about 26,000 students (6%) are fully online learners  • A true individualized learning agenda must aggressively address the small number  of learners fully engaging us in the flexible manner online provides 3
  4. 4. Letterman’s Top Ten Myths • This initiative will be mandated. [This is an opt-in initiative.] • System Administration is taking over campus-offered online programs. [Not true! This initiative is additive to existing programs.] • This won’t benefit my campus. [All SUNY programs will benefit.] • Faculty will be forced to participate. [This is an opt-in initiative.] • Production costs are more expensive. [When talking about scale, production costs per capita drop drastically.] 4
  5. 5. Letterman’s Top Ten Myths(con’t) • Students won’t benefit. [Student access to degree programs will increase.] • Online education isn’t as good as face-2-face. [An entire field of research has emerged in this topic.] • Online education is a smokescreen for job cuts. [Not true! This initiative is additive to existing programs.] • The initiative will try to remove faculty control of the curriculum and modify academic standards. [Absolutely not.] • Compromise the quality of a SUNY education. [Not on our watch.] 5
  6. 6. Is online as good as face-to-face learning? This question has been asked for decades, but delivery modality is not the biggest factor in the effectiveness of online course delivery. Good instructional design and interaction / engagement are much more important than modality of delivery. 7
  7. 7. Delivery Modality “[W]hen the course materials and teaching methodology were held constant, there were no significant differences (NSD) between student outcomes in a distance delivery course as compared to a face to face course.” Thomas L Russell, director emeritus of the Office of Instructional Telecommunications at North Carolina State University, author of The No Significant Difference Phenomenon In other words, student outcomes in distance delivery courses were neither worse nor better than those in face-to-face courses. 8
  8. 8. SUNY Student Assembly • "The Student Assembly of the State University of New York (SUNYSA) has long supported programs which make earning a degree more accessible. For many of our students, the ability to engage in a traditional, on campus education is hindered by responsibilities outside of the classroom. 100% online learning programs provide increased flexibility for these students and an opportunity to pursue a degree which may be otherwise out-of- reach. Taking advantage of our large and diverse system, online learning will benefit SUNY retention and completion rates across our campuses and will ensure that our institutions remain innovative and responsive to the changing landscape of higher education. Implementation of these online programs are a great way to progress the goal of an inclusive and accessible SUNY." Michael M. Wuest, Director of Academic Affairs, Student Assembly of the State University of New York
  9. 9. Student Testimony “As an international transfer student who has taken more than 10+ MOOCs and 2 online courses in SUNYs, I support expanding the programs that are available 100% online. Depending on the program interface, it is possible to create very engaging team projects and discussions online. In fact, I have taken 2 courses that were very interactive and engaging which made me feel that I learned more than I would have learned in physical classrooms. I also think that it would be helpful to enable students to take courses from other SUNY campuses as each has its unique strength and weaknesses.” Daiki Yoshioka, Binghamton University senior
  10. 10. Online Education RFI and Review Process • Established a working group with constituents across SUNY in Fall 2018 • Released an RFI: 25 vendor responses; 13 brought in for briefings • All day working group workshop Dec 7 had three major themes: - Look at some benchmark data (summarized next) - Shared experiences from online across the system - Evaluation of three organizational approaches arising from vendor engagement:  Outsource the entire operation to an Online Project Manager (OPM)  Run the new online through one campus  Operate this expansion through SUNY Administration 11
  11. 11. Other Online Education Examples • Southern New Hampshire University enrolls 6,405 students on‐campus. It enrolls  100,000+ exclusively online students generating over $1 billion annually   • California Community College system received $100 million to create an entirely  online community college, with an additional $20 million planned annually for 7 years   • University of Massachusetts system made $104 million in 2017 from approximately  30,000 exclusively online students  projects revenue growing to $400 million, with  most of the growth coming from out‐of‐state students • Arizona State University enrolls <30,000 students online. ASU business plan presented  to the Arizona Board of Regents shows online revenue reaching $230 million in 2018 12
  12. 12.  ‐  50,000  100,000  150,000  200,000  250,000  300,000  350,000 CA AZ TX FL MN UT VA IL NH NC NY CO PA OH MD GA IA AL MO IN WV MI KY KS MA ID WA TN WI NJ SC OR OK NE LA NM AR MS DC CT NV ND ME SD HI DE VT AK MT WY RI Fall 2017 Headcount Enrollment in Exclusively Distance Learning Courses Top 10 =  1,632,146 /  52.3% of All SUNY’s Share = 26,244 (#33) Largest Single SUNY Institution Enrollment = 5,531 NY state is ranked #11 in the nation Ranking of States by Exclusively Online Students Source: IPEDS Data Center    Note: National data excludes protectorates. SUNY data excludes statutory colleges. 13
  13. 13. SUNY’s Top 25 Programs Campus Name Award Name Academic Program Name Fall 2015 Fall 2016 Fall 2017 1 Empire State B.S. Business, Management & Economics 1187 1159 1083 2 Delhi* B.S.Nurs. Nursing RN 750 671 666 3 Empire State B.S.Nurs. Nursing 660 556 500 4 Empire State B.S. Community & Human Services 560 491 451 5 Monroe A.S. Liberal Arts & Sciences‐‐General Studies 335 289 300 6 Stony Brook Adv Cert Educational Leadership 193 254 221 7 Empire State B.S. Human Development 183 200 212 8 Cayuga County A.A. Liberal Arts & Sciences: Humanities & Social Science 194 195 182 9 Monroe A.S. Business: Business Administration 167 165 177 10 Stony Brook M.S. Human Resource Management 138 135 171 11 Albany M.S. Curriculum Development&Instruction Tech 116 135 162 12 Stony Brook M.S. Adult‐Gerontology Primary Care Nurse Practitioner 109 175 158 13 Stony Brook M.A. Higher Education Administration 166 162 149 14 Stony Brook B.S. Nursing 119 143 147 15 Broome A.S. Individual Studies 68 90 126 16 Stony Brook M.A. Liberal Studies 154 136 120 17 Oswego M.B.A. Business Administration 102 119 118 18 Stony Brook M.S. Pediatric Primary Care Nurse Practitioner 83 91 117 19 Hudson Valley A.S. Individual Studies 154 120 115 20 SUNY Poly M.B.A. Technology Management 124 110 114 21 Delhi* B.S. Criminal Justice 37 80 113 22 Plattsburgh B.S. Nursing 171 121 111 23 Buffalo Univ M.S. Information & Library Science 39 104 105 24 Empire State B.A. Human Development 88 98 90 25 Alfred State A.A.S. Health Information Technology 122 89 78 Grand Total 6019 5888 5786
  14. 14. Opportunities for SUNY Online 15 • Increase the number of 100% online learners;  • Target non‐traditional students, potentially out of  state and international;  • Work with partners to respond efficiently as a  system to market opportunities • Bring back the 40,000 NY residents who are going to  non‐NY online institutions
  15. 15. SUNY Increases Online Enrollment by 80,000 Students in Five Years Current 100% Online Enrollment = Approx. 26,000 … only 6% of total SUNY Enrollment. Five‐Year Growth of 80,000 Additional 100% Online  Students (106,000 Total) and a Market‐Informed Balance  of Degree Offerings. Enrollment Revenue Base Change Old Base New Base State‐operated 14,289 +34,846 $82.8M +$571.2M Community Colleges 11,955 +29,154 30.9M +478.8M Total 26,244 +64,000 $113.7M +$1,050M SUNY Generates Approximately $1.05 BILLION annually  in Revenue from the New 100% Online Students.
  16. 16. Opportunities for Reaching Scale • Corporate partners • NYS Fortune 500 • Military partnerships • Employee training • International markets • Cross‐campus  programming • More fully online  programs in high  demand areas • Pathways from  associate to advanced  degrees  • Micro‐credentials  stackable to degrees • New investment • Targeted outreach  demand areas • Strategies to capture  market share Strategic  Program  Development Enhanced  Marketing &  Recruitment Partnerships Retention   Student  &  Faculty Supports • Cross‐campus support  with on‐demand  courses • Instructional design  support for faculty • Student supports and  access to wraparound  services 17
  17. 17. "The constant change of methods  and objectives of business will  require a flexible and adaptable  workforce in terms of skillset, which  can only be provided for by creating  a culture and setting up mechanisms  of lifelong learning and upskilling.“ WEF Towards a Reskilling Revolution January 2019 18
  18. 18. 19 “Employers across the region are  facing critical labor shortages as  the demand for workers outstrips  the local supply.   In one  estimate, economic developers in  the region say there are 4,000  open potions in the region, with  a shortage in both blue and  white‐collar positions.”
  19. 19. Online Education: Status and Next Steps • Cross‐System Working Group completed its analysis in December 2018 - Current thinking is for an “Online SUNY,” operated within System, that would  Provide enhanced platform services and marketing portals in a shared‐service model  Facilitate centrally new graduate degrees and cross‐campus partnerships;   Work with industry to identify gaps in offering to serve workforce development  Engage consultancies as needed • Current and very near future activities: - Budget development, corresponding timeline, financial modeling - Focus groups: faculty council/senate, students, student service units - Working with ESD to identify partnerships 20
  20. 20. SUNY Online: Principles Driving Development • Accessible • Inclusive • Affordable • Agile • Engaged • Connected • Student focused • Responsive to NYS industry needs • Committed to excellence • Innovative and entrepreneurial • Individualized education • Collaborative • Digital and physical integration • Platform independent • Frictionless student experience • Seamless digital environment • Proactive • Sustainable • Optimized resource utilization • Self‐initiated learning • Secure • Collaborative • Transparent • Dynamic • Global • Sustainable • Interactive • Communicative 21
  21. 21. 22 Supporting Governor Cuomo’s  vision to leverage technology to  make government work smarter  for citizens and to spur economic  growth, the New York Business  Express (NYBE) project was  established to make it easier to  open and run businesses in New  York State. New York is Open for Business
  22. 22. Former Process to Open a Business 23 Department of Tax & Finance (DTF) Department of Labor (DOL) Workers Comp Board (WCB) Department of State (DOS) Agriculture & Markets (DAM) State Liquor Authority (SLA) Gaming Department of Motor Vehicles (DMV) Citizen
  23. 23. Simplified User Experience 24 New York Business Express Department  of Tax &  Finance  (DTF) Department  of Labor  (DOL) Workers  Comp Board  (WCB) Department  of State  (DOS) Department  of Motor  Vehicles  (DMV) State  Liquor  Authority  (SLA) Agriculture  & Markets  (DAM) FUTURE  AGENCIES Citizen FUTURE  AGENCIES FUTURE  AGENCIES
  24. 24. Questions? 25