How to Tap into Data Driven Profits
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This introduction to analytics insight presentation is designed to help business owners and marketers gain insight from their web data.
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How to Tap into Data Driven Profits
- 1. Analytics Riches There’s Gold in Them Thar Data EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 2. “You cannot improve what you cannot measure.” -Lord Kelvin EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 3. The Trail to Riches • Define business objectives and goals • Create KPI’s (Key Performance Indicators) • Tame your HIPPO • Segment for success • Lather, Rinse, Repeat EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 4. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 5. Help Data Defeat the HiPPO HiPPO=Highest Paid Person’s Opinion EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 6. Goals-Why Do you Exist? • Know the purpose of your website • Know the pages that matter and why • Create KPI’s that you can track that support your goals EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 7. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 8. Bloom Spokane Goals / KPI’s Goal 1: Increase number of providers Goal 2: Increase # of engaged visitors KPI 1: Class Attendance KPI 2: Visitor Engagement KPI 3: Blog Readership EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 9. KPI -Engaged Visitors EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 10. KPI -The Power of Blogging EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 11. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 12. Open Your Mind and Discover! Arghhh! No gold. Only platinum. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 13. Analytics Insight Rulz! • Google Alalytics v5 helps a lot • Create dashboards & custom reports • Discover what’s important to measure • Know your audience(s) - Analytic insight comes from data segmentation over time. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 14. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 15. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 16. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 17. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 18. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 19. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 20. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 21. How to Grab Data Driven Dollars! • Define Business Objectives • Set up Goals & KPI’s • Segment Traffic (Know Your Audience) • Do Stuff, Man (Make Improvements)! • Grow Your Business! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 22. Now Go Dominate with Your Data! EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 23. Additional Resources Books: Websites: Analytics: An Hour a Day Searchengineland.com Web Analytics 2.0 Kaushik.net Userfly Google Analytics Videos Juice Analytics Kiss Insights Visual Website Optimizer EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese
- 24. Ed Reese EMAIL: ed@sixthmanmarketing.com PHONE: 509.624.5580 TWITTER: @ed_reese EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese