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5 Ways to Kick Ass and Take Names 
on LinkedIn (Literally!) 
- 
Viveka von Rosen 
@LinkedInExpert 
LinkedIntoBusiness.com ...
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
What is a Lead? 
A lead is someone who you find - or attract - 
in a company, business, industry or 
organization that has...
Strategies We’ll Cover 
1. Branding & Keyword Strategies 
2. Search Strategies 
3. Connecting Strategy 
4. Engagement Stra...
Create a unified brand! 
Branding 
• Personal Profile 
• Group 
• Company Page 
LinkedIntoBusiness.com Viveka von Rosen @L...
Keywords 
Like Google, your profile must be optimized if you want to be found 
by prospects 
 Find keywords in your conne...
Add New Keywords to: 
CONTENT: 
• Experience Description (1000) 
• Summary Section (2000) 
• Interests (1000) 
• Company &...
Do (At Least)These 3 Things! 
① Make sure your branding is cohesive 
② Make a keyword list 
③ Add keywords to Interests 
L...
Advanced Search 
 Advanced Search 
 Saved Search 
 Boolean Search 
 Sales Navigator 
LinkedIntoBusiness.com Viveka von...
Advanced Search 
 Advanced Search 
 Saved Search 
 Sales Navigator 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInEx...
Boolean Search 
+ keeps the words together 
OR when either will do 
AND when you are clarifying an audience, industry or n...
Do (At Least)These 2 Things! 
 Try a Boolean search 
 Save your search 
LinkedIntoBusiness.com Viveka von Rosen @LinkedI...
Connecting Strategy 
LinkedIn Connected CRM 
– Tag 
– Take Notes 
– Set Reminders 
LinkedIntoBusiness.com Viveka von Rosen...
Tag Your Connections 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Keep Notes 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Set Reminders (and Follow Up) 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
 Messages 
 Introductions 
 InMail 
Advanced Engagement 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Messages 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Introductions 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
InMail 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Do (At Least)These 3 Things! 
 Tag your TOP prospects 
 Set reminders to follow up with HOT prospects 
 Ask for an Intr...
Top of Mind Awareness 
 Publisher 
 Update Strategy 
 Targeted & Sponsored Updates 
 Ads 
LinkedIntoBusiness.com Vivek...
Publisher 
What are the 6 key elements of a good Published 
post: 
• A catchy title 
• Attractive images (and video if you...
Update Strategy 
 Mentions 
 Links 
 Images 
 Calendar 
 Scheduler 
 1-2 times a day 
 80/20 rule 
LinkedIntoBusine...
Targeted VS Sponsored 
 Company Updates ONLY 
 Targeted (FREE) 100 of your 
followers 
 Sponsored (PAID) grow your 
fol...
Ads 
Bizo? 
Super Targeting! 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
FreeTrainingWith.me
B2BLinkedInTraining.com/Discount 
Today Only 
(Ok – for a week)
Wrapping Up 
Do this: 
 Make a list of hot prospects 
 Do your research 
 Find them on LinkedIn (remember Who’s 
Viewed...
Linked into Business: 
www.facebook.com/LinkedInExpertTraining 
www.twitter.com/linkedinexpert 
www.linkedin.com/in/linked...
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Final LinkedIn Presentation for TBBA Cruise Slide 1 Final LinkedIn Presentation for TBBA Cruise Slide 2 Final LinkedIn Presentation for TBBA Cruise Slide 3 Final LinkedIn Presentation for TBBA Cruise Slide 4 Final LinkedIn Presentation for TBBA Cruise Slide 5 Final LinkedIn Presentation for TBBA Cruise Slide 6 Final LinkedIn Presentation for TBBA Cruise Slide 7 Final LinkedIn Presentation for TBBA Cruise Slide 8 Final LinkedIn Presentation for TBBA Cruise Slide 9 Final LinkedIn Presentation for TBBA Cruise Slide 10 Final LinkedIn Presentation for TBBA Cruise Slide 11 Final LinkedIn Presentation for TBBA Cruise Slide 12 Final LinkedIn Presentation for TBBA Cruise Slide 13 Final LinkedIn Presentation for TBBA Cruise Slide 14 Final LinkedIn Presentation for TBBA Cruise Slide 15 Final LinkedIn Presentation for TBBA Cruise Slide 16 Final LinkedIn Presentation for TBBA Cruise Slide 17 Final LinkedIn Presentation for TBBA Cruise Slide 18 Final LinkedIn Presentation for TBBA Cruise Slide 19 Final LinkedIn Presentation for TBBA Cruise Slide 20 Final LinkedIn Presentation for TBBA Cruise Slide 21 Final LinkedIn Presentation for TBBA Cruise Slide 22 Final LinkedIn Presentation for TBBA Cruise Slide 23 Final LinkedIn Presentation for TBBA Cruise Slide 24 Final LinkedIn Presentation for TBBA Cruise Slide 25 Final LinkedIn Presentation for TBBA Cruise Slide 26 Final LinkedIn Presentation for TBBA Cruise Slide 27 Final LinkedIn Presentation for TBBA Cruise Slide 28 Final LinkedIn Presentation for TBBA Cruise Slide 29 Final LinkedIn Presentation for TBBA Cruise Slide 30 Final LinkedIn Presentation for TBBA Cruise Slide 31 Final LinkedIn Presentation for TBBA Cruise Slide 32 Final LinkedIn Presentation for TBBA Cruise Slide 33 Final LinkedIn Presentation for TBBA Cruise Slide 34
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Final LinkedIn Presentation for TBBA Cruise

  1. 1. 5 Ways to Kick Ass and Take Names on LinkedIn (Literally!) - Viveka von Rosen @LinkedInExpert LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  2. 2. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  3. 3. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  4. 4. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  5. 5. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  6. 6. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  7. 7. What is a Lead? A lead is someone who you find - or attract - in a company, business, industry or organization that has a need for your product or service, knows about your product or service and the desire and ability to purchase it. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  8. 8. Strategies We’ll Cover 1. Branding & Keyword Strategies 2. Search Strategies 3. Connecting Strategy 4. Engagement Strategy 5. Top of Mind Awareness LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  9. 9. Create a unified brand! Branding • Personal Profile • Group • Company Page LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  10. 10. Keywords Like Google, your profile must be optimized if you want to be found by prospects  Find keywords in your connections’ Skills section  Use the new Keyword tool (Premium)  Use your existing keywords LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  11. 11. Add New Keywords to: CONTENT: • Experience Description (1000) • Summary Section (2000) • Interests (1000) • Company & Group Description • (New keyword tool – LSI) Ninja Trick: Make sure your name, your location and your competition are keywords you use. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  12. 12. Do (At Least)These 3 Things! ① Make sure your branding is cohesive ② Make a keyword list ③ Add keywords to Interests LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  13. 13. Advanced Search  Advanced Search  Saved Search  Boolean Search  Sales Navigator LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  14. 14. Advanced Search  Advanced Search  Saved Search  Sales Navigator LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  15. 15. Boolean Search + keeps the words together OR when either will do AND when you are clarifying an audience, industry or niche NOT to ignore an audience LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  16. 16. Do (At Least)These 2 Things!  Try a Boolean search  Save your search LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  17. 17. Connecting Strategy LinkedIn Connected CRM – Tag – Take Notes – Set Reminders LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  18. 18. Tag Your Connections LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  19. 19. Keep Notes LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  20. 20. Set Reminders (and Follow Up) LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  21. 21.  Messages  Introductions  InMail Advanced Engagement LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  22. 22. Messages LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  23. 23. Introductions LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  24. 24. InMail LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  25. 25. Do (At Least)These 3 Things!  Tag your TOP prospects  Set reminders to follow up with HOT prospects  Ask for an Introduction LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  26. 26. Top of Mind Awareness  Publisher  Update Strategy  Targeted & Sponsored Updates  Ads LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert © Linked Into Business, LLC 2007-2013
  27. 27. Publisher What are the 6 key elements of a good Published post: • A catchy title • Attractive images (and video if you have it!) • Brief but engaging content (300 – 600 words) • Keywords • Good marketing/sharing strategy for your post • Luck Ninja Trick: Channel AND Keywords! LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  28. 28. Update Strategy  Mentions  Links  Images  Calendar  Scheduler  1-2 times a day  80/20 rule LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert © Linked Into Business, LLC 2007-2013
  29. 29. Targeted VS Sponsored  Company Updates ONLY  Targeted (FREE) 100 of your followers  Sponsored (PAID) grow your followers LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  30. 30. Ads Bizo? Super Targeting! LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  31. 31. FreeTrainingWith.me
  32. 32. B2BLinkedInTraining.com/Discount Today Only (Ok – for a week)
  33. 33. Wrapping Up Do this:  Make a list of hot prospects  Do your research  Find them on LinkedIn (remember Who’s Viewed?)  Reach out to them OR  Ask for an Introduction  Reference your research  Pop them into your CRM LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  34. 34. Linked into Business: www.facebook.com/LinkedInExpertTraining www.twitter.com/linkedinexpert www.linkedin.com/in/linkedinexpert www.amazon.com/author/linkedinexpert 279-1710 LinkedIntoBusiness.com Your LinkedIn Business Resource www.facebook.com/LinkedInExpertTraining www.twitter.com/linkedinexpert www.linkedin.com/in/linkedinexpert www.amazon.com/author/linkedinexpert 970 279-1710 LinkedIntoBusiness.com

LinkedIn Presentation for TBBO

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