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Final LinkedIn Presentation for TBBA Cruise

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Final LinkedIn Presentation for TBBA Cruise

  1. 1. 5 Ways to Kick Ass and Take Names on LinkedIn (Literally!) - Viveka von Rosen @LinkedInExpert LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  2. 2. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  3. 3. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  4. 4. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  5. 5. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  6. 6. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  7. 7. What is a Lead? A lead is someone who you find - or attract - in a company, business, industry or organization that has a need for your product or service, knows about your product or service and the desire and ability to purchase it. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  8. 8. Strategies We’ll Cover 1. Branding & Keyword Strategies 2. Search Strategies 3. Connecting Strategy 4. Engagement Strategy 5. Top of Mind Awareness LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  9. 9. Create a unified brand! Branding • Personal Profile • Group • Company Page LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  10. 10. Keywords Like Google, your profile must be optimized if you want to be found by prospects  Find keywords in your connections’ Skills section  Use the new Keyword tool (Premium)  Use your existing keywords LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  11. 11. Add New Keywords to: CONTENT: • Experience Description (1000) • Summary Section (2000) • Interests (1000) • Company & Group Description • (New keyword tool – LSI) Ninja Trick: Make sure your name, your location and your competition are keywords you use. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  12. 12. Do (At Least)These 3 Things! ① Make sure your branding is cohesive ② Make a keyword list ③ Add keywords to Interests LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  13. 13. Advanced Search  Advanced Search  Saved Search  Boolean Search  Sales Navigator LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  14. 14. Advanced Search  Advanced Search  Saved Search  Sales Navigator LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  15. 15. Boolean Search + keeps the words together OR when either will do AND when you are clarifying an audience, industry or niche NOT to ignore an audience LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  16. 16. Do (At Least)These 2 Things!  Try a Boolean search  Save your search LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  17. 17. Connecting Strategy LinkedIn Connected CRM – Tag – Take Notes – Set Reminders LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  18. 18. Tag Your Connections LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  19. 19. Keep Notes LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  20. 20. Set Reminders (and Follow Up) LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  21. 21.  Messages  Introductions  InMail Advanced Engagement LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  22. 22. Messages LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  23. 23. Introductions LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  24. 24. InMail LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  25. 25. Do (At Least)These 3 Things!  Tag your TOP prospects  Set reminders to follow up with HOT prospects  Ask for an Introduction LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  26. 26. Top of Mind Awareness  Publisher  Update Strategy  Targeted & Sponsored Updates  Ads LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert © Linked Into Business, LLC 2007-2013
  27. 27. Publisher What are the 6 key elements of a good Published post: • A catchy title • Attractive images (and video if you have it!) • Brief but engaging content (300 – 600 words) • Keywords • Good marketing/sharing strategy for your post • Luck Ninja Trick: Channel AND Keywords! LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  28. 28. Update Strategy  Mentions  Links  Images  Calendar  Scheduler  1-2 times a day  80/20 rule LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert © Linked Into Business, LLC 2007-2013
  29. 29. Targeted VS Sponsored  Company Updates ONLY  Targeted (FREE) 100 of your followers  Sponsored (PAID) grow your followers LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  30. 30. Ads Bizo? Super Targeting! LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  31. 31. FreeTrainingWith.me
  32. 32. B2BLinkedInTraining.com/Discount Today Only (Ok – for a week)
  33. 33. Wrapping Up Do this:  Make a list of hot prospects  Do your research  Find them on LinkedIn (remember Who’s Viewed?)  Reach out to them OR  Ask for an Introduction  Reference your research  Pop them into your CRM LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  34. 34. Linked into Business: www.facebook.com/LinkedInExpertTraining www.twitter.com/linkedinexpert www.linkedin.com/in/linkedinexpert www.amazon.com/author/linkedinexpert 279-1710 LinkedIntoBusiness.com Your LinkedIn Business Resource www.facebook.com/LinkedInExpertTraining www.twitter.com/linkedinexpert www.linkedin.com/in/linkedinexpert www.amazon.com/author/linkedinexpert 970 279-1710 LinkedIntoBusiness.com

Editor's Notes

  • Traffic and conversion
  • Advanced Keyword Strategy
    Advanced Search Strategy
    Advanced Targeting Strategy
    Advanced Connecting Strategy
    Advanced Engagement Strategy
    For a copy of this presentation go to http://bit.ly/LI5steps
  • Like Google, your profile must be optimized if you want to be found.

    Find the right keywords at www.LinkedIn.com/Skills (Related Skills).
    Make a list of these keywords (I’ll copy and paste them into a word doc, saving as text only and separating them with a comma.)
    Prioritize them.
    Test them.
    See what other people are doing and continue to update your list.
  • Like Google, your profile must be optimized if you want to be found.

    Find the right keywords at www.LinkedIn.com/Skills (Related Skills).
    Make a list of these keywords (I’ll copy and paste them into a word doc, saving as text only and separating them with a comma.)
    Prioritize them.
    Test them.
    See what other people are doing and continue to update your list.
  • Add your keywords to:
    Professional Headline (120 Characters). Content is more important than keywords here. But if you can fit one or two in, great! This small setion of copy is seem more often than any other part of your profile except your picture and name
    Titles(100 Characters) and Descriptions (1000 Characters) in Experience Get your relevant keywords in your Title fields and get that great copy (repurpose and customize website copy) in your descriptions.
    Summary Section (2000) Tell your story! Remember the WIIFM. Focus on benefits. Share contact info and links. Format and add special characters.
    Interests (1000)

    Ninja Trick: Create your profile in a word doc first to catch spelling errors, access word count and format where appropriate
    Ninja Trick: Make sure your name, your location and your competition are keywords you use (in Interests)

  • LinkedIn recently released its “Smart Search” which is not getting rave reviews. In order to actually find the people (companies and groups) you are looking for:
    Use Advanced Search
    Use Boolean Search: + () AND OR NOT
    Save Your Searches
  • LinkedIn recently released its “Smart Search” which is not getting rave reviews. In order to actually find the people (companies and groups) you are looking for:
    Use Advanced Search
    Use Boolean Search: + () AND OR NOT
    Save Your Searches
  • Boolean Search:
    + or “” keep the words together
    OR when either will do
    AND when you are clarifying an audience or industry or niche
    NOT to ignore an audience

    Example: CEO OR Chief+Executive OR Founder OR Owner AND (Legal OR Lawyer OR Partner) NOT (IT OR Internet+Technology) NOT Fortune+500

    Finally – remember to save your search! You will get 3 saved searches (including job searches) with the free membership and 5+ with the premium accounts
  • Once you have built your network, you must continue to engage with them! LinkedIn’s new and time-honored tools help you do that!
  • Tagging allows you to put your contacts into “groups” like Facebook Lists and that allows you to target, manage and communicate with them more effectively!
    You get up to 200 tags
    You can use multiple tags
    You can tag form their profile or from Contacts
  • Keep notes on your connections, set reminders, note how you met and tag your connections from their profiles.
    LinkedIn also keeps an archive of your communications with them.
    I keep my meeting notes for all my client and prospect calls in LinkedIn now!
    (It also helps me to remember to send them an invite to connect!)

  • Tagging allows you to put your contacts into “groups” like Facebook Lists and that allows you to target, manage and communicate with them more effectively!
    You get up to 200 tags
    You can use multiple tags
    You can tag form their profile or from Contacts
  • Invitations are still the easiest way to connect with people on LinkedIn – but you usually have to “jump through the hoops” unless you find them in the “People You May Know” page or in the “Who’s Viewed My Profile” page.
    Choose “Groups” if possible.
    If you do share a group, you might message them through the group and ask them if they are willing to accept an invitation first!
  • You can send a message to a 1st level connection OR someone you share a group with (Hence the importance of LinkedIn Groups!)
    They are text only, but they will hyperlink a URL
    Its easier to get past spam filters with a LinkedIn message
    Don’t SPAM!
  • See Introduction above!
  • InMail is a good last resort.
    You have to pay an average of $10 for an InMail if you have a free account
    You get 3 with the basic paid account (I almost NEVER use mine)
    DON”T SPAM!
  • LinkedIn offers some pretty nifty tools and features that most people don’t even know about, or don’t know how to use, or don’t use correctly. These are the:
    Connection’s Connection Search
    “In Common” feature
    Introduction Tool
  • By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
  • By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
  • By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!
  • By seeing you your connections are connected to, you have a much better chance of getting an introduction from someone you know like and trust to someone they know like and trust!

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