1. Analytics Riches
There’s Gold
in Them
Thar Data
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

2. “You cannot improve what you
cannot measure.”
-Lord Kelvin
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

3. The Trail to Riches
• Define business objectives and goals
• Create KPI’s (Key Performance Indicators)
• Tame your HIPPO
• Segment for success
• Lather, Rinse, Repeat
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

4. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

5. Help Data Defeat the HiPPO
HiPPO=Highest Paid Person’s Opinion
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

6. Goals-Why Do you Exist?
• Know the purpose of your website
• Know the pages that matter and why
• Create KPI’s that you can track that
support your goals
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

7. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

8. Bloom Spokane Goals / KPI’s
Goal 1: Increase number of providers
Goal 2: Increase # of engaged visitors
KPI 1: Class Attendance
KPI 2: Visitor Engagement
KPI 3: Blog Readership
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

9. KPI -Engaged Visitors
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

10. KPI -The Power of Blogging
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

11. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

12. Open Your Mind and Discover!
Arghhh!
No gold.
Only platinum.
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

13. Analytics Insight Rulz!
• Google Alalytics v5 helps a lot
• Create dashboards & custom reports
• Discover what’s important to measure
• Know your audience(s) - Analytic insight
comes from data segmentation over time.
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

14. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

15. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

16. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

17. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

18. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

19. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

20. EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

21. How to Grab Data Driven Dollars!
• Define Business Objectives
• Set up Goals & KPI’s
• Segment Traffic (Know Your Audience)
• Do Stuff, Man (Make Improvements)!
• Grow Your Business!
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

22. Now Go Dominate with Your Data!
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

23. Additional Resources
Books: Websites:
Analytics: An Hour a Day Searchengineland.com
Web Analytics 2.0 Kaushik.net
Userfly
Google Analytics Videos
Juice Analytics
Kiss Insights
Visual Website Optimizer
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese

24. Ed Reese
EMAIL: ed@sixthmanmarketing.com
PHONE: 509.624.5580
TWITTER: @ed_reese
EMAIL: ed@sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ed_reese