Service Product consists of Flower of Service and its functions. Here, I have taken example of Banking Sector, to understand well about how banking sector is related with the Flower of Service. I have explained Delivery Process, Core & Supplementary Service as in Service Marketing.

1. SERVICE PRODUCT
Shubham Khedekar

2. SERVICE PRODUCT
• A service product consists of two components, the CORE
product and SUPPLEMENTARY services.
• The CORE product is based on the core set of benefits and
solutions delivered to customers.
• The CORE product refer to the use, benefit or problem-
solving service that the consumer is buying.

3. • The SUPPLEMENTARY services often play an important role
in differentiating and positioning the core product against
competing services.
• The SUPPLEMENTARY services augment the core product by
facilitating its use and enhancing its value and appeal.

4. DELIVERY PROCESSES
• In order to cater the entire service performance in a holistic
manner, the firm needs to determine specific aspects that it
plans to compete on.
• The DELIVERY PROCESSES are those that are used to deliver
both the core product and supplementary services.

6. THE FLOWER OF SERVICE

8. • There are two kinds of SUPPLEMENTARY services.
1. FACILITATING SERVICES
These services are either needed for service delivery, or
help in the use of the core product.
2. ENHANCING SERVICES
These services add extra value for the customer.

10. SERVICE PRODUCTS IN BANKING
SECTOR

11. CORE PRODUCTS

12. Personal Corporate NRI Priority Banking
Accounts Accounts Accounts Accounts
Deposits Credit Deposits Deposits
Loans Capital Markets Remittances Loans
Cards Treasury Services Cards
Investments Cash Management Investments
Insurance Government Business Payments
Payments Remittances

13. FACILITATING SUPPLEMENTARY
SERVICES

14. INFORMATION

15. ORDER-TAKING

16. BILLING

17. PAYMENT

18. ENHANCING SUPPLEMENTARY
SERVICES

19. CONSULTATION

20. Hospitality

21. SAFEKEEPING

22. EXCEPTIONS

23. THANK YOU