2. Mission Planning
•Identify Target Market
•Focus on Areas of
Opportunity
•Know Your Battlefield
•Define your Enemy
(Competition)
•Establish Goals
•Exit Strategy
3. Methodology
“Strategy without tactics is the slowest route to victory. Tactics
without strategy is the noise before defeat.”
― Sun Tzu, The Art of War
4. Identify Target Market
• Segment your Demographics
• Find behavioral traits
• Personal Level Interactions
• Make your Marketing hit home
5. Use Tools to your Advantage
Find out information about your
Target
• FollowerWonk
• RavenTools
• Twitter Search
• Tweriod
• SEOmoz
6. Content
•Start the Conversation
•Drive Specific Behavior
•Reward Behavior
Tools: Google Alerts, Bundle Post