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Guerrilla Marketing
     In the Digital Age
Mission Planning

•Identify Target Market
•Focus on Areas of
 Opportunity
•Know Your Battlefield
•Define your Enemy
 (Competition)
•Establish Goals
•Exit Strategy
Methodology


“Strategy without tactics is the slowest route to victory. Tactics
without strategy is the noise before defeat.”
― Sun Tzu, The Art of War
Identify Target Market

   • Segment your Demographics
   • Find behavioral traits
   • Personal Level Interactions
   • Make your Marketing hit home
Use Tools to your Advantage

  Find out information about your
  Target
  • FollowerWonk
  • RavenTools
  • Twitter Search
  • Tweriod
  • SEOmoz
Content

  •Start the Conversation
  •Drive Specific Behavior
  •Reward Behavior
  Tools: Google Alerts, Bundle Post
Secret Weapons


•Your U.S.P.
•Customer Service
•Strategic Partnerships
Rich Cottle

Director of Sales & Marketing



@rcottle86
RCottle@BundlePost.com

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