Architects Using Social Media: Kansas City AIA Chapter
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This is a presentation given to the Kansas City AIA Chapter on How Architects Can Use Social Media on July 28, 2010 by Shelly Kramer o
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Architects Using Social Media: Kansas City AIA Chapter
- 1. AIA Kansas City Blogging, Linking, Twee.ng, and Liking Social Media Makeovers for Architects Cindy Frewen, Wuellner FAIA PhD Shelly Kramer, V3 Integrated Marke.ng
- 2. Understand The Web of Today Today’s Website
- 3. Learn this, Live it … Is Your Client…
- 4. Social Media Why bother? 93% of people expect companies to have a social media presence
- 5. Primary Social Media Objec.ves 27% 28% Brand Other Awareness Customer Acquisi.on Customer Growth 19% & Loyalty 25% Source: 2010 COLLOQUY & DMA Social Media Study
- 6. People has over 640 million registered users
- 7. Largest Business Network in the World
- 8. More than 80% of companies use social media for recruitment are using LinkedIn Source: Jobvite Social Recruitment Survey, via Erik Qualman’s Social Media RevoluRon Video
- 9. People has over 200 million accounts Over 75 million tweets per day
- 10. of users across all social media plaUorms are 18 to 50 years of age
- 11. 35 years or older 65% are 35 to 54
- 12. We’re a Wired Bunch – And We Par.cipate in Social Media 51 % Higher Email
- 13. A blog is social media. Not just another place to push out your marketing message
- 16. Traditional Marketing Print Ads Television Ads Cold Calling Trade Shows Email Blast
- 17. What Is Digital Marketing? Blogs Ebooks White Papers Videos SEO Social Media Webinars Feeds, RSS
- 18. Inbound Marketing is More Effective Outbound Ave. Cost Per Lead Inbound is $332 60% lower per lead Inbound Ave. Cost Per Lead $134 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
- 20. is the second largest search engine next to Google with 490 million unique users per month
- 21. Finding New Clients is one of every businesses’ greatest challenges New Study by Bredin Business Information
- 22. Tactics to find new customers 2010 2011 Website 51% 85% Search 38% 74% Video 20% 54% Source: New Study by Bredin Business Information
- 23. Tactics to find new customers 2010 2011 Coupon Offers (Groupon) - 53% Mobile - 49% Twi]er 27% 50% Facebook 43% 65% Source: New Study by Bredin Business Information
- 24. Social Media is for Leads and Sales Percentage of companies that have acquired a customer from: Company Blog 46% LinkedIn 41% Facebook 44% Twitter 41% Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
- 25. Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- 26. First Step – Know Thy Website • Analyze Site Traffic • Do Your Keyword Research • Stalk the Competition • SEO Content For Your Site
- 27. Now, where’s the #$@*% ROI?
- 28. The Key is BENEFITS ort vs. Long Sh Financ ial vs. n-Fina ncial No
- 29. Before ROI, You Get This • Increase in site traffic • Increase in time spent on site • Views of a specific landing page, blog post or offer • Increased follower/like/friend base • Increase in Share of Voice • Increase in Positive Sentiment (this means they like you) (more)
- 30. And the Payoff … • Increased revenue • More leads • Shorter sales cycles • Lower customer acquisition costs • Lower customer service costs • Lower customer retention costs (Are You Happy Yet?)
- 31. Scorecard Financial Have Revenue/Profits increased? Financial Have Costs decreased? Have consumer attitudes about Brand the brand improved? Risk Management Better prepared to find/respond? Has the company enhanced Digital it’s assets?
- 32. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” - Charles Darwin
- 34. Device Failure Any Kind of Actual Work
- 35. Creators 23% • Blog • ArRcles • Tweet • Comments • Videos/Audio • Plus I save – research
- 36. Creators CriRcs Collectors Joiners Spectators InacRves
- 38. A growth delicious process Following bookmarks me? URBANVERSE FB BLOG Lets blog off friends Ideas/ info futrchat ebooks APF @urbanverse 2005 2009 2007 2011 SMCKC University Web -‐ LinkedIn webinars cas.ng of You-‐ Twes.val Slide-‐ Houston share tube
- 39. Lead Care Know Lovable A Lot You’re Alive
- 40. Living Building/CiRes Challenge Charity: Water Architecture for Humanity DR GRIST Lead Yurbanisms Arieff Care Modenus Kaid at NRDC Know Life of an Architect Lovable GenslerOn A Lot You’re Alive
- 41. Here Are Some Examples of GREAT Blogs Living Building/CiRes Challenge
- 43. Charity: Water
- 44. Yurbanisms
- 45. More Blog examples… DR GRIST Arieff Kaid at NRDC GenslerOn Modenus Life of an Architect
- 46. What to blog… ? ? …or tweet
- 47. What do you want to read? Write about that! Who do you want to read your Blog? Write about things that are helpful + interesting to them!
- 48. Be Real
- 49. Be Relevant
- 50. Be Useful and useable
- 51. Be Consistent, Active
- 52. Be Nice
- 53. Be Careful with Humor
- 54. Be Smart and Creative
- 55. Modern Workplace Design To be Engaged
- 56. Livable CiRes Work Smarter Leisure By DesignExperts
- 57. Architecture Design Sustainability CiRes
- 58. Architecture Design Sustainability CiRes HOK Happening
- 59. Architecture Design Sustainability CiRes HOK Happenings
- 60. Interior Design Products Before/Ager
- 61. Interior design Kitchens Baths Travel Products
- 62. Architecture Design Community Humor Life As An Architect
- 63. Architecture Social Causes Technology Research PoliRcs Futures
- 64. CiRes Architecture Design Sustainability Futures Social change
- 65. CiRes Architecture Sustainability Futures Design Social Change Urbanism
- 66. Different Ways to Tweet the Same Thing: 1. Researcher: Case Study: San Francisco’s Plan Turns 25 #ciRes 2. Urbanist: SF’s plan created bejer public spaces and streets. #urbanism 3. Designer: San Fran’s a cool town b/c they cared enuf to create a brilliant long term plan. #design 4. Urban Stats: SF has 2 million more people than when they completed their last plan in 1986. #stats #urbandata 5. PreservaRonist: SF’s plan save the city’s culture. #historicpreservaRon 6. ConversaRonalist: What did SF’s plan do for you?
- 71. Thank you for your time and attention! Cindy Frewen http://urbanverse.posterous.com @urbanverse Shelly Kramer http://V3im.com @shellykramer