1. Cynthia J Towers 610-469-2387
#SelltheFuture 206 Nottingham Drive ctowers72@gmail.com
#cindysalesguru PO Box 169
LinkedIncynthiatowers Spring City, Pa. 19475
Page 1 of 3
Executive Summary
Successful strategic sales expert with broad experience within the technology industry. I bring strong technology
applications experience: Telephony, Virtualization, Unified Messaging, Mobility, Lync, SaaS, Managed Services,
and Call center, as well as a leader/ teacher/influencer style of selling enabling great successes in strategic account
development. I drive goal oriented conversations, via natural curiosity about my clients challenges and initiatives,
and have quickly established rapport and trust with my clients. Looking for strategic role in fast paced company.
Experience
Strategic Products and Services Account Executive 4/2013-Present
Individual Contributor role in SMB division selling IPoffice, professional services, voice, video, and Contact Center
solutions for a UC systems integrator. Certifications: Avaya APSS IPoffice, Virtualization; Microsoft
Communications , Lync 2010 and 2013.
Access2Sales Independent Sales Agent 2011-2013
Hired to assist A2S expand distributor penetration of technology companies into the USA. I successfully worked on
behalf of A2S, for Komutel of Quebec, to establish key distributor relationships in the Northeastern US. Focused on
Cisco and Avaya distribution.
DvsAnalytics, Inc. Mid-Atlantic Regional Sales Director 2008- 2011
The challenge was to grow new markets by selling directly, and, to create new indirect channels for the organization,
during a tumultuous period of internal change, and economic pressures. Agility and results were the primary focus.
● Successfully secured large, enterprise direct sales at two of the Nation’s Top Health Systems in
Philadelphia. Each sales engagement required complex development and relationship management of the
account across P&L siloes, longer sales cycles, and various compliance and business impact analysis across
multiple infrastructure platforms and customized application solutions.
● Recruited and secured national channel relationships with NACR, and SPS Significantly supported field
reps. Created and targeted training of vertical market business drivers, and call center compliance
requirements. Successfully advanced mutual interests in securing new business and creating mindshare
by leading introductions to participate in industry groups across multiple chapters, such as PACE,
(formerly ATA), and HIMSS.
NACR (formerly Empire) Enterprise Sales 2005-2008
● Successfully exceeded or attained sales quota every year. Focused on Healthcare, Finance and
Manufacturing verticals. Strong understanding of Avaya applications : CRM, Mobility, Call Center,
Unified Messaging, Avaya CM.
● Sold University of Pennsylvania Health System (UPHS). 600 Agent Call Center. Ultimately negotiated 5
year, $20M sale in applications and services.

2. Cynthia J Towers 610-469-2387
#SelltheFuture 206 Nottingham Drive ctowers72@gmail.com
#cindysalesguru PO Box 169
LinkedIncynthiatowers Spring City, Pa. 19475
Page 2 of 3
United Asset Coverage, Inc. Mid-Atlantic Regional Sales Director 1998-2002
The challenge was to grow a region quickly, recruit, hire and train a virtual sales team of 10, and deliver consistent
performance from the team to drive growth and profitability goals for the company. Success came from focusing on
execution and strategy development within a complex, C Level, strategic sales environment.
● Achieved or Exceeded Regional revenue quotas, with 30% of team achieving President’s Club.
● Directed sales revenue to Rank # 2 of all regions and honored by Sr. Mgmt. for best-balanced
performance by the team.
● Coached aggressive prospecting and positioning to control the sales process.
● Successfully grew market by collaborating with reps on strategy, presentation skills and contract
negotiation.
● Personally identified and sold a few key accounts each year.
Additional Professional Experience
Phone America Corporation VP Sales & Marketing 2004-2005
Norstan Communications, Inc. Enterprise Market Manager 2003-2004
Toshiba America Information Systems Inc. Regional Sales Manager 1993-1998
● 100% Increase in Sales over 4 years.
● Eagle Award for Highest increase in sales in Company.
● Developed sales training materials and personally managed Pep Boys and Sports Authority National
accounts.
TIE Communications, Inc. Regional Branch Sales Manager 1988-1993
● Complete P&L for NY and Philadelphia regions. Took NYC branch from #8 to #1 in 4 months.
National Accounts Manager 1988-1990
● Managed several accounts, primary were Sears Roebuck and Decision Data.
Education and Affiliations
● B.A., LaSalle University, Philadelphia Pa.
● Board Member of LaSalle University Alumni Council, Chester County chapter.
● Volunteer and Board Member of Chester County Economic Development Council, ITAG.
● Attended Penn State University, Executive MBA Program, Malvern, Pa.
● Former Board Member, Women’s Resource Center, Wayne, Pa.
● Silent Auction Captain, Eagles Youth Partnership, Philadelphia Eagles.
● Over 10,000 hours completed in strategic sales training, C Suite marketing, and new business development.

3. Cynthia J Towers 610-469-2387
#SelltheFuture 206 Nottingham Drive ctowers72@gmail.com
#cindysalesguru PO Box 169
LinkedIncynthiatowers Spring City, Pa. 19475
Page 3 of 3
Courtesy of HBR