The document discusses opportunities for UK retailers in cracking the largest e-commerce markets globally. It finds that UK retailers already have a strong presence as the #1 or #2 choice for customers in many countries. International customers who purchase from UK retailers value attributes like product selection, quality, and customer service over local options. However, the document notes UK retailers need to do more to fully serve foreign markets and those making deeper investments are seeing rewards. It provides analysis on the top e-commerce countries and consumer preferences in countries like China.