Looking to build an effective SMS marketing campaign for your local business? In this Search Engine Journal Webinar, our partner, Podium, will walk you through the dos and don’ts of SMS Marketing. In this presentation, you’ll learn how to: Market like a human with personalized messages. Increase responses and promotional engagement. Provide value to your opt-in list. Did you know text is the only marketing channel with a 98% open rate? But many businesses still overlook its value. Thomas Clawson, Partner Marketing Manager at Podium, will cover everything you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow.

2. Agenda
01 Text vs. email
02 Compliance
03 Dos and don’ts
04 Q&A
SMS Marketing 101

3. Presenter
Thomas Clawson
Partner Marketing Manager,
Podium

4. When was the last time you
got a 98% open rate on a
marketing email?
Hint: It was never.
SMS Marketing 101

5. Email by the numbers.
18%
average email open rate
2.6%
average email click-
through rate
SMS Marketing 101

6. Text by the numbers.
98%
average open rate
95%
of texts are opened within
3 minutes
209%
higher response rate than
phone, email, or Facebook
65.6%
of consumers think texting
makes working with a local
business more convenient
75%
of consumers are ok with
receiving texts from brands
(after they’ve opted in)
1.8x
more preferred than any
other communication
method
10x
higher coupon redemption
through text than other
types of coupons
SMS Marketing 101

7. However, text is
underutilized.
SMS Marketing 101

8. SMS Marketing 101
SMS marketing myths,
busted.

9. SMS marketing always gets
businesses in trouble.
SMS Marketing 101

10. SMS marketing always gets
businesses in trouble.
False.
SMS Marketing 101

11. SMS marketing is spam.
SMS Marketing 101

12. SMS marketing is spam.
False.
SMS Marketing 101

13. SMS marketing laws are too
complicated to understand.
SMS Marketing 101

14. SMS marketing laws are too
complicated to understand.
False.
SMS Marketing 101

15. With great power comes great
responsibility.
Complying with regulations and following common-sense practices will keep your
customers happy.
SMS Marketing 101

16. The first priority of SMS marketing is to be effective and
increase conversion.
Send a message.
Make it count.
SMS Marketing 101

17. SMS Marketing 101
The dos and don’ts
of SMS.

18. Opt-ins

19. DON’T
Ignore opt-in and
opt-out rules.
SMS Marketing 101

20. Get proper consent.
Social media posts
Email footer
Home page invites
Events
Reviews
Payments
Appointment follow-up
SMS Marketing 101
Webchat
DO

21. Messaging

22. Use slang.
SMS Marketing 101
DON’T

23. Use simple and
conversational
language.
SMS Marketing 101
DO

24. The Offer

25. Provide value.
SMS Marketing 101
DO

26. Include a CTA.
SMS Marketing 101
DO

27. Track performance.
SMS Marketing 101
DO

28. Personalization

29. Sound like a
mass text.
SMS Marketing 101
DON’T

30. Market like a human.
SMS Marketing 101
Last purchase
Previous feedback
Holidays
Seasons
Date of birth
Location
Website journey
Name
DO

31. Send too frequently.
SMS Marketing 101
DON’T

32. Send during
business hours.
SMS Marketing 101
DO

33. Forget to identify
yourself.
SMS Marketing 101
DON’T

34. DO
Respond in real time.
SMS Marketing 101

35. SMS Marketing 101
What good looks like.
Let’s look at some good examples of
effective SMS marketing.

36. Hi Sadie, hope you love your
Pinki Palm sheets as much as
we do! ❤ Take 40% off your
next set through Fri–on us.
Text if you have questions
about our inventory!
Sure do–they’re going fast!
Shall we send them your way?
Great! They’ll arrive Thursday.
Here’s the link to pay!
Do you still have the
Kensington silk pillow
set in blue?
Yes please!

37. Hey Rachel, it’s Sam’s Cycling.
Celebrate our 8 year anniversary
by taking 20% off your purchase.
Visit http://www.tc.pdm.com/123.
Feel free to text any questions!
Does the bikes included?
Sure are! Are you looking for
one in particular?

38. Happy 4th, Cameron! We’re
offering a $40 your next
purchase when you refer a
friend to LB Carpeting. Text
any questions!
Of course, we’d love to
have them!
Sweet, can I refer my
grandparents?

39. Market like a pro with
Podium Campaigns.
Build and manage an opt-in list, use targeted offers to engage their
customers via messaging, and report on engagement efforts.
- Quickly build text campaigns
- Easily gather opt-ins along the customer journey
- Continue the conversation from the same inbox
SMS Marketing 101

41. Q&A
Website: podium.com
Text or call: 1-833-276-3486
Email: webinars@podium.com
SMS Marketing 101