Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Content strategy in technical communication
1. Sarah O’Keefe
Scriptorium Publishing
Wednesday, November 16, 2011
2. ❖ Yes, you can have the slides.
❖ Sorry, there is no transcript.
❖ Please ask questions.
❖ My Twitter ID: @sarahokeefe
Wednesday, November 16, 2011
3. ❖ Founder and president, Scriptorium
Publishing
❖ Content strategy for
technical communication
❖ Interested in collision of
content, publishing, and
technology
Wednesday, November 16, 2011
4. ❖ Founder and president, Scriptorium
Publishing
❖ Content strategy for
technical communication
❖ Interested in collision of
content, publishing, and
technology
Lipstick?!
Wednesday, November 16, 2011
5. ❖ “The practice of planning for content
creation, delivery, and governance”
- Kristina Halverson (@halvorson)
❖ “A repeatable process or methodology
that manages content within the entire
content lifecycle” - Rahel Bailie
(@rahelab)
Wednesday, November 16, 2011
7. ❖ Authoring and editing
❖ Storage
❖ Management
❖ Reuse
❖ Localization
Wednesday, November 16, 2011
8. ❖ Determine deliverable formats
❖ Generate deliverables from content
Wednesday, November 16, 2011
9. ❖ Distribute to a public web server
❖ Package in a software build
❖ Send to printer and ship to customers
❖ Manage access restrictions
Wednesday, November 16, 2011
13. ❖ Regulatory requirements
❖ Company positioning
❖ Avoid more expensive support options
❖ Marketing
Wednesday, November 16, 2011
14. KayakStackers
MINIMUM CROSSBAR SPREAD 30”
KAYAK STACKER (2X)
HEAVY DUTY STRAPS (2X)
CARRIAGE BOLTS (4X)
SNAP AROUNDS (4X)
HEX KEYS (4X)
BOW/STERN TIE DOWN (2X) (Refer to bow/stern tie down instructions
for correct assembly and installation.)
IMPORTANT WARNING
IT IS CRITICAL THAT ALL YAKIMA RACKS AND ACCESSORIES BE PROPERLY AND SECURELY ATTACHED TO YOUR VEHICLE. IMPROPER
ATTACHMENT COULD RESULT IN AN AUTOMOBILE ACCIDENT, AND COULD CAUSE SERIOUS BODILY INJURY OR DEATH TO YOU OR TO
OTHERS. YOU ARE RESPONSIBLE FOR SECURING THE RACKS AND ACCESSORIES TO YOUR CAR, CHECKING THE ATTACHMENTS PRIOR
TO USE, AND PERIODICALLY INSPECTING THE PRODUCTS FOR ADJUSTMENT, WEAR, AND DAMAGE. THEREFORE, YOU MUST READ
AND UNDERSTAND ALL OF THE INSTRUCTIONS AND CAUTIONS SUPPLIED WITH YOUR YAKIMA PRODUCT PRIOR TO INSTALLATION
OR USE. IF YOU DO NOT UNDERSTAND ALL OF THE INSTRUCTIONS AND CAUTIONS, OR IF YOU HAVE NO MECHANICAL EXPERIENCE
AND ARE NOT THOROUGHLY FAMILIAR WITH THE INSTALLATION PROCEDURES, YOU SHOULD HAVE THE PRODUCT INSTALLED BY A
PROFESSIONAL INSTALLER SUCH AS A QUALIFIED GARAGE OR AUTO BODY SHOP.
Part #1033394 Rev.A
1033394A-1/12
Wednesday, November 16, 2011
15. KayakStackers
MINIMUM CROSSBAR SPREAD 30”
KAYAK STACKER (2X)
HEAVY DUTY STRAPS (2X)
CARRIAGE BOLTS (4X)
SNAP AROUNDS (4X)
HEX KEYS (4X)
BOW/STERN TIE DOWN (2X) (Refer to bow/stern tie down instructions
for correct assembly and installation.)
IMPORTANT WARNING
IT IS CRITICAL THAT ALL YAKIMA RACKS AND ACCESSORIES BE PROPERLY AND SECURELY ATTACHED TO YOUR VEHICLE. IMPROPER
ATTACHMENT COULD RESULT IN AN AUTOMOBILE ACCIDENT, AND COULD CAUSE SERIOUS BODILY INJURY OR DEATH TO YOU OR TO
20% of front page OTHERS. YOU ARE RESPONSIBLE FOR SECURING THE RACKS AND ACCESSORIES TO YOUR CAR, CHECKING THE ATTACHMENTS PRIOR
TO USE, AND PERIODICALLY INSPECTING THE PRODUCTS FOR ADJUSTMENT, WEAR, AND DAMAGE. THEREFORE, YOU MUST READ
AND UNDERSTAND ALL OF THE INSTRUCTIONS AND CAUTIONS SUPPLIED WITH YOUR YAKIMA PRODUCT PRIOR TO INSTALLATION
OR USE. IF YOU DO NOT UNDERSTAND ALL OF THE INSTRUCTIONS AND CAUTIONS, OR IF YOU HAVE NO MECHANICAL EXPERIENCE
AND ARE NOT THOROUGHLY FAMILIAR WITH THE INSTALLATION PROCEDURES, YOU SHOULD HAVE THE PRODUCT INSTALLED BY A
PROFESSIONAL INSTALLER SUCH AS A QUALIFIED GARAGE OR AUTO BODY SHOP.
Part #1033394 Rev.A
1033394A-1/12
Wednesday, November 16, 2011
23. ❖ Meet regulatory requirements
❖ Reduce volume of support calls
❖ Avoid legal exposure
❖ Increase product market share by
highlighting feature set
❖ Increase product visibility
❖ Build user community and thus loyalty
Wednesday, November 16, 2011
28. ❖ Provide customers with multiple ways to
access needed information
❖ Embed information in software
❖ Deliver content that complies with
regulations (duh)
❖ Deliver attractive content for improved
market positioning
Wednesday, November 16, 2011