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Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

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First delivered at LavaCon 2015 in New Orleans. Sarah O'Keefe discusses how to use triage principles to prioritize content strategy efforts. This is the 20-minute keynote version.

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Content Strategy Triage: Who lives? Who dies? Who do you fight to save?

  1. 1. flickr: johnloo @sarahokeefe Content strategy triage Sarah O’Keefe Scriptorium flickr:navalsurfaceforces
  2. 2. @sarahokeefe flickr: steevithak Who lives?
 Who dies? Who do you fight to save?
  3. 3. Deceased Image: SmartSign.com twitter.com/_JakeBaxter_/status/640910468035559424
  4. 4. Immediate Image: SmartSign.com
  5. 5. Delayed Image: SmartSign.com
  6. 6. Minor @sarahokeefe flickr: dvanzuijlekom
  7. 7. How do you triage content strategy projects? @sarahokeefe flickr: clevercupcakes
  8. 8. Content strategy, the theory @sarahokeefe
  9. 9. Content strategy in practice @sarahokeefe
  10. 10. @sarahokeefe Risk ROI Visibility Complexity Risk ROI Visibility Complexity
  11. 11. @sarahokeefe Pilot Risk ROI Visibility Complexity Risk ROI Visibility Complexity
  12. 12. @sarahokeefe New effort Risk ROI Visibility Complexity Risk ROI Visibility Complexity
  13. 13. @sarahokeefe Mature effort Risk ROI Visibility Complexity Risk ROI Visibility Complexity
  14. 14. Pilot projects @sarahokeefe
  15. 15. Pilot projects @sarahokeefe New output 
 format
  16. 16. Pilot projects @sarahokeefe Reducing
 effort
  17. 17. @sarahokeefe
  18. 18. @sarahokeefe
  19. 19. Content strategy in practice @sarahokeefe
  20. 20. Content strategy in practice @sarahokeefe
  21. 21. Content strategy in practice @sarahokeefe
  22. 22. New effort @sarahokeefe Improving 
 UX
  23. 23. @sarahokeefe
  24. 24. @sarahokeefe
  25. 25. @sarahokeefe Priorities, people.
  26. 26. @sarahokeefe
  27. 27. @sarahokeefe
  28. 28. @sarahokeefe
  29. 29. @sarahokeefe
  30. 30. @sarahokeefe
  31. 31. @sarahokeefe
  32. 32. @sarahokeefe
  33. 33. @sarahokeefe
  34. 34. @sarahokeefe
  35. 35. @sarahokeefe
  36. 36. Content strategy triage @sarahokeefe ❖ ROI ❖ Visibility ❖ Risk ❖ Complexity
  37. 37. “Who you gonna call?” @sarahokeefe

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