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“But	Father,	
I’m	Gold-
Leafing	as	
Fast	as	I	
Can!”
@sarahokeefe #lavacon
@sarahokeefe #lavacon
@sarahokeefe #lavacon
Velocity
@sarahokeefe #lavacon
Publication	time,	years
@sarahokeefe #lavacon
Copy 1
Copy 2
Copy 3
Copy 4
Velocity	
wins	over	
artistic	
merit.
@sarahokeefe #lavacon
Cost
❖ Manual labor (scribes, illuminators)
❖ Materials (goldleaf, pigments)
❖ Vellum
@sarahokeefe #lavacon
Before	the	
printing	
press,	books	
were	a	luxury	
item.
@sarahokeefe #lavacon
Cost	containment
@sarahokeefe #lavacon
Cost	containment
❖ Less manual labor
❖ Fewer costly materials
❖ Paper
@sarahokeefe #lavacon
And,	of	course…movable	type!
@sarahokeefe #lavacon
Personalization
@sarahokeefe #lavacon
Luttrell	Psalter
Sir Geoffrey Luttrell,
wife Agnes Sutton, and
daughter-in-law
A	book	without	
personalization?	
Ridiculous.
@sarahokeefe #lavacon
@sarahokeefe #lavacon
Books	in	
Europe
@sarahokeefe #lavacon
http://www.hrc.utexas.edu/educator/modules/gutenberg/books/legacy/
@sarahokeefe #lavacon
By Tentotwo - Own workData from: Buringh, Eltjo; van Zanden, Jan Luiten: "Charting the “Rise of the ...
Better
@sarahokeefe #lavacon
Winners	after	Gutenberg
❖ Printers
❖ Literacy
❖ Information dissemination
❖ Newspapers 

(150 years later)
@sarahokeefe #l...
Artistic	
merit	loses	
out…
@sarahokeefe #lavacon
@sarahokeefe #lavacon
@sarahokeefe #lavacon
@sarahokeefe #lavacon
@sarahokeefe #lavacon
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LavaCon keynote: But Father, I'm Goldleafing as Fast as I Can!

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Moveable type led to the demise of illuminated manuscripts because of economic advantages.

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LavaCon keynote: But Father, I'm Goldleafing as Fast as I Can!

  1. 1. “But Father, I’m Gold- Leafing as Fast as I Can!” @sarahokeefe #lavacon
  2. 2. @sarahokeefe #lavacon
  3. 3. @sarahokeefe #lavacon
  4. 4. Velocity @sarahokeefe #lavacon
  5. 5. Publication time, years @sarahokeefe #lavacon Copy 1 Copy 2 Copy 3 Copy 4
  6. 6. Velocity wins over artistic merit. @sarahokeefe #lavacon
  7. 7. Cost ❖ Manual labor (scribes, illuminators) ❖ Materials (goldleaf, pigments) ❖ Vellum @sarahokeefe #lavacon
  8. 8. Before the printing press, books were a luxury item. @sarahokeefe #lavacon
  9. 9. Cost containment @sarahokeefe #lavacon
  10. 10. Cost containment ❖ Less manual labor ❖ Fewer costly materials ❖ Paper @sarahokeefe #lavacon
  11. 11. And, of course…movable type! @sarahokeefe #lavacon
  12. 12. Personalization @sarahokeefe #lavacon Luttrell Psalter Sir Geoffrey Luttrell, wife Agnes Sutton, and daughter-in-law
  13. 13. A book without personalization? Ridiculous. @sarahokeefe #lavacon
  14. 14. @sarahokeefe #lavacon
  15. 15. Books in Europe @sarahokeefe #lavacon http://www.hrc.utexas.edu/educator/modules/gutenberg/books/legacy/
  16. 16. @sarahokeefe #lavacon By Tentotwo - Own workData from: Buringh, Eltjo; van Zanden, Jan Luiten: "Charting the “Rise of the West”: Manuscripts and Printed Books in Europe,A Long-Term Perspective from the Sixth through Eighteenth Centuries",The Journal of Economic History,Vol. 69, No. 2 (2009), pp. 409–445 (416–417, tables 1&2), CC BY-SA 3.0, https:// commons.wikimedia.org/w/index.php?curid=17678764 That’s a logarithmic scale!
  17. 17. Better @sarahokeefe #lavacon
  18. 18. Winners after Gutenberg ❖ Printers ❖ Literacy ❖ Information dissemination ❖ Newspapers 
 (150 years later) @sarahokeefe #lavacon
  19. 19. Artistic merit loses out… @sarahokeefe #lavacon
  20. 20. @sarahokeefe #lavacon
  21. 21. @sarahokeefe #lavacon
  22. 22. @sarahokeefe #lavacon
  23. 23. @sarahokeefe #lavacon

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