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@billswallow
The	
 content	
 strategy	
 

of	
 things
Bill Swallow
Scriptorium Publishing Flickr:  JD  Hancock
About	
 the	
 presenter
❖ Bill Swallow
❖ Communication, 

Rensselaer Polytechnic Institute
❖ Technical Consultant,
Scripto...
Content	
 strategy
@billswallow
Flickr:  ºNit  Soto
The  planning  for  
and  governance  
of  the  content  
lifecycle.
The	
 Internet	
 of	
 Things
@billswallow
Flickr:  avrene
Connecting  devices  
and  software  to  
provide  greater  valu...
The	
 content	
 strategy	
 of	
 things
@billswallow
The  planning  for  and  
governance  of  
connected  content  to  
pr...
Planning	
 is	
 essential
@billswallow
Flickr:  pierret_christian
Hierarchy	
 of	
 content	
 needs
@billswallow
Intelligent
Connected
Appropriate
Accurate
Available
Hierarchy	
 of	
 content	
 needs
@billswallow
Intelligent
Connected
Appropriate
Accurate
Available
Minimally    
viable
Hierarchy	
 of	
 content	
 needs
@billswallow
Intelligent
Connected
Appropriate
Accurate
Available
Supports  the    
Inter...
Intelligent	
 content
@billswallow
Flickr:  Markus  Grossalber
Intelligent	
 content
❖ Structurally rich
❖ Semantically rich
❖ Reusable
❖ Reconfigurable
❖ Adaptable
@billswallow
Model:	
 SNOMED	
 CT
❖ Semantically rich controlled
clinical vocabulary
❖ Concepts include terms, synonyms
and translation...
SNOMED	
 CT
@billswallow
Concept  
unique  ID
Descriptions  
•Fully  Specified  Name  (FSN)  
•synonyms
1  preferred #  ac...
Internet	
 of	
 things
@billswallow
Concept  
unique  ID
System  1
Descriptions
Relationships
System  2
Descriptions
Relat...
Content	
 delivery	
 today
@billswallow
wikimedia:  Jan  Prucha
wikimedia:  Zzubnik
wikimedia:  JusWnhu12
wikimedia:  Frmo...
Separation	
 of	
 form	
 and	
 
content
@billswallow
Content  
semantically  tagged
Print  
styles  
postscript  instructi...
One	
 size	
 does	
 not	
 fit	
 all
@billswallow
Flickr:  sfllaw
Basic	
 content	
 model
@billswallow
Content  
ID:  00001
Name
Short  Name
Function
Meaning
Description
How  to  use
Relat...
Governance
@billswallow
Flickr:  steakpinball
Planning	
 your	
 strategy
@billswallow
Flickr:  Brian  ⚓   Hillegas
Begin	
 at	
 the	
 end
@billswallow
Flickr:  Andrew_D_Hurley
One	
 source,	
 multiple	
 outputs
@billswallow
Flickr:  HJ  Media  Studios
Make	
 the	
 connections
@billswallow
Flickr:  You  As  A  Machine
Strategy	
 governance
@billswallow
Flickr:  You  As  A  Machine
The	
 value	
 of	
 connectivity
@billswallow
@sarahokeefe
Questions?
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The Content Strategy of Things

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Content strategy has seen an interesting evolution of focus, from authoring and publishing smarter to embracing social media and personalization. The Internet of Things adds another layer of complexity: event-triggered communication. Devices and services can (and do) talk to each other in fragments, but at some point information about those interactions need to be organized and communicated in a human-friendly form. Proper localization planning is critical in this model. In this session we will look at content development and localization practices for these scenarios.

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The Content Strategy of Things

  1. 1. @billswallow The content strategy 
 of things Bill Swallow Scriptorium Publishing Flickr:  JD  Hancock
  2. 2. About the presenter ❖ Bill Swallow ❖ Communication, 
 Rensselaer Polytechnic Institute ❖ Technical Consultant, Scriptorium ❖ Content strategy analysis, implementation, localization @billswallow
  3. 3. Content strategy @billswallow Flickr:  ºNit  Soto The  planning  for   and  governance   of  the  content   lifecycle.
  4. 4. The Internet of Things @billswallow Flickr:  avrene Connecting  devices   and  software  to   provide  greater  value.
  5. 5. The content strategy of things @billswallow The  planning  for  and   governance  of   connected  content  to   provide  greater  value. Flickr:  Cast  a  Line
  6. 6. Planning is essential @billswallow Flickr:  pierret_christian
  7. 7. Hierarchy of content needs @billswallow Intelligent Connected Appropriate Accurate Available
  8. 8. Hierarchy of content needs @billswallow Intelligent Connected Appropriate Accurate Available Minimally     viable
  9. 9. Hierarchy of content needs @billswallow Intelligent Connected Appropriate Accurate Available Supports  the     Internet     of  Things
  10. 10. Intelligent content @billswallow Flickr:  Markus  Grossalber
  11. 11. Intelligent content ❖ Structurally rich ❖ Semantically rich ❖ Reusable ❖ Reconfigurable ❖ Adaptable @billswallow
  12. 12. Model: SNOMED CT ❖ Semantically rich controlled clinical vocabulary ❖ Concepts include terms, synonyms and translations ❖ Specific, accurate, and relevant @billswallow Flickr:  phalinn
  13. 13. SNOMED CT @billswallow Concept   unique  ID Descriptions   •Fully  Specified  Name  (FSN)   •synonyms 1  preferred #  acceptable Relationships   •“is  a”  relationship   •attribute  relationship >=1  “is  a” #  attributes
  14. 14. Internet of things @billswallow Concept   unique  ID System  1 Descriptions Relationships System  2 Descriptions Relationships Human Descriptions Relationships
  15. 15. Content delivery today @billswallow wikimedia:  Jan  Prucha wikimedia:  Zzubnik wikimedia:  JusWnhu12 wikimedia:  Frmorrison wikimedia:  Frmorrison wikimedia:  Samsung  Belgium wikimedia:  Pebble  Technology wikimedia:  Johannes  Jansson/norden.org
  16. 16. Separation of form and content @billswallow Content   semantically  tagged Print   styles   postscript  instruction Other   styles   markup Tablet   styles   tablet  css Web   styles   web  css Mobile   styles   mobile  css
  17. 17. One size does not fit all @billswallow Flickr:  sfllaw
  18. 18. Basic content model @billswallow Content   ID:  00001 Name Short  Name Function Meaning Description How  to  use Related  Information
  19. 19. Governance @billswallow Flickr:  steakpinball
  20. 20. Planning your strategy @billswallow Flickr:  Brian  ⚓  Hillegas
  21. 21. Begin at the end @billswallow Flickr:  Andrew_D_Hurley
  22. 22. One source, multiple outputs @billswallow Flickr:  HJ  Media  Studios
  23. 23. Make the connections @billswallow Flickr:  You  As  A  Machine
  24. 24. Strategy governance @billswallow Flickr:  You  As  A  Machine
  25. 25. The value of connectivity @billswallow
  26. 26. @sarahokeefe Questions?

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