Trends	
 for	
 tech	
 comm	
 in	
 
2014	
 and	
 beyond

Sarah O’Keefe, @sarahokeefe
Bill Swallow, @billswallow
Alan Pringl...
Housekeeping	
 notes
❖

Everyone is muted except for the two
presenters

❖

Please ask your questions through the
Question...
How	
 is	
 this	
 webcast	
 
organized?
❖

Alan is moderating

❖

Three trends each from Sarah and Bill

❖

Discussion fol...
Bill	
 Swallow,	
 @billswallow
Technical Consultant, Scriptorium
❖ Global tech comm practices, process
improvement, locali...
Trend	
 1,	
 Bill
flickr: docsearls

People	
 like	
 their	
 silos.
Trend	
 2,	
 Sarah
Reorienting	
 toward	
 a	
 
customer	
 perspective	
 
of	
 content

flickr: neurollero
Trend	
 3,	
 Bill
Blurring	
 of	
 tech	
 
comm,	
 marcom,
	
 	
 	
 and	
 content
	
 	
 	
 	
 	
 strategy

flickr: mahalie
flickr: mahalie
Trend	
 4,	
 Sarah
Apps	
 are	
 winning	
 over	
 HTML5.
flickr: tinfoilraccoon
POLL:	
 How	
 do	
 you	
 deliver	
 
mobile	
 content?
Trend	
 5,	
 Bill
flickr: cstreetus

Lots	
 of	
 creativity	
 in	
 
output—not	
 source
POLL:	
 What’s	
 your	
 source	
 
storage	
 format?
Trend	
 6,	
 Sarah
flickr: alisonpostma

Content	
 can	
 be	
 an	
 
asset—or	
 a	
 liability
POLL:	
 Is	
 your	
 content	
 
an	
 asset	
 or	
 a	
 liability?
Questions?

flickr: liveactionsports
Final	
 notes
❖

scriptorium.com/blog for the webcast
recording in a day or two (we’ll also
send you email)

❖

Check scri...
Contact	
 information
❖

Sarah O’Keefe
@sarahokeefe

❖

Alan Pringle
@alanpringle

❖

Bill Swallow
@billswallow
info@scrip...
Trends in technical communication 2014 from Scriptorium Publishing
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Trends in technical communication 2014 from Scriptorium Publishing

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Sarah O'Keefe and Bill Swallow of Scriptorium Publishing discuss what's new in technical communication. Alan Pringle moderates.

Trend 1: People like their silos.
Trend 2: Reorienting toward a customer perspective of content
Trend 3: Blurring of tech comm, marcom, and content strategy
Trend 4: Apps are winning over HTML5
Trend 5: Lots of creativity in output—not source
Trend 6: Content can be an asset—or a liability

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Trends in technical communication 2014 from Scriptorium Publishing

  1. 1. Trends for tech comm in 2014 and beyond Sarah O’Keefe, @sarahokeefe Bill Swallow, @billswallow Alan Pringle, @alanpringle #techcomm2014 @scriptorium
  2. 2. Housekeeping notes ❖ Everyone is muted except for the two presenters ❖ Please ask your questions through the Questions area in the webcast interface ❖ The presentation is being recorded; attendees do not appear in the recording.
  3. 3. How is this webcast organized? ❖ Alan is moderating ❖ Three trends each from Sarah and Bill ❖ Discussion follows each trend ❖ Add your questions and comments in the Questions tab ❖ Twitter hashtag: #techcomm2014
  4. 4. Bill Swallow, @billswallow Technical Consultant, Scriptorium ❖ Global tech comm practices, process improvement, localization ❖ Sarah O’Keefe, @sarahokeefe Founder and President, Scriptorium ❖ Content strategy for tech comm ❖
  5. 5. Trend 1, Bill
  6. 6. flickr: docsearls People like their silos.
  7. 7. Trend 2, Sarah
  8. 8. Reorienting toward a customer perspective of content flickr: neurollero
  9. 9. Trend 3, Bill
  10. 10. Blurring of tech comm, marcom, and content strategy flickr: mahalie flickr: mahalie
  11. 11. Trend 4, Sarah
  12. 12. Apps are winning over HTML5. flickr: tinfoilraccoon
  13. 13. POLL: How do you deliver mobile content?
  14. 14. Trend 5, Bill
  15. 15. flickr: cstreetus Lots of creativity in output—not source
  16. 16. POLL: What’s your source storage format?
  17. 17. Trend 6, Sarah
  18. 18. flickr: alisonpostma Content can be an asset—or a liability
  19. 19. POLL: Is your content an asset or a liability?
  20. 20. Questions? flickr: liveactionsports
  21. 21. Final notes ❖ scriptorium.com/blog for the webcast recording in a day or two (we’ll also send you email) ❖ Check scriptorium.com/events for upcoming events
  22. 22. Contact information ❖ Sarah O’Keefe @sarahokeefe ❖ Alan Pringle @alanpringle ❖ Bill Swallow @billswallow info@scriptorium.com

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