Sarah O'Keefe and Bill Swallow of Scriptorium Publishing discuss what's new in technical communication. Alan Pringle moderates.
Trend 1: People like their silos.
Trend 2: Reorienting toward a customer perspective of content
Trend 3: Blurring of tech comm, marcom, and content strategy
Trend 4: Apps are winning over HTML5
Trend 5: Lots of creativity in output—not source
Trend 6: Content can be an asset—or a liability