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Webinar content strategy_vs_the_undead
The document discusses content strategy using metaphors of the undead, highlighting the challenges and resistance to change akin to zombies, mummies, and Frankenstein's creature. It emphasizes the importance of understanding motivations, adapting strategies, and being prepared to overcome obstacles. Tips for survival include focusing on core goals and addressing past mistakes while navigating the organizational landscape.
Webinar content strategy_vs_the_undead
- 1. Content strategy vs. theundead the undead Flickr: micadew @billswallow #CSvsUndead
- 2. ● Everyone ismuted except for the presenter ● Please ask your questions through the Questions area in the webcast interface ● The presentation is being recorded; attendees do not appear in the recording. @billswallow #CSvsUndead
- 3. Bill Swallow @billswallow Technical Consultant ScriptoriumPublishing www.scriptorium.com @scriptorium My interests: ● Content strategy ● Implementation ● Localization @billswallow #CSvsUndead
- 4. Why the undead? Flickr:Ray Dumas @billswallow #CSvsUndead
- 5. Why the undead? Manyreasons for implementing a content strategy Many facets Many impediments Not unlike battling the undead They JUST... WON'T... DIE!!! @billswallow #CSvsUndead
- 6. Zombies Flickr: Elena Gatti @billswallow#CSvsUndead
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- 8. Zombies in ourworld Wikipedia @billswallow #CSvsUndead
- 9. Zombies in ourworld Unbudging attitude Unrelenting will to preserve the status quo Continue to repeat the same actions Prefer mindless tedium Resistant to change @billswallow #CSvsUndead
- 10. They're not ALLbad Flickr: Terror on Tape @billswallow #CSvsUndead
- 11. They're not ALLbad Sometimes they're just misunderstood They may have good intentions They may have reasons for resisting change @billswallow #CSvsUndead
- 12. Tips for survival Flickr:Kenny Louie @billswallow #CSvsUndead
- 13. Tips for survival DON'Tshoot them in the head Feed their needs while keeping the bigger picture in mind Find what drives them and harness that in your strategy @billswallow #CSvsUndead
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- 17. Charismatic life-drainers Two distinctvarieties: Someone in your organization who has a different plan A VERY persistent vendor Both fear being exposed of their shortcomings @billswallow #CSvsUndead
- 18. Your tools forsuccess Flickr: Theodore Scott @billswallow #CSvsUndead
- 19. Your tools forsuccess Always be prepared (do your homework) Have a strategy rooted in your company's core goals The “stake through the heart”: shift the focus back to the core intent/benefit of the strategy Shed light on the subject to drive them back @billswallow #CSvsUndead
- 20. Mummies Flickr: Rocco Lucia @billswallow#CSvsUndead
- 21. Mummies Relentless Shambling but determined Guardiansof the past Product of a curse or past desire @billswallow #CSvsUndead
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- 23. Dedicated and determined Advocatesof existing tools or workflows Vocal or silent Summoned by impending change @billswallow #CSvsUndead
- 24. Wikimedia: Lysippos Lift themummy's curse @billswallow #CSvsUndead
- 25. Lift the mummy'scurse Combat them with fulfillment Acknowledge past successes Kill them with kindness @billswallow #CSvsUndead
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- 27. Frankenstein's creature Cobbled togetherfrom bits and pieces Has a mind of its own Misunderstood A product of science @billswallow #CSvsUndead
- 28. Creator vs. creature Wikimedia:Deckard97 @billswallow #CSvsUndead
- 29. Creator vs. creature Ifnot for Victor Frankenstein, the creature would not exist Misuse of knowledge and technology You may not always be able to control what you create @billswallow #CSvsUndead
- 30. “We belong dead” Wikipedia @billswallow#CSvsUndead
- 31. “We belong dead” Ifyou have creatures of your own to wrangle, include them in your strategy Try not to create more of them You're a content strategist, not a mad scientist @billswallow #CSvsUndead
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- 33. Ghosts Spirits, spectres, apparitions... Thingsthat haunt us Often unsettling Potentially hazardous @billswallow #CSvsUndead
- 34. Mistakes and regrets Wikipedia @billswallow#CSvsUndead
- 35. Mistakes and regrets Wecarry our ghosts with us Echos of the past “Would have/could have/should have” Unfinished past projects Past mistakes @billswallow #CSvsUndead
- 36. Keep them incheck Flickr: relux. @billswallow #CSvsUndead
- 37. Keep them incheck Don't give in to regret Don't beat yourself up Be confident in the direction you've chosen Adapt your strategy over time Don't be afraid of no ghost! @billswallow #CSvsUndead
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- 39. Your own Mystery,Inc. Flickr: Pat Loika @billswallow #CSvsUndead
- 40. Be your ownMystery, Inc. Defeat your undead through investigation and preparation Don't only focus on technology and capability Personality, dispositions, and history matter Knowledge and understanding Unmask the undead for what they really are @billswallow #CSvsUndead
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- 42. Contact Information Bill Swallow bswallow@scriptorium.com ScriptoriumPublishing www.scriptorium.com info@scriptorium.com @billswallow #CSvsUndead