Sarah Carlings Think Visibility March 2010 presentation, on project management for SEO

1. Project Management For SEO

2. Who Am I? Sarah Carling (Goodwin) Project Manager -Bloom Media SEO Chick @Yoshimi_s

3. Maximise efficiency Get faster results Less stress Profitability Why bother?

4. Project management is just making sure you know what you need to do, planning how you’re going to do it, and making sure you do what you planned to

5. Project inception Decide what needs doing In SEO terms Site audit  Client goals  Internal goals 

6. Project planning Decide how you’re going to do what you need to do This is the bit we’re going to look at today!

7. Project Execution Doing what you have said you’re going to do This is the bit you’re already doing

8. Project monitoring Checking that you really are doing what you said you were going to In SEO terms Client reporting  Activity review 

9. Project completion Reviewing if you did what you said you were going to There is no such thing as a finished SEO project...completion in SEO is when we reach the stage where we need to re-audit.

10. Project Inception Planning Audit Execution Reviewing

11. Available resource Total team man hours Productivity rates Areas of expertise Total available time available per resource

12. Available time

13. Client requirements

14. Work required By resource

15. Project items Requires multiple stages Or input from other resources Can also be a task

16. Site Audit Summary

17. High Level Microsoft Project Toms planner

18. Planned project

19. Task Can be completed in a single sitting Doesn’t require additional resource No dependencies

20. Task Management Intervals Basecamp

21. Each item on the project plan can be broken down to it’s relevant tasks Time can be estimated, tracked and analysed Update the project plans regularly Monitor workload against skills, and adjust resource

22. Any Questions?