SEO is the optimization of a website on search engines like Google, Bing, Yahoo, etc. I'll mainly talk about the search engine Google. To put it simply, SEO is the process of getting your website's keywords to rank on the first page of Google's search results. This way, when users search for those keywords, they'll visit your website to learn more about your products. If they find what they're looking for, they'll contact you to purchase your products or services.

1. SEO Overall
1. Introduction to SEO
2. Why should you do SEO for your website?
3. Steps to prepare for an SEO project
4. Some terms in the SEO process
5. Building an SEO strategy timeline
6. Understanding Google's algorithm
Proposal SEO Dao

2. I. Overview of SEO
SEO is the optimization of a website on search engines like
Google, Bing, Yahoo, etc. I'll mainly talk about the search
engine Google.
To put it simply, SEO is the process of getting your website's
keywords to rank on the first page of Google's search results.
This way, when users search for those keywords, they'll visit
your website to learn more about your products. If they find
what they're looking for, they'll contact you to purchase your
products or services.

3. II. Why should you do SEO for your website?
One of the benefits of SEO is that when you do SEO,
customers will actively seek out your products/services instead
of you having to run ads on Facebook.

4. II. Why should you do SEO for your website? (continued)
It helps your website receive a steady stream of traffic, which
can lead to increased sales conversions and inquiries for the
services you offer.
SEO helps build your brand online.
SEO is displayed 24/7, unlike Google AdWords.
SEO rankings will appear wherever you search.

5. Search Intent
Low Intent: Low conversion rate (Informational keywords)
High Intent: High conversion rate (Transactional keywords)

6. AIDA Model in SEO
Attention = Informational
Grabbing attention. Connecting with readers, providing information that
helps users appreciate the brand more
Interest = Navigational
Users start to get interested and search for the business's brand name, the
value the brand provides, and the website's content
Desire = Commercial Investigation
Users desire to have the product, comparing to choose to buy the product
Action = Transactional
Purchase

7. IV. TOPIC CLUSTER

8. Planning
SEOKeywords
Selecting keywords
for products & services
that are relevant
SEO audit for the website. Checking
important metrics Implementing Linkbuilding & Social
Entity Offpage
Measuring traffic, conversion &
keyword ranking
V. Building a Plan for SEO Strategy
OnpageOptimization
Technical SEO
ImplementingOffpage&
Onpage& offpage Entity
CheckingReports
Analysis

9. The real metrics should be based on the evaluation metrics returned by
Google to optimize effectively.
All the steps in the plan are carried out according to the basic and
advanced SEO standards
V. Building a Timeline for SEO Strategy (continued)

10. During the initial period, Google will constraining your website.
It takes an average of 90 - 100 days.
Google Sandbox is a phenomenon that SEOs often mention when doing SEO
on a new website; or when SEOing a new keyword phrase. That's like a period
of time when Google checks any new website. Prevent that website from
appearing in search results.
Even if you do everything right, your website won't be able to achieve the
desired ranking until this period is over.
However, Google has never confirmed the existence of the Sandbox
phenomenon. Despite this, most SEOs believe in its existence and notice signs
similar to those described by the Sandbox when starting SEO on a new
website.
3. Google Sandbox

11. 3. Google Sandbox

12. Why should you deploy website design in Vietnam?
● Fast website design time (2 weeks)
● Standard SEO structure for the website right from the moment the website is created
● The market is Vietnamese so it will be necessary to place a host in Vietnam, this will help speed up access to the
website
● Coders clearly understand technical SEO so it will be easy to optimize On Page SEO

13. Thanks!