1. Research begins with a problem in the form of a question in the mind of the
researcher.
Research demands the identification of a problem, stated in clear terms.
Research requires a plan.
Research deals with the main problem through appropriate sub problem .
Research seeks direction through appropriate hypothesis and is based upon
obvious assumptions.
Research deals with facts and their meaning.
Research is circular.
3. Deductive research approach –
Works from the more general to the more specific.
Sometimes it is called “Top down approach”
Conclusion follows logically from premises (available facts)
5. Inductive reasoning works the other way,
moving from specific observations to broader
term / general.
Sometimes we call this ‘bottom up approach’
Conclusion is likely based on premises
Involve a degree of uncertainty
7. Designed to solve the practical problem of
the world.
The goal of applied research is to improve the
human condition.
This research is generally conducted on large
scale basis, it is expensive.
It is often conducted with the support of
some financing agency like government,
public corporation and world bank etc.
8. It is collecting, analyzing and interpreting
data by observing what people do and say.
Much more subjective and use different
method of collecting information.
The Qualitative method investigates the WHY
and HOW of decision making not just WHAT
WHERE and WHEN
9. Measure the quantity or amount and compare
it with past records and tries to project for
future.
Quantitative research involve the use of
structured questions, where the response
question have been pre-determined and large
number of respondent is involved.
10. A hypothesis (H) is an unproven statement about a factor or
proposition phenomenon that is of interest to the researcher.
When a manager makes a statement or an assumption that
he/she believes to be true and wants research to determine if
there is support for that statement, we call this statement a hypothesis.
11. Guides the direction of the study
Identifies facts that are relevant
Suggests which form of research design is
appropriate
Provides a framework for organizing the
conclusions that result
12. No relationship between two measured
phenomena. Never proven either rejected or
fail.
Alternative Hypothesis (H1)
The hypothesis to be accepted if the null
hypothesis is rejected.