A case study Presentation By Sonali Sneha

1. Guided By: Presented By:
Prof. H. N.Singh Sonali Sneha

2. ABOUT TATA
INTRODUCTION
GROUP !
CONCLUSION CASE STUDY
& QUESTIONS? @ TATA NANO

3.  CONSOLIDATION: 1932-1989
 EXPANSION: 1990 ..onwards

4. Time Torch Overseas Truly
Tested Bearer Presence Global

5. Tata stands for quality,
trustworthiness and leadership
both in business performance

7.  Tata Steel (including Tata Corus Steel Europe)
 Tata Motors (including Jaguar, & Land Rover)
 TCS (Tata Consultancy Services)
 Tata Technologies
 Tata Tea (including Tetley)
 Tata Chemicals
 TITAN (Titan Industries, Watches, Eye Care etc.)
 Tata Power
 Tata Communications
 Tata Teleservices ( Tata Indicom, DOCOMO etc.)
 Taj Hotels ( Taj Hotels, Ginger etc.)

8. Tata Motors Ltd- Brand established in India announces its another
milestone- A SMALL CAR

9. Tata Motor picks un an intelligent knowledgeable person Girish Wagh

10. New product development with focus on customer yet compliant to latest
car EuroV standards

11. Closes on acceptable design – peoples comfort car at affordable price

12. Chooses facility location in WB -Singur

13. Nano design is born as peoples’ car

14. SINGUR - A REMOTE STATION
IN WEST BENGAL
TATA DECIDED TO SET UP THEIR PLANT
IN SINGUR WESTBENGAL AND STARTED
ALL PRELIMINARY STEPS IN THIS
REGARD WITH CO-OPERATION OF THEN
RULING GOVERNMENT OF WEST BENGAL.

15. BUILDING
WORK
STARTS AT
SINGUR IN
FULL SPEED
MACHINERY
BEING
INSTALLED
TO START
MANUFACTURE

16. TATAS STARTED COMMUNITY DEVELOPMENT PROGRMAS,
HEALTH CAMPS, PRIMARY & SECONDARY EDUCATION,
WOMEN UPLIFTMENT, PRIMARY & SECONDARY EMPLOYMENT
TO SKILLED & UNSKILLED STAFF AND WERE MOVING AHEAD
WITH FULL THROTTLE TO ROLL OUT THEIR FIRST NANO.

17. SETBACKS OF POLITICAL NATURE IN LOCATING A PLANT IN WB

18. WILL TATA NANO BE ROLLED OUT IN LIGHT OF
DISPUTES AT SINGUR ? IF SO HOW ?

19. Nevertheless Tata rolls out cars on road to customers in record
time & on time ( 10.01.2008)

20. JOURNEY IS ON FROM SINGUR(WB) TO SANAND(GUJRAT)

21. Nano is launched as promised in Mumbai

22. TATA VISION IS VISUALISED
“We are happy to present the people’s car in India
and we hope it brings the joy, pride and utility of
owning a car to families who need personal
mobility.”
FIRST NANO HANDED OVER TO ASHOK VICHARE IN JULY 2009,MUMBAI

23. NANO IN ITS MAKING AND ABOUT TO BE ROLLED OUT
MANUFACTURING IN FULL SWING AT PANTNAGAR & SANAND

24. TEMPORARY HATE BY PUBLIC DUE TO ENGINE CATCHING FIRE

25. Reconfirm
ROBUSTNESS
Makes NANO
Fire-Proof
Wins Global
Conducts PAN- Awards
INDIA Opens Outlet in
SUPERDRIVE Several States
15000 km Collaborates with
leading Banks for
EASY FINANCE

27. • STRENGTH • WEAKNESS
• Not fit for Hilly terrain
• Innovations-41 Patents
• Poor Traction Control
• Economic, Fuel Efficient
• Small Tires, Bumpy
• Trendy & Spacious
• Fuel Efficient
• Safe & Eco- friendly
W
T O
• THREAT • OPPORTUNIY
• Competitor- Bajaj(RE-60), • Created a Niche in
REVA,EON etc Market
• Rising cost of raw material • Diesel, CNG &
• Strict European Safety Electric Variant
Standards • Developing Bio-Diesel
Cheap Fuel

28. INDIAN CAR OF THE YEAR
21 DECEMBER 2009
EDITION AWARDS: GOLD PRIZE
18 MAY 2010
PROFESSIONAL CAR OF THE YR
23 DECEMBER 2010

29. TATA PIXEL
FUTURE INNOVATION AT TATA MOTORS
LIKE ANY MNC WORLDWIDE

30.  TATA MOTORS, launched their long awaited one lakh
Rupee car in INDIA named “TATA NANO”
 It became the WORLD’s Cheapest car.
 The critics initially derived the concept mainly on the
basis of the price target.
 Ratan Tata kept his promise and delivered the Nano
almost at its target price , forcing global car makers to
take challenge.
 In fact Many Top automobile giants are now scurrying
their own versions to meet growing environmental and
cost concerns.