A business organisation -TATA GROUP- pdf

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A Presentation On TATA Group, with SWOT Analysis And Hierarchy. PDF

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A business organisation -TATA GROUP- pdf

  1. 1. A Business Organisation And Its Analysis A Case Study Presented By: Juhi Singh Ankur Kumar
  2. 2. •Background•Hierarchy•Products & Services•Marketing Strategies• Current Position
  3. 3. LEADERSHIP WITH TRUST
  4. 4. Background
  5. 5. Established By: Jamsetji Nusserwanji Tata
  6. 6. Year Established: 1868 Place: Bombay (Mumbai)
  7. 7. First Chairman:Jamsetji Tata Present Chairman: Ratan Tata
  8. 8. Hierarchy
  9. 9. TATA TATA STEEL TATA MOTORS TATA TEA VP MARKETING VP FINANCEGM MAR. North GM MAR. South
  10. 10. Products &Services
  11. 11. Materials Energy Tata Power Tata Steel Tata BP Solar Advance Materials ServicesTaj Hotels ChemicalsTata AIG Life &General Insurance Tata ChemicalsCompanies Rallis Consumer Products IT and Communications Engineering Tata Teleservices Tata Motors Tata Tea VSNL Titan TACO Group Tata Consultancy Voltas Trent Services 114 Companies & Subsidiaries ; 3,96,517 employees
  12. 12. Some Famous Products
  13. 13. Coffee Photon + Coffee Mobile Web Access Modem
  14. 14. Nano HimalayanSmall Car Mineral Water
  15. 15. Sky TeaDTH Service Tea Products
  16. 16. DoCoMo SwachGSM Mobile Network Provider Water Purifier
  17. 17. Jaguar Salt Luxury Car Salt Products
  18. 18. Indica Taj HotelsMid Size Car Luxury Hotel
  19. 19. Marketing CaseStudy: Nano
  20. 20. There Are Two Types Of MarketingStrategies Used For The Marketing OfTATA Nano: Online Marketing Offline Marketing
  21. 21. OnlineWebsite Booking Games Social Media Advertising
  22. 22. OfflineCollaboration Television Mall Promotions Leveraging Existing Infrastructure
  23. 23. SWOT Analysis
  24. 24. It is a useful analysis that takes intoconsideration not only your ownbusiness but your competitors’ activitiesand current industry happenings as well.
  25. 25. •Strengths•Weakness•Opportunities•Threats
  26. 26. ComparativeStudy
  27. 27. Year (Rs million)
  28. 28. Year (Rs million)
  29. 29. Year (Rs million)
  30. 30. Year
  31. 31. Conclusion
  32. 32. From Our Analysis Of Tata Group We Can Conclude That Tata IsA Very Strong Contender In Indian As Well As InternationalMarket.It Has Built A Very Strong Brand Of Its Own And With All TheUps And Down It Has Maintained Its Status And So It Will Do InComing Future. It’s A Company To Watch In The Coming Years.
  33. 33. Wikipedia www.wikipedia.orgTata Group Official Website www.tata.comBlogger www.blogger.comMayank Dhingra, Business Writer http://mayank.nameThe EconomistFortune 500 www.cnnmoney.comAnd Many More…
  34. 34. Questions?
  35. 35. The major sections of the site are:GallaryGame CommunityWhy Nano?Booking Details BACK
  36. 36. The various social networking sites used:BlogOrkutFacebookYouTube
  37. 37. •Orkut is one of the most popular social networking platformsin India.•Theres a user profile for Nano which has a few pics and videos•Has around 350 friends.•A group dedicated to the care which has around 11,000members, started back in May, 08.
  38. 38. •Facebook is a top networking site amongst Indians.•Theres a fan page for the car with about 6000 fans, a fewvideos and picture albums.
  39. 39. •Theres also a YouTube channel for Tata Nano where you cansubscribe to videos.•Has managed to generated more than 10,000 views on videosof the car. BACK
  40. 40. The online booking of TATA Nano has given boost to the salesas now due to online registration it became easier to buy Nano.It did definitely generate a lot of excitement on the web ingeneral. BACK
  41. 41. The blogosphere andindian media sites werefull with ads for TataNano.The ads came in allshapes and sizes and weredefinitely noticed. BACK
  42. 42. The game by Zapak was agreat move to spread wordabout the car.There are a lot of claims thatthe game has been playedmillions of times since itslaunch.Its a simple and easilyaccessible game, whichanyone with a browser andinternet connection can play. BACK
  43. 43. Tata partnered with a few banks for releasing applicationforms.ICICI bank for example initiated a whole campaign to getnoticed and spread the word. BACK
  44. 44. As is the case with most automobile companies, Tata too ran aseries of promotionalactivites on Malls to get Nano in front of perspective buyers. BACK
  45. 45. Tata, a giant brand that it is has leveraged its umbrella groupsto market Nano.You can find Nano merchandise, application forms and democars in Tata Indicom, Titan, Croma and Westside stores.Tata Indicom had also offered a money-backoffer with every application form. BACK
  46. 46. Though Tata didnt invest heavily into TVcommercials; they did get a few channelsto use the word ‘NANO’ instead of smallwherever possible.The ads generally showed the buying offirst car and it was cherished like a bigdream come true by the Indian middleclass. BACK

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