Tata nano

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Tata nano

  1. 1. TATA NANO AND ITS IP PROTECTION J Swetha ALTACT GLOBAL 27 th February, 2010
  2. 2. THINKING OUT OF THE BOX
  3. 3. HOW DID TATA MOTORS COME WITH A DISRUPTIVE INNOVATION??
  4. 4. HOW DID TATA MOTORS COME WITH A DISRUPTIVE INNOVATION?? <ul><li>Unveiled on 10 th January, 2008 </li></ul><ul><li>&quot;Gandhian engineering&quot; principles—deep frugality with a willingness to challenge conventional wisdom </li></ul><ul><li>Focus on the essentials </li></ul><ul><li>Creative innovative break-through </li></ul><ul><li>thinking </li></ul><ul><li>Efficiency increases of the </li></ul><ul><li>processes </li></ul>
  5. 5. THE MOST INNOVATIVE ASPECT <ul><li>Components built and shipped separately </li></ul><ul><li>Assembled in a variety of locations </li></ul><ul><li>Sold in kits – distributed, assembled and serviced </li></ul>IT’S MODULAR DESIGN
  6. 6. THE PEOPLE’S CAR!!! Rs 1,00,000/- The surprising cost.. HOW??? A lot of features are missing! Leather seats A/C Buttons/Controls on Steering Power Brakes Sun roof Tinted Glass Auto Locking X
  7. 7. But still…THE FEATURES ARE… <ul><li>Stylish and comfortable - generous leg space and head room </li></ul><ul><li>Fuel efficient engine - fuel efficiency is attractive—50 miles to the gallon </li></ul><ul><li>Meets all safety requirements - intrusion-resistant doors, seat belts, strong seats and tubeless tyres </li></ul><ul><li>Environment friendly - has a lower pollution level than two-wheelers in India today! </li></ul>
  8. 8. GLOBAL PATENTING STRATEGY.. <ul><li>In recent years, Tata Motors has only twelve Patent Cooperation Treaty (PCT) applications and two published patent applications in the United Kingdom. </li></ul><ul><li>&quot;The absence of a global patenting strategy may have a bearing on Tata Motors' ambitions of manufacturing and selling the Nano outside India. </li></ul><ul><li>If there is no protected innovation due to the lack of IP ownership, it would clearly weaken the lead time advantage that Tata Motors has over other auto companies&quot; </li></ul>
  9. 9. THE BROADER LESSONS THAT WESTERN EXECUTIVES SHOULD LEARN… <ul><li>E merging markets are a fertile ground for innovation. </li></ul><ul><li>F ind ways to help customers and others on the edge to tinker with your products. </li></ul><ul><li>P ay attention to institutional innovation. </li></ul><ul><li>R ethink distribution models. </li></ul>
  10. 10. LESSON FROM THE PAST… <ul><li>PATENT OR PERISH: WHY YOUR INNOVATION CAN BE YOUR COMPETITOR'S FREE LUNCH </li></ul><ul><li>Filing weak, extremely narrow, or low quality patents usually works against their owners. </li></ul><ul><li>Such patents disclose innovative features to potential competitors, and provide an illusion to the owner that the technology is protected by the corresponding granted patents. </li></ul><ul><li>A patent application should be drafted to prevent the competitors from imitating or working around the innovation that the filer seeks to protect. </li></ul><ul><li>Seeking global patents given their largely international business growth strategy it </li></ul><ul><li>is considering Africa, Southeast Asia, Eastern Europe and Latin America as key markets. </li></ul>
  11. 11. Tata Patent Portfolio <ul><li>TATA MOTORS total patents more than 400 patents and design applications </li></ul><ul><li>TATA MOTORS has filed for 166* patents – 2007 and 2008 </li></ul><ul><li>TATA MOTORS has file around 35 patents through the PCT route for international patent protection. </li></ul><ul><li>TATA MOTORS has filed approximately 40 patents for the TATA Nano. </li></ul>SOURCE*: INDIAN PATENT OFFICE
  12. 12. TATA NANO… PARKING BRAKE MOUNTING SYSTEM IMPROVED PANTOGRAPH WIPER SYSTEM METHOD OF TESTING TYRE STRENGTH FUEL FILING SYSTEM FOR VEHICLE KEY LOCK WARNING & VEHICLE SECURITY SYSTEM BUMPER FITMENT FOR A VEHICLE BRAKING SYSTEM FOR A VEHICLE GEAR SHIFTING MECHANISM NOVEL PAINTING SYSTEM IMPROVED CLUTCH MECHANISM FOR A VEHICLE VEHICLE DOOR AND METHOD OF MANUFACTURING THEREOF A STEERING COLOUMN SUPPORT FOR VEHICLE AIR CONDITIONING ROOF UNIT AN INTEGRATED VEHICLE FRONT ACCELATOR PEDAL ASSEMBLY APPARATUS FOR TESTING OF VEHIVLE DOORS HEAD LAMP LEVELLING DEVICE POWER TRACKING DEVICE FOR A VEHICLE ENGINE CRADLE FOR A VEHICLE AN UNIVERSAL STEERING FIXTURE AN INTERNAL COMBUSTION ENGINE FUEL INJECTION SYSTEM ASSEMBLY VEHICLE ROOF STRUCTURE AND METHOD OF ASSEMBLING THEREOF A BAFFLE STRUCTURE FOR VEHICLE FUEL TANK APPARATUS FOR TESTING OF VEHICLE DOORS A DEVICE OF LIFTING AND MOVING VEHICLE FRONT SEAT FRONT MOUNTING BRACKET FOR VEHICLES AUTOMOBILE DASHBOARD ASSEMBLY SPARE WHEEL COVER ASSEMBLY AN ARRANGEMENT FOR CONTROLLING IDLE SPEED OF AN ENGINE AUTOMATED CENTRAL TYRE PRESSURE ADJUSTMENT SYSTEM REAR FOG LAMP BUTTER FLY VALVE FOR FUEL TANK A SYSTEM FOR REDUCING CLUTCH PEDAL EFFORT FOR VEHICLE ENERGY ABSORBING STEERING WHEEL HORN PAD IMPROVED SAFETY BELT MOUNTING SYSTEM IMPROVED LOWER BODY STRUCTURE FOR A VEHICLE
  13. 13. TATA MOTORS – PATENTS S.No TITLE OF THE INVENTION 1 Voltage tracking device for robotic welding station for vehicles 2 Hv ac unit with split ventilation system 3 An improved method of manufacturing automobile body panel 4 Common vacuum circuit for turbocharger , exhaust gas recirculation valve and intake throttle 5 Water deflector 6 Rear fog lamp 7 Pollen air filter 8 Demist duct for increasing stiffness of instrument panel 9 Towing hooks 10 Braking system for a vehicle 11 Upper wishbone of double wishbone type suspension robust design 12 Vehicle roof structure and method of assembling thereof 13 An energy saving device for high pressure gas discharge lamps 14 An assembly for stiffness measurements and a method for torsional and bending stiffness measurements on a vehicle structure. 15 An integrated process and system for acquisition analysis and reporting of test rig data 16 Power steering tank support structure for vehicle 17 Method of testing internal corrosion resistance of components 18 Front seat front mounting bracket for vehicles 19 A fixture for measuring operating velocity of components and method of measuring thereof 20 Ic engine with novel drive arrangement for reciprocating devices 21 Engine protection system 22 Machine tool attachment 23 Improved brake system for automobiles 24 Gear selection system 25 Improved method of manufacturing frp trims and frp trims manufactured thereof S.No TITLE OF THE INVENTION 26 Improved clamping arrangement for high pressure pipe lines of multi - cylinder diesel engine 27 A mounting structure for mounting steering tank and emergency steering system 28 Gear shifting mechanism 29 A system to control rearward displacement of a vehicle cabin mounted on chassis frame 30 Power steering tank support structure for vehicle 31 Method of testing internal corrosion resistance of components 32 Front seat front mounting bracket for vehicles 33 A fixture for measuring operating velocity of components and method of measuring thereof 34 Ic engine with novel drive arrangement for reciprocating devices 35 Engine protection system 36 Machine tool attachment 37 Improved brake system for automobiles 38 Gear selection system 39 Improved method of manufacturing frp trims and frp trims manufactured thereof 40 Improved clamping arrangement for high pressure pipe lines of multi - cylinder diesel engine 41 A mounting structure for mounting steering tank and emergency steering system 42 Gear shifting mechanism 43 A system to control rearward displacement of a vehicle cabin mounted on chassis frame 44 Variable frequency pulse signal generation system and method of signal generation thereof based on serial communication 45 Vehicle heating system and method of heating vehicle thereof 46 Automated central tyre pressure adjustment system 47 Improved clutch linkage mechanism 48 A method of manufacturing frp component integrated with operational mechanism and frp component manufactured thereof 49 Component tracking system and method of tracking components thereof 50 A method of characterization of signals and a system thereof
  14. 14. S.No TITLE OF THE INVENTION 51 A novel oil separator for an internal combustion engine 52 Fuse box mounting system for vehicles 53 Overhead bar locking assembly for vehicles and method of assembly thereof 54 A device for controlling overspeeding of automobiles 55 Spare wheel mounting arrangement for automobile 56 Butter fly valve for fuel tank 57 Digital to analog conversion system and method of conversion thereof based on serial communication 58 A novel test rig for validation of engine valve guide seals and method of testing thereof 59 A device for measuring the steering parameters of a vehicle 60 A novel water separator cum air pre cleaner device for an internal combustion engine 61 Biaxial wheel hub bearing validation test rig and method of testing thereof 62 A bracket assembly integrated with a fifth wheel coupling assembly for mounting a trailer unit onto a vehicle 63 A device of lifting and moving vehicle 64 A novel twin cylinder multipoint sequential injection gas engine 65 Improved glass mounting bracket assembly and method of assembly thereof 66 An internal combustion engine 67 Latching mechanism for fully automatic fifth wheel coupling assembly 68 A novel camshaft and rocker shaft mounting arrangement for an internal combustion engine 69 Vehicle body and method of assembling thereof 70 A baffle structure for vehicle fuel tank 71 Novel twin cylinder turbocharged inter cooled internal combustion engine 72 Apparatus for testing of vehicle doors 73 A novel inline two cylinder direct injection high pressure common rail four-stroke reciprocating piston internal combustion turbocharged diesel engine 74 Improved method of camouflaging vehicles 75 A structural member for vehicle S.No TITLE OF THE INVENTION 76 Improved control system for operation of an automobile powered by an electronically controlled engine and automatic transmission and method of controlling thereof 77 Device for simulating tyre deflation of vehicles in dynamic condition 78 Suspension system for vehicles 79 Automated fifth wheel coupling test rig and method of testing thereof 80 Device for measuring brake disc surface temperature of vehicles in dynamic condition 81 Joinery system and method of joining thereof 82 A rotary tool for drilling and method of drilling thereof 83 A duct structure integrated into headliner for air - conditioned vehicle 84 Improved bracket assembly for vehicles and method of mounting thereof 85 Override mechanism for electric gearshift system and method of manufacturing override mechanism thereof 86 Defrost air distribution system for vehicles 87 Improved gear shift system and process of gear shifting thereof 88 Improved stabiliser bar of twist beam structure for rear suspension and method of mounting thereof 89 Solid end mounting of stabiliser bar for twist beam type rear suspension and method of mounting thereof 90 A method for quantitative measurement of adhesion strength of coating 91 A system for reducing clutch pedal effort for vehicle 92 Improved sub frame mounting bracket for vehicles 93 Accelerator pedal assembly 94 Egr cooler, egr valve & water distribution rail assembly and mounting arrangement thereof on engine 95 An improved battery disconnect switch for automobile 96 A novel lubrication system for an internal combustion engine 97 Improved vehicle auto stop-start control system for manual transmission vehicles and method of controlling auto stop-start system thereof 98 Suspension system for a vehicle 99 Gear box pto driven ac compressor system 100 Improved sunvisor assembly for a vehicle
  15. 15. S.No TITLE OF THE INVENTION 101 Parking brake mounting system for a vehicle 102 Cross member for a vehicle 103 A body side outer of a vehicle and a method of manufacturing the same 104 Vehicle door and method of manufacturing thereof 105 Bumper fitment for a vehicle and method of fixing thereof 106 A fuel tank and fuel pump assembly for automobile 107 Improved differential assembly 108 Cross car beam for a vehicle 109 An attachment for power tool 110 Novel air intake system for vehicles 111 Key lock-in warning and vehicle security system and method 112 Ambulance system with integrated adjustable stretcher support structure for carrying emergency patient and ambulance accessories thereof. 113 Process for making mirror-like reflective coating on articles 114 A motor vehicle structure with unique impact energy absorbing capability 115 A steering column support structure for vehicle 116 Gear change mechanism 117 Head lamp leveling device 118 A solenoid operated latching device for vehicles 119 Novel cooling system for an internal combustion engine & method of cooling thereof 120 An improved pierce selector system and a method for operating the same 121 Air conditioning roof unit 122 A hob cutting device with means for detecting defective synchronizing ring span 123 An improved funnel 124 Twin-injector arrangement for mpsgi system 125 An improved air vent assembly for vehicles S.No TITLE OF THE INVENTION 126 Portable device for measurement of head impact points in a vehicle 127 Common adaptor for instrumented steering wheel fitment for steering effort measurement 128 Test device and method for measuring electrical charge balance of automotive vehicle 129 Liftable axle control system for vehicle 130 A device for mounting and removing coil spring of shock absorber assembly and method thereof 131 Engine cradle for a vehicle 132 Improved pantograph wiper mechanism 133 Improved suspension system for a vehicle 134 Apparatus for calibrating wheel force transducers 135 Improved alternator with integrated mounting and belt tensioning arrangement 136 Steering arm mounting system and method of mounting thereof 137 An internal combustion engine 138 Bracket for engine mounting cross member 139 An arrangement for controlling idle speed of an engine 140 A novel integrated shaft for twin cylinder internal combustion inline common rail diesel engine 141 Improved gear shifting mechanism for automatic transmission of a vehicle 142 Energy absorbing steering wheel horn pad 143 Boltable tailgate assembly for a vehicle 144 Improved lower body structure for a vehicle 145 Improved safety belt mounting system 146 A device for steering returnability and centering of a vehicle 147 A novel integrated flywheel assembly for two cylinder direct injection high pressure common rail four stroke reciprocating piston internal combustion diesel engine 148 A novel crank case for inline two cylinder ic engine 149 Steering system testing apparatus and method of testing thereof 150 A device for adjusting the height of the lower leg of an h point machine
  16. 16. S.No TITLE OF THE INVENTION 151 X-y positioning system 152 A roof retraction mechanism and a method for retracting and replacing a roof of an automobile 153 Improved steering column support structure 154 A novel inline two cylinder multi point fuel injection four-stroke reciprocating piston internal combustion naturally aspirated or turbocharged or turbocharged intercooled spark ignition engine 155 Automobile dashboard assembly with revolving segments 156 A novel integrated module for inlet manifold, valve cover, exhaust gas re circulation, blow by oil separation with provision of oil filling for twin cylinder internal combustion inline common rail diesel engine 157 An integrated bracket for vehicle front 158 Method of testing tyre strength 159 Method of testing in vehicle condition power train torsional vibration for vehicle 160 Fuel filling system for a vehicle 161 Exhaust system for vehicles and its mounting arrangement thereof 162 Fuel injection system assembly 163 Silencer with heat exchanger for vehicles 164 A test rig for detecting missing components in engines and a method for testing engines for detecting missing components 165 Method for measuring inherent driveline frictional force for vehicles in coasting mode 166 Novel painting system and process for painting thereof 167 An universal steering fixture for steering effort measurement 168 Method of measuring frictional force of individual component in steering system 169 Spare wheel cover assembly 170 Voltage tracking device for robotic painting station for vehicle 171 Voltage tracking device for robotic sealant application station for ensuring sealant application in all the spots for the components of vehicles 172 Power tracking device for induction hardening mjachine
  17. 17. <ul><li>Ratan Tata pointed out none of represents earth-shaking technology. </li></ul><ul><li>Nano is not quite &quot;revolutionary in its technology“ </li></ul><ul><li>He said most relate to rather mundane items such as the two-cylinder engine’s balance shaft, and how the gears were cut in the transmission. </li></ul>
  18. 18. SUCCESS SECRET!!! <ul><li>Measuring progress solely by patent creation misses a key dimension of innovation: Some of the most valuable innovations take existing, patented components and remix them in ways that more effectively serve the needs of large numbers of customers. </li></ul>
  19. 19. THE UNKNOWN FACTS… <ul><li>Guinness Record – The world’s cheapest car </li></ul><ul><li>Caparo U.S – assembles 60% of nano’s structural panel </li></ul><ul><li>Denso of Japan – provides the wind shield wiper system </li></ul><ul><li>Saint Gobain – all the windows for the car </li></ul><ul><li>Smaller and lighter engine – uses light weight steel </li></ul><ul><li>Smaller tubeless tyres – enhances safety </li></ul><ul><li>Performance – managed by an specially designed engine management system </li></ul>
  20. 20. <ul><li>Innovation— any new idea—by definition will not be accepted at first. It takes repeated attempts, endless demonstrations, monotonous rehearsals before innovation can be accepted and internalized by an organization. </li></ul><ul><li>This requires courageous patience.“ </li></ul><ul><li>— Warren Bennis </li></ul>

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