This Research was presented and released at Social Media Club Auckland (at Telecom NZ, 10 May 2011 > http://on.fb.me/jFpMRj.
The study shows how Mums in NZ are embracing technology and social networking as part of their everyday busy lives.
The insights are especially powerful since Mums control the lion's share of household spending.
The SMCakl evening featured a robust panel discussion exploring Questions like: Where do Mums spend their time online? What do they buy? How do they manage their time? What platforms and activities do they engage with online... ?