5. Nick Young, Greenpeace NZ


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Speaker: Nick Young
Website: www.Greenpeace.co.nz
Topic: Social Media for Social Good
See Pics & Vids > http://bit.ly/9UTe4O
Event: #SMCakl 6
Date: Tuesday, 13 July 2010
Venue: Saatchi & Saatchi NZ

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5. Nick Young, Greenpeace NZ

  1. 1. Social Media for Social Good
  2. 2. Nestléʼs HQ in Frankfurt, Germany – on the day its AGM was taking place in Switzerland"
  3. 3. Nestléʼs AGM in Laussane, Switzerland"
  4. 4. After 8 weeks, sweet success! " People asked, Nestlé answered. "
  5. 5. •  More than 300.000 people emailed Nestléʼs CEO. 
 •  More than a 1.5 million people viewed the video 
 •  Huge offline and online media coverage
 •  Spikes in web traffic , donations and list sign-ups"
  6. 6. #THANKS!"
  7. 7. On May 17th, Nestlé outlined a set of requirements that their palm oil must:" •  Be derived from plantations and farms operating in compliance with local laws and regulations" •  Protect high conservation value forest areas" •  Support the free prior and informed consent of indigenous and local communities to activities on their customary lands where plantations are developed" •  Protect peatlands" •  Protect forest areas of 'high carbon' value." Nestle have now set the benchmark that other " major palm oil and pulp and paper users must strive to replicate."