Enterprise Mobility is at Inflection Point. Three key trends are driving future of Mobility that will make the mobile the new desktop.Devices Expand - 7x More Mobile Internet Connections Than Broadband Worldwide Today14.1B phones>4 billion mobile users>1 billion mobile workers touching customers, partners and suppliersTop 10 priorities for 70% of CIOsMobile is the next desktopBRIC – 70%+ will go directly to mobile bypassing traditional computersData Expands- Volume of Data Doubles Every 18 Months2 400m Facebook users15m twitter 1B Meters 10B Readers 1T SensorsData Store is still relevant and extremely important for structured and unstructured data (New Economies, New Users, New Usage & New Intelligent Systems of Record)Action Points Expand - Growth in Corporate Apps Accessed from Smart Phones +43% CAGR from 2008 to 20113Trusted Collaboration, Reliable & Relevant Information
How do we achieve this? The customers we referenced earlier were using a combination of a number of key components:Data Warehouse Management A key requirement to better facilitate reporting and analysis – stores volumes of data and serves it up rapidly without impacting operational systemsFor example … 2) Enterprise Information Management The primary focus here is on delivering trusted information to the organization, for consumption by a variety of applications and business users. “Turning data into decision-quality information you can trust.”For example …3) Business Intelligence Delivers a set of tools that can be used by business professionals to have an integrated view of corporate information for decision making. “Turning information into insight for better decision making.”For example …4) Enterprise Performance ManagementIs about delivering an environment where performance is captured, understood and adjusted according to the execution needs of the organization. It builds on the other areas, capturing and sharing information specific to strategy, operational and financial planning and forecasting and reporting. “Using insight and informed decisions to drive strategy and alignment.”For example …5) Governance, Risk, and ComplianceDelivers a comprehensive platform to manage GRC on an ongoing basis, ensures that internal and external rules are followed and enforced, and controls access to systems and information. “Making risk and compliance part of decision-making, strategy, and performance management.”For example …6) Analytic Apps Purpose-built role and industry specific applications that provide information in context with a rapid time to valueFor example …7) CollaborationYou can engage with your team, your organization, or your extended network to collaboratively make decisions and take coordinated action.Do you know why SAP is better placed than any other vendor to do this?
Mobile Business Analytics From SAP can accelerate almost every role across all organizations… marketing to execute and then analyze campaigns and promotions; plant operations manages work orders, inventory, assets; field services to fix equipment, manage customer relationships; retailers to place orders, scan inventory, predict stock outs etc….SAP and Sybase have worked with companies like Caterpillar, Halliburton, Dr. Reddy’s, COX, Cintas, Home Depot, Citi, P & G, Tellabs and Rubbermaid to mobilize processes from asset management to mobile marketing covering full value chain of a company. For example The Result:1. Know Your BusinessRubbermaid NewellNewell Rubbermaid has some of the most well-known brands in the home and family, office products and tools categories, including Rubbermaid, Sharpie, Graco, Calphalon and Irwin. ++With Mobile BI employees can quickly explore sales data for any time period in less than a minute. Employees can gather POS data from its various retailers and compare that data to better understand how particular product lines, regions or promotions are performing.With current and historical data from the past three years readily available to them, they can do trending to better understand, for example, why there has been a drop off in sales with retailer X but an increase with retailer Y during the same period.Customer story: http://www.sap.com/press.epx?pressid=13282. Decide With ConfidenceCoca-Cola CompanyThe Coca-Cola Company is the world’s largest beverage company, marketing four of the world’s top ﬁve soft-drink brands to consumers in nearly 200 countries worldwide, who consume more than one billion servings of its products each day.Running this global business is not only a daunting operational task – it also involves a mountain of ﬁnancial information that must be collected, consolidated, and understood to drive ﬁnancial reporting, planning, and decision making at the $20 billion company.With Mobile Analytics, Coke extended analytic capabilities to mobile devices to compare, locations, brands, and accounts. Including comparison of one part of the world to another, one brand to another, to answer crucial questions about our business and continually improve their competitive position 3. Act Boldly (need better story)Lionsgate EntertainmentLions Gate Entertainment, the successful studio behind hit movies such as On Golden Pond, Terminator 2, Basic Instinct, and thousands of others, acquired Artisan Entertainment in 2003 to become the leading producer and distributor of independent films, with sales of US$840 million (FY 2005)Lionsgate manages a complex view into the value chain of major motion pictures production and distributionLionsgate uses Business Analytics to gain a detailed view into cost analysis, what-if scenarios for marketing campaigns, and overall impact across a variety of distribution channelsLionsgate uses Sybase SUP to mobilize their SAP environment and provide security and mobile device managementCustomer video: http://www.youtube.com/watch?v=eMw0Ycw5ZoI(Start a discussion with customer to find out what they have mobilized in their company, what their pain points are with current soln and what there mobility plans are, if any)Note:- Not all the customers mentioned here are using latest mobile applications on Sybase Unwired Platform. Some are using legacy applications. The main point here is that we have lots of experience working with mobilizing business processes and we plan to use this learning to build new mobile applications on modern mobility platform targeting latest devices.Reference:CAT: uses SAP EWM (Extended Warehouse Management) that uses Radio Frequency Framework to work with Mobile Radio Frequency Enabled devices.Halliburton: uses mobile asset management software integrated with the SAP plant maintenance solution that automatically updates SAP ERP. Recently purchased Sybase Unwired Platform and Mobile Worflow for SAP Business Suite application. (http://www.sdn.sap.com/irj/sdn/index?rid=/webcontent/uuid/40909163-6b13-2a10-f083-f1146940f756)Dr. Reddy’s: uses custom mobile CRM app build using SAP Netweaver Mobile 7.1 (http://www.sap.com/community/webcast/2008_06_summit_in/CRM_on_Mobile.pdf)COX: Uses Afaria to manage mobile devices (http://www.sybase.com/detail?id=1033730)Cintas: Building custom field service app on Sybase Unwired PlatformHome Depot: uses Retail soln. ??Citi: Mobile alerts and banking applications for Citi in Asia, EMEA, and the U.S.P & G: Mobile Marketing, Mobile CouponsTellabs: Mobile Workflows in Supply Chain Management. Custom app on Sybase Unwired PlatformRubbermaid: uses Business Object Explorer on iPad
Mobile Analytics from SAPInsights like never beforeNic SmithMobile Analytics@nicfish