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Understanding the Tremendous Value of Mobile Analytics

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To watch the recorded on-demand web seminar go to http://alturl.com/ts8ws

Discover the true value of deploying mobile business intelligence in your organization, including next generation mobile analytics solutions from IBM and DataClarity for the iPad, iPhone, and Android-based tablets and phones.

Mobile Business Intelligence is becoming one of the most important battlegrounds for transforming decision-making and achieving competitive advantage. According to Gartner, by 2013, 33% of Business Intelligence functionality will be consumed via handheld devices. Unleashing mobile has tremendous potential for any organization, but business leaders still need to gain a better understanding of the value of mobile analytics and how the effective use of mobile analytics can enable their businesses to improve efficiency and run better.

Learn more: www.CognosDashboards.com

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Understanding the Tremendous Value of Mobile Analytics

  1. 1. Web Seminar:Understanding the Tremendous Valueof Mobile AnalyticsMay 30, 2012, 1:30 PM ET
  2. 2. Welcome and IntroductionCarol FrassoDirector, Education ServicesDataClarityTerry Hamlet, MBASenior Financial ConsultantDataClarityDragos GeorgescuPrincipal, Director of Research and DevelopmentDataClarity
  3. 3. Mobile Users > Desktop Users Within 2 yearsInternet Users (in millions) Morgan Stanley Research, 2010
  4. 4. Apple has Rapidly Changed the Mobile Business Landscape 92%of Fortune 500 companies aredeploying or using the iPhone. 93% of Fortune 500 companies are deploying or testing the iPad. New York Times via Apple Inc., 2011 New York Times via Apple Inc., 2011
  5. 5. Mobile BI Gartner Predictions 33%of BI functionality will be consumed via handheld devices by 2013 Gartner Predicts 2011 33% of organizations plan to deploy a Mobile BI Solution in 2012 Gartner Predicts 2011
  6. 6. Mobile BI Market Study Data 80% of organizations ranked Mobile BI as a top priority for their executives. Howard Dresner Mobile BI Market Study, 2011 50%of organizations plan to have a Mobile BI Solution deployed by 2013 TechTarget Survey, 2011
  7. 7. Mobile BI Market Study Data 6X Organizations employing a mobilesolution can make critical business decisions six (6) times faster than companies who do not. Aberdeen Group Report, Mobile BI: Actionable Intelligence for the Agile Enterprise 3X Organizations employing mobile best practices can make critical business decisions three (3) times faster than companies who do not. Aberdeen Group Report, Mobile BI: Actionable Intelligence for the Agile Enterprise
  8. 8. Business Benefits Sought From Mobile BI Improved customer sales, service, and support (65%) More efficiency and coordination in operations and business processes (60%) Faster deployment of BI and analytics applications and services (50%) Customer self-service benefits (45%)According to the Mobile Business Intelligence and analytics report: Extending Insight to a Mobile Workforce
  9. 9. Information Access Benefits Sought From Mobile BI Faster and easier executive access to information (83%) Easier, self-service access to data sources (67%) Right-time data for users’ roles in processes or operations (54%) More frequently updated information for all users (51%)According to the Mobile Business Intelligence and analytics report: Extending Insight to a Mobile Workforce
  10. 10. Important Considerations for Mobile BI Ubiquitous Dashboard - Look for a mobile BI solution that has a dashboard that performs the same way on tablets as it does on PCs. Flexible reporting: Look for a mobile BI solution that lets your tablet users modify and save their own reports or dashboards to meet spontaneous requirements. Adaptability to a range of devices: If your company is going Bring Your Own Device (BYOD), make it a requirement that the BI data can render on multiple device types. Look for a solution with iOS and Android clients or that uses HTML 5 for its web interface.
  11. 11. Important Considerations for Mobile BI Tablet-level security: Consider a mobile BI solution that doesn’t store corporate data on the device. Back that up with a mobile device management (MDM) tool that lets your IT staff wipe any corporate tablets. Secure communications: The transmission of corporate BI data requires data transmission security like a VPN connection or Secure Socket Layers (SSL) security. Network security: Extending an enterprise BI platform to tablets requires security like LDAP or Active Directory to ensure the proper authentication of tablet users seeking to access the enterprise BI platform.
  12. 12. What Do Most Organizations and Users Really Need? Make informed decisions with instant access to information anytime, anywhere Leverage existing BI investments & skills Ensure secure access to information across a range of devices Fully interactive and personalized experience Intuitive data exploration and visualization Collaborate and share results instantly High performance and scalable
  13. 13. Who’s using IBM Mobile Analytics?  One of the largest  Boston-area based  The second oldest Zoo marketing pizzeria chain with 280 in the United States communications restaurants companies in the world Challenges Challenges Challenges  Interact with insights on  Integrate data from  Better visibility into  IBM Cognos Mobile the business from consumer buying patterns anywhere various sources  Provide information to  Improve customer the business leaders  Access real-time data experience and loyalty from multiple sources faster and quicker  Improve business through mobile devices  Control costs and operations and revenue manage margins  New and improved customer loyalty program20% increase 50% increase $500,000 in the number of projects per in the total of an average order in new revenue year. More granular view of Improved visibility Revolutionized operations business
  14. 14. Next Generation IBM Cognos Mobile Business AnalyticsAccess critical information
  15. 15. Next Generation IBM Cognos Mobile Business Analytics Access and interact with powerful IBM Cognos reports and dashboards. Leverage the same content users work with every day on their desktops - optimized for the iPad, iPhone, and Android tablets and phones. Interact with a rich and highly visual native iPad, iPhone and Android experience with features including automatic orientation, content scaling, pinch and zoom, drill down, and swipe gestures.
  16. 16. Next Generation IBM Cognos Mobile Business Analytics Intuitively search, navigate, and analyze familiar reports and dashboards without the need for additional training. Collaborate and share insights with others. Leverage the enterprise scalability and security of the IBM Cognos platform. Optimize your investment in Cognos 8, Cognos 10, Cognos Express and Cognos TM1.
  17. 17. DashInsight Demo
  18. 18. For more informationVisit us on the web at http://www.CognosMobile.com
  19. 19. Interested in learning more? Download DashInsight Mobile from the Apple app store (just search on “DashInsight”) Request a tailored DashInsight demo for your organization  E-mail a request to sales@dataclaritycorp.com  Visit us online at www.CognosMobile.com or www.CognosDashboards.com and complete the form  Call us toll-free at 877-454-4898
  20. 20. Thank Youwww.CognosMobile.comsales@dataclaritycorp.com877-454-4898 just search for “dashinsight” to locate, download and try out our app

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