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Trends in Mobile BI

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Current trends, practices and solutions for Mobile Business Intelligence : reaching the last mile of BI

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Trends in Mobile BI

  1. 1. Mobility and Business Intelligence : a marriage made in heaven Jean-Michel Franco Solutions Director July 2012jean-michel.franco@businessdecision.com Telephone, : +33 6 67 70 01 32 Twitter : @jmichel_franco
  2. 2. Business & Decision is aGlobal Consulting and System Integrator2011 revenue : 249 M€ BI E-bus EPM EIM CRM2800 Employees 16 countries a Multi-Specialist • Business Intelligence & EPM “BI World-Wide Magic Quadrant”. Gartner • Customer Relationship Mgt & MDM “CRM European Magic Quadrant”. Gartner • E-Business “Where To Find Help For Interactive Design Projects In Europe, 2011”. ForresterUnique expertise recognized by leading independent industry analysts 2
  3. 3. Mobility@Business & Decision: empowering your business processes, employees and customers MobileInnovate Customer/ Mobile Enterprise Consumer Social Business BusinessImprove E- apps (Life Networks CRM Intelli- business Sciences, & portals gence ERP…) Device SelectionPrepare Mobile Device Management Change Management A dedicated expertise with close partnership with … leading market vendors 3
  4. 4. When Digital Marketing leads to « multi-device » 631 Mu2015 + 35% = 1 million units sold in 2015 = 1 million units sold in 2011 326 Mu 2015 + 413%2011 2011 468 Mu 63 Mu WW Smartphones sold (April 2011 Gartner) WW Tablets sold (Sept 2011 Gartner) 4
  5. 5. And then there is the tablet phenomenaiPads = 17% of the PC market, end of 2011 (bg2011 : 7%) Source : business insider 5
  6. 6. Mobile apps are part of our daily life as customersTranspor- Banking Retail News Insurance Leisure tation• Transportation : manage reservation, e-ticketing, track & trace, notification• Banking : manage account, manage personal finance, mobile payment• Retail : get product information, mobile commerce, track & trace• News : access to the media anytime, notifications a alerts…• Insurance : Subscription, par as you drive, claims management• Leisure : Online payment, geolocalisation, gamification 6
  7. 7. Mobile provides unique experience and features Intimacy Immediacy Context aware screen size user experience (e.g.: multi touch, swipe…) security features limitations of hardware resources 7
  8. 8. Mobility in the enterprise: Why, and how ? Sources: • InformationWeek Analytics 2010 : why IT must sort out App Mobilization ? Base 535 réponses • Dresdner Mobile Business Intelligence Market Study (10/2011 via Yellowfin) E-mail Contacts, calendar… Business Intelligence CRM Collaborative envt. Geo-localization Social Networks ERPVideo conference, chat 0 0,5 1 1,5 2 2,5 3 3,5 4 68% consider BI Mobile as “critical” or “very important” (52% in2010). 8
  9. 9. Mobility : What are the constraints? Source : InformationWeek Analytics 2010 : why IT must sort out App Mobilization ? Base 535 réponses Security Application integration Device management Rebilling the service Applications development Lack of clear business case Lack of skills No perceived barriers 0 10 20 30 40 50 60 9
  10. 10. Towards BI consumerization, finally ?BI as we want it BI as we know it 1 0
  11. 11. Mobile meets new use cases for Business IntelligenceRight information to the right • Same contents, but new devices one, right time, right place and new places of consumption • A tool to exchange with peers, Executive dash-boards colleagues, managementActionable information, for • At the store, shop floor, agency, the field warehouse… Information as a value add • For customers, partners… service 11
  12. 12. Mobile BI : a giant step forward to reach informationmanagement graal 12
  13. 13. Information as a value added service: the Fi’Com case to deliver right financial information to stakeholders Com’Fi13
  14. 14. BI as a competitive advantage (or your competitor’s) :the Mint example ? http://www.youtube.com/watch?v=rK6WLHNYjwM&feature=player_embedded 14
  15. 15. What should you expect from a mobile BI platform ? • Consumers first • Packaged information • Apps, rather than reports Functional coverage Specialization All in one on mobility • An application, rather that unique features • Rich & interactive user experience a tool suite • Experience fits to device Adaptive with Ready for mass legacy/future deployment devices • Back end performance • On the fly integration of new releases, • Push mode features (e.g.: Siri on iOS) and new • Security Adaptive vs. devices • Pace of new versions legacy and future applications • Improves rather that replace legacy BI • But without scarifying mobility unique attributes15
  16. 16. Functional coverage: user expectations Must have • View Charts (54%) • KPI monitors(56%) • Alerts (55%) Differentiators • Drag & drop navigation (15%) • Data selection, filtering (28%) • Guided analysis (15%) • Dashboard assembly from components (authoring) (20%) Sources : Howard Dresdner Mobile Business Intelligence Market Study 7/12/20121
  17. 17. Which device from which use case ? Evaluation guide for devices Devices Small screens « Large » Screens Tablets (eg Blackberry) (eg. iPhones) Reporting (push)Dashboard Ratings Not applicableNotifications & alerts Weak Navigation Average Good Authoring Very good Context aware Summary 17
  18. 18. Which players on the market? Mega vendors « aggregators» • IBM • RoamBI (Mellmo) • Oracle • myBI (Exxova ) • SAP • CXO Cockpit • (Microsoft ? Sas ?) • … Enterprise BI pure Data discovery players pure players • Microstrategy • Qlikview • Information Builders • Tableau • Yellowfin • Tibco/Spotfire • Actuate… • … 18
  19. 19. How tools differentiate Web app or native app ? BI platform or add-on ? User experience Speed of development Frequency of releases Security management, admins workbench Advanced features - Offline mode - Navigation - Authoring - Write mode - Alerts 19
  20. 20. Consumerization of BI ready to go?  need new organizations A front desk is needed to deliver the last mile of BI Analytics centric Information centric front office BI apps (dash- back office (reporting factory boards, analytical (corporate and self service apps) information hub) access)20
  21. 21. Mobility and Business Intelligence : a marriage made in heaven Jean-Michel Franco Solutions Director July 2012jean-michel.franco@businessdecision.com Telephone, : +33 6 67 70 01 32 Twitter : @jmichel_franco

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