BLUE OCEAN PROJECT MANAGEMENT (BOPM): 5 Steps for Strategically ReDesigning and Managing Products for Blue Ocean Success
BLUE OCEAN PROJECT MANAGEMENT MILEPOSTS TOOLS
(BOPM) (OUTPUTS OF (“THINKING IN AND OUT OF THE BOX OR ECOSYSTEM”)
PLAN FOR BLUE OCEAN STRATEGY BLUE OCEAN SUCCESS
“CODEM” STEPS STRATEGIC DESIGN) (STRATEGIC DESIGN & VALUE INNOVATION) MANAGEMENT
1. Complete Project Scope and Specifi‐ Project Overview and (Question: What unique role in ecosystem, hor./vert. Fractal Box: Templates
cations for the Blue Ocean Project Charter market & product will extremely delight customers Business Ecosystem Dashboard
as well as make the competition irrelevant?) Blue Ocean Roadmap
2. Organize and Manage Team for Blue Organizational Tipping Point Leadership: 4 Organizational Hurdles Blue Ocean Project Team & Values
Ocean Success Structure & Values Three E‐Principles of Fair Process Wheel of Obstacles
3. Design a Plan for Blue Ocean Success Size, Structure, and Red Ocean to Blue Ocean Ecosystem (Paradigm): Business Success Tollgates (“Boxes”)
‐ Blue Ocean Strategic Design & Evolution of Ecosystem Six Strategic Moves of Blue Ocean Creation Trade‐off & Value Quotient (VQ)
Value Innovation Framework & Market (Customer Pioneer‐Migrator‐Settler (PMS) Map Blue Ocean Map: Present/Future
‐ Size and Structure of Ecosystem Job Cycle): Trade‐offs; Buyer Utility (Trade‐off) & Adoption Map: Business Success Roadmap
‐ Customer and Non‐customer Goals and Constraints Six Stages & Levers of the Buyer Experience Cycle Business Success Voice
Segmentation/Survey/Cycle New Market, Object‐ Three Tiers of Non‐customers and Customers Positioning Map: Bus./Customers
‐ Voice of the Customer ives, and Positioning Customer Value Proposition/Tagline Blue Ocean Radar
‐ Situation/Ecosystem Analysis Multi‐level Competitive Strategy Canvas (Value Curve): Blue Ocean Compass
‐ Role/Competitors in Ecosystem Advantage Strategies Four Actions Framework: Eliminate‐Reduce‐Raise‐ Business Success Scoreboard
‐ Benchmarking/Competitive (for Stage of Customer Create Grid Business Success Radar
Analysis in Space & Time Job Cycle & Level/Unit Four Formulation Principles of Blue Ocean Strategy Business Strategy Matrix
‐ Positioning/Differentiation of Analysis) Four Steps of Visualizing Strategy Scalable Value Chain
‐ Customer Value Proposition Tactics/Performance Strategy Canvas (Value Curve) TOMCAT Matrix
‐ Competitive Strategies Targets/Requirements Sequence of Customer Trade‐offs to be Eliminated Business Success Scoreboard
‐ Business Model Scenarios Business & Customer Buyer Utility (Trade‐off) & Adoption Map: Customer Value Quotient
‐ Development Plan & Dashboard: (Evaluation/Decision/ Six Stages & Levers of the Buyer Experience Cycle Degree of Customer Trade‐off
Collect/Organize/Present/Evaluate Selection) Blue Ocean Idea Index (and Customer Trade‐offs) Business Success Scoreboard
‐ Financial Plan & ROI Success Criteria Functional (Physical) vs. Emotional Appeal Business Strategy Matrix
4. Execute Plan for Blue Ocean Project Strategic (Process) Price Corridor of the Mass Blue Ocean Network Diagram
and Business Model (Value Chain) Improvement Plan Profit Model of Blue Ocean Strategy Blue Ocean Business Model
Improvement Business Model Plan Sequence of (Trade‐offs and) Blue Ocean Strategy Value Chain Information Flows
Financial Plan Two Execution Principles of Blue Ocean Strategy: Blue Ocean Success Plan/Program
Action Plan/Program Four Organizational Hurdles to Strategy Execution Blue Ocean Financial Plan
Performance Dash‐ Three E‐Principles of Fair Process ‐ Engagement; Business Success Scoreboard
board Explanation; Expectation Clarity Blue Ocean Performance Dashboard
5. Monitor and Improve Performance of Performance Dash‐ Uncovering Blocks to Buyer Utility & Adoption Trade‐off & Value Quotient (VQ)
Blue Ocean Project in order to board for Blue Ocean Eight Imitation Barriers to Blue Ocean Strategy Business Success Voice/Map/Radar
Achieve Blue Ocean Success Success Blue Ocean Performance Dashboard
Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com & http://twitter.com/RodKuhnKing