Pitch of my final idea for Unit 5, I gave to my class and teacher. Idea: Music Video using Stop-motion, for Youtube singer/song writer - Kina Grannis

1. a presentation

2. The company Formed by myself in 2009 Majority of projects useStop motion(www.youtube.com/becccalin) Expertise in 450D Canon Camera, Photoshop CS3, iMovie and BoinxiStopmotion Influenced by Director and Artist Tim Burton “One person's crazyness is another person's reality” - Tim Burton

3. Outline ofproject What is it? A visually interesting music video for a singer-song writerKina Grannis(Youtubestar) Approached technique: Stop-motion with edited photographs Target Audience: Females (Aged from 16 – 19 years old) Proposed length of video: Length of chosen song (3:18) Genre: Arthousevideo Purpose: Promote and recognize the star Kina Grannis

5. Black & White

7. Via Facebook Inbox Music/Song rights Consent Form: Consent form sent to:

9. Mellow----------------------------------------------- Chorus Lyrics: To the world in front of me Watch as it unfolds so beautifully Fitting all the pieces perfectly It's the world in front of me “World In Front Of Me” Duration of song - 3:18 Has not been made into a music video

11. Abstract

12. ArtisticIndie Short for independent rock. In terms of music it would be independent of major labels/mainstream stuff.

15. Create awareness of up coming artists

16. Generate a wider variety of fans (International)

17. Possibly promote Hong Kong as a developing city

19. 2 females = Happy Song

21. 4 females = Arthouse

23. Moodboard

27. Using the same or similar vectors on Photoshop CS3 on top of photographs taken Editing and Experimenting

28. Problems: Duration of the edit of photographs process Solutions: Slip up the photographs into scenes and edit them daily, scene by scene. Then import into iMovie and start the next scene, copying and pasting the vector. Need to stick to production schedule. Problems & Solutions

29. Cost Photoshop Vectors : Free of charge (download off the internet) 450D Canon Camera: Free of charge(my own camera) Music/song rights: Free of charge(due to consent from artist) Actors – Drama students: Free of charge Photoshop CS3: Free of charge Distribution: Free of charge Memory Card (4G): $300 HKD Other essentials for Production team: $200 HKD TOTAL: $ 500HKD

30. Is it practical? Locations are public in Hong Kong therefore no consent forms needed Locations will not include logos of any company (i.e. McDonalds) Actors and actresses easily accessible & free of charge Editing software is already paid for and installed onto a laptop 450D Canon DLSR Camera already purchased and owned Hard drive 20GB purchased already in case of storage full on MacBook Practicality

31. Viability Is it viable? Audience Research shows that music videos that use stop motion are popular Space in the music industry for stop motion based videos: combination of the two proven to be attracting to the target audience

32. Distribution of the product Product can be distributed through: Vimeo(http://www.vimeo.com) Youtube(http://www.youtube.com) Personal Tumblr website(http://www.rebeccatrudylin.tumblr.com) Where ever Kina Grannis will distribute to (due to video rights)

33. Thank you for listening!