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Music Video Pitch (Unit 5) - Rebecca Lin


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Pitch of my final idea for Unit 5, I gave to my class and teacher.

Idea: Music Video using Stop-motion, for Youtube singer/song writer - Kina Grannis

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Music Video Pitch (Unit 5) - Rebecca Lin

  1. 1. a<br />presentation<br />
  2. 2. The company<br />Formed by myself in 2009<br />Majority of projects useStop motion(<br />Expertise in 450D Canon Camera, Photoshop CS3, iMovie and BoinxiStopmotion<br />Influenced by Director and Artist Tim Burton<br />“One person's crazyness is another person's reality” - Tim Burton <br />
  3. 3. Outline ofproject<br />What is it?<br />A visually interesting music video for a singer-song<br />writerKina Grannis(Youtubestar)<br />Approached technique:<br />Stop-motion with edited photographs <br />Target Audience:<br />Females (Aged from 16 – 19 years old)<br />Proposed length of video:<br />Length of chosen song (3:18)<br />Genre:<br />Arthousevideo <br />Purpose:<br />Promote and recognize the star Kina Grannis<br />
  4. 4. Inspiration for Idea<br />(A photography exhibition visited in Shatin, Hong Kong)<br />Photographer <br />SO Hing-keung<br /><ul><li>Layering
  5. 5. Black & White
  6. 6. Distressing Film</li></li></ul><li>Kina Grannis<br />Singer – Song writer(Written 50 original songs)<br />Youtube star<br />Unsigned<br />English speaking<br />Located Los Angeles, CA<br />Accessible via Facebook inbox and a PO box<br />
  7. 7. Via Facebook Inbox<br />Music/Song rights<br />Consent Form:<br />Consent form sent to:<br />
  8. 8. Song choice<br /><ul><li>Acoustic
  9. 9. Mellow</li></ul>-----------------------------------------------<br />Chorus Lyrics:<br />To the world in front of me<br />Watch as it unfolds so beautifully<br />Fitting all the pieces perfectly<br />It's the world in front of me<br />“World In Front Of Me”<br />Duration of song - 3:18<br />Has not been made into a music video<br />
  10. 10. Genre<br />Example:<br />OK GO – Here It Goes Again<br />Arthouse Music Video<br /><ul><li>Indie
  11. 11. Abstract
  12. 12. Artistic</li></ul>Indie<br />Short for independent rock.<br />In terms of music it would be<br />independent of major labels/mainstream stuff.<br />
  13. 13. Locations<br />TsimShaTsui Roof tops overlooking Central<br /><ul><li>TsimShaTsui Roof tops overlooking TsimShaTsui’s Clock Tower
  14. 14. KwaiHing</li></li></ul><li>Purpose of product<br /><ul><li>To promote Kina Grannis
  15. 15. Create awareness of up coming artists
  16. 16. Generate a wider variety of fans (International)
  17. 17. Possibly promote Hong Kong as a developing city
  18. 18. To ENTERTAIN</li></li></ul><li>Target Audience<br />Females (16 – 19 years old)<br />Target Audience appeal<br />Why will the product be appealing to the audience?<br />Happy or Sad song preferred:<br /><ul><li>Majority asked had chosen a Sad song to fit the Mood explored
  19. 19. 2 females = Happy Song
  20. 20. 5 females = Sad Song</li></li></ul><li>Target Audience appeal<br />Music video content:<br /><ul><li>Majority chosen an abstract approach to the music video (Arthouse)
  21. 21. 4 females = Arthouse
  22. 22. 3 females = Story told</li></ul>Stop motion suitability:<br /><ul><li>Unanimous decision that stop-motion that using stop motion as the technique, is well fitting, suiting the song and the genre of the music video</li></li></ul><li>Using a happy song but mellow and acoustic atmosphere<br />Visually Interesting to fit abstract & artistic option, as well as telling a short story of a developing and changing city (Hong Kong)<br />Definitely approaching the music video with the artistic technique – Stop motion<br />Target Audience appeal<br />
  23. 23. Moodboard<br />
  24. 24. Lighting<br />Sunlight lighting will be used as the majority of the photographs will be taken during the day<br /><ul><li> City lights and lamp posts will light up</li></ul>small areas like spot lights for photographs at night<br />
  25. 25. Camera Work<br />Extreme close ups of objects and faces<br />Radial Zoom<br /><ul><li>High Angle Shots
  26. 26. Low Angle Shots</li></li></ul><li>Programmes & Software<br />Photoshop CS3<br />iMovie<br />
  27. 27. Using the same or similar vectors on Photoshop CS3 on top of photographs taken<br />Editing and Experimenting<br />
  28. 28. Problems:<br />Duration of the edit of photographs process<br />Solutions:<br />Slip up the photographs into scenes and edit them daily, scene by scene. Then import into iMovie and start the next scene, copying and pasting the vector. Need to stick to production schedule.<br />Problems & Solutions<br />
  29. 29. Cost<br />Photoshop Vectors : Free of charge (download off the internet)<br />450D Canon Camera: Free of charge(my own camera)<br />Music/song rights: Free of charge(due to consent from artist)<br />Actors – Drama students: Free of charge<br />Photoshop CS3: Free of charge<br />Distribution: Free of charge<br />Memory Card (4G): $300 HKD<br />Other essentials for Production team: $200 HKD<br />TOTAL: $ 500HKD<br />
  30. 30. Is it practical?<br />Locations are public in Hong Kong therefore no consent forms needed<br />Locations will not include logos of any company (i.e. McDonalds)<br />Actors and actresses easily accessible & free of charge<br />Editing software is already paid for and installed onto a laptop<br />450D Canon DLSR Camera already purchased and owned<br />Hard drive 20GB purchased already in case of storage full on MacBook<br />Practicality<br />
  31. 31. Viability<br />Is it viable?<br />Audience Research shows that music videos that use stop motion are popular<br />Space in the music industry for stop motion based videos: combination of the two proven to be attracting to the target audience<br />
  32. 32. Distribution of the product<br />Product can be distributed through:<br />Vimeo(<br />Youtube(<br />Personal Tumblr website(<br />Where ever Kina Grannis will distribute to (due to video rights)<br />
  33. 33. Thank you for listening!<br />