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An in-depth analysis of major I.T. vendor Dell. The profile includes company history, revenue stream, competitors and customers, products and services, SWAT-analysis, current status and predicted …

An in-depth analysis of major I.T. vendor Dell. The profile includes company history, revenue stream, competitors and customers, products and services, SWAT-analysis, current status and predicted continued strategy.

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  • 1. VENDOR RESEARCH - DELLRAYMOND HOVLAND & HENRIK JACOBS
  • 2. Headquarter Round Rock, Texas Development, support, services and sales from HQ Chapter 380 agreement Employees – 16,000 Alternative power source Global
  • 3. CEO – Michael Dell Chairman and CEO of Dell 49th richest in the world, $15,3 billion MSD Capital Bought Apple computer, age 15 1984 – Founded PCs Limited, now known as Dell
  • 4. Company History 1984-1999 1984-1987: The Birth of a Company 1988-1991: Going Public and Going Global 1992-1995: A Season of Unprecedented Growth 1996-1999: Winning Worldwide and on the Web
  • 5. Company History 2000-2012 2000-2004: Beyond the PC 2005-2008: Setting the Bar for Social and SustainableBusiness 2009-2012: A new Dell Emerges
  • 6. Source: http://i.dell.com/sites/content/shared-content/campaigns/en/Documents/Dell-Social-Media-Timeline-Feb-2012.pdf
  • 7. Stock Symbol and Exchange
  • 8. DELL vs. HP
  • 9. Products and Services Traditional PC Server Consultancy Services
  • 10. Revenue
  • 11. Major Competitors Traditional PC Server Technology Storage Software Consultancy Services
  • 12. Major Customers 80% of Fortune 1000 companies uses Dell 9 of the top 10 Cloud Computing providers Dell Norway DNB Norges Bank Microsoft Government School system
  • 13. Strengths and WeaknessesStrengths Broad Portfolio Well Recognized Brand Global Company Adapts Quickly to theMarket CEO, Michael Dell Removes ComplexityWeaknesses Declining PC sales Risky restructure PC imageCore Competency IT Infrastructure
  • 14. Current StatusSource: Bloomberg; http://www.youtube.com/watch?v=3FLIEUK2j_A
  • 15. New Product/Service Strategy Remodeling the Company Buying new companies Provide services
  • 16. Discussion Making the company private is a costly procedure andrequires a lot of company resources, but it gives morefreedom to the company. Do you think it is positive or negative that Dell goesprivate, and why? How will this affect Dell´s future?
  • 17. Quiz Dell was originally founded under what company name? Packard Bell PCs Limited Inclusive Computers, Inc. What best describes the strategy moving forward forDell? Going private to reduce the size of the company to minimize cost. Expanding the company by buying other companies, and become a moreservice-oriented company. Shut down the PC division due to declining PC sales, and focus on otherproducts. Name 3 major customers
  • 18. Questions Raymond Hovland: rhovland@callutheran.edu Henrik Jacobs: hjacobs@callutheran.edu
  • 19. Sources Bloomberg. Youtube.com. 01 15, 2013.http://www.youtube.com/watch?v=3FLIEUK2j_A (accessed 04 25, 2013). Dell, Inc. Dell.com. 01 01, 2013.http://www.dell.com/Learn/us/en/uscorp1/about-dell?c=us&l=en&s=corp&ref=ff41&delphi:gr=true (accessed 04 23, 2013). Jacobs, Michael, interview by Henrik Jacobs. Managing Director; WesternEurope Software, Dell Norway and Dell Denmark (04 19, 2013). Jacobsen, Stian. Hegnar.no. 03 25, 2013.http://www.hegnar.no/bors/article723869.ece (accessed 04 24, 2013). TYNDALL GENE R., GOPAL CHRISTOPHER, PARTSCH WOLFGANG, KAMAUF.Supercharging supply chains. New ways to increase value through globaloperational excellence. LAVOISIER S.A.S., 2013. Forbes. Forbes.com. 03 01, 2013. http://www.forbes.com/profile/michael-dell/ (accessed 04 29, 2013).