The Design Management elective was one of the highlights of my MBA experience here at Imperial.
Good design = good business. And just like any other business discipline, good design management stems from a systematic, thoughtful and informed approach to design.
For this individual assignment, I chose Dell and I took the role of a design management consultant. I then crafted a strategic plan on how Dell could make a better and more efficient use of design and designers.
Once I identified the Design Management that Dell currently adopts, the strategic plan addressed:
i) how this company can make a (better) strategic use of design, broadly understood in terms of processes, practices, collaborations with design consulting companies etc.;
ii) how design can fit within the company’s existing business model and activities or how the business model needs to be changed accordingly;
iii) how Dell could concretely implement these changes towards a more effective use of design;
iv) how the implementation of the previous changes will help repositioning the company on the market, and what benefits are expected (e.g. in terms of profits, image, reputation, market share, etc.).
Submitted in partial fulfilment of the requirements of the Imperial MBA degree and the Diploma of Imperial College London. I was awarded a Distinction for this Design Management elective.