An in-depth analysis of major I.T. vendor Dell. The profile includes company history, revenue stream, competitors and customers, products and services, SWAT-analysis, current status and predicted continued strategy.
Major Competitors Traditional PC Server Technology Storage Software Consultancy Services
Major Customers 80% of Fortune 1000 companies uses Dell 9 of the top 10 Cloud Computing providers Dell Norway DNB Norges Bank Microsoft Government School system
Strengths and WeaknessesStrengths Broad Portfolio Well Recognized Brand Global Company Adapts Quickly to theMarket CEO, Michael Dell Removes ComplexityWeaknesses Declining PC sales Risky restructure PC imageCore Competency IT Infrastructure
Current StatusSource: Bloomberg; http://www.youtube.com/watch?v=3FLIEUK2j_A
New Product/Service Strategy Remodeling the Company Buying new companies Provide services
Discussion Making the company private is a costly procedure andrequires a lot of company resources, but it gives morefreedom to the company. Do you think it is positive or negative that Dell goesprivate, and why? How will this affect Dell´s future?
Quiz Dell was originally founded under what company name? Packard Bell PCs Limited Inclusive Computers, Inc. What best describes the strategy moving forward forDell? Going private to reduce the size of the company to minimize cost. Expanding the company by buying other companies, and become a moreservice-oriented company. Shut down the PC division due to declining PC sales, and focus on otherproducts. Name 3 major customers
Questions Raymond Hovland: email@example.com Henrik Jacobs: firstname.lastname@example.org
Sources Bloomberg. Youtube.com. 01 15, 2013.http://www.youtube.com/watch?v=3FLIEUK2j_A (accessed 04 25, 2013). Dell, Inc. Dell.com. 01 01, 2013.http://www.dell.com/Learn/us/en/uscorp1/about-dell?c=us&l=en&s=corp&ref=ff41&delphi:gr=true (accessed 04 23, 2013). Jacobs, Michael, interview by Henrik Jacobs. Managing Director; WesternEurope Software, Dell Norway and Dell Denmark (04 19, 2013). Jacobsen, Stian. Hegnar.no. 03 25, 2013.http://www.hegnar.no/bors/article723869.ece (accessed 04 24, 2013). TYNDALL GENE R., GOPAL CHRISTOPHER, PARTSCH WOLFGANG, KAMAUF.Supercharging supply chains. New ways to increase value through globaloperational excellence. LAVOISIER S.A.S., 2013. Forbes. Forbes.com. 03 01, 2013. http://www.forbes.com/profile/michael-dell/ (accessed 04 29, 2013).