Learn how to use personalization techniques and automation technology to nurture your talent pipeline. Rally’s Lori Sylvia will be joined by Lever’s Michael Gallagher, Senior Sales Recruiter, who will share his pro tips for keeping talent pipelines warm and driving engaged candidates to apply. Michael will also show us how he puts lead nurture strategy into practice through a live product demonstration of the Lever Nurture platform. We’ll walk through how he targets qualified candidates and what email templates he uses to successfully recruit every day. We’ll follow with a live Q&A where you can ask Lori and Michael your questions on how to get the most from nurturing to your talent database.

1. Personalization + Automation:
The Secret to Nurturing
Your Talent Pipeline
LIVE DEMO + Q&A
Thursday, Nov. 15
2pm ET // 11am PT

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Today’s Speakers

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Lori Sylvia
Founder and CEO
Rally
Michael Gallagher
Sr. Sales Recruiter
Lever

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About Lever

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About Rally

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Join us Dec. 5
rallyfwd.com

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Personalization + Automation:
The Secret to Nurturing
Your Talent Pipeline

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What You’ll Learn Today
• What are drip campaigns and how they’re used in lead nurture strategy
• Ways to make your automated emails both personal and relevant
• Pro tips for email content and calls to action that drive candidates to apply
• How to set up and track lead nurture campaigns in Lever

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What is
Lead
Nurture?
Marketing tactics that keep your
company top of mind with a
candidate and encourage a
candidate to move to the next
stage in the candidate journey.

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50% more
Sales Ready leads
33% less
Cost
Source: Marketo

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Inbound vs. Outbound Lead Gen
● Knows about your brand
● Is an “informed” candidate wanting to
work for you
● May or may not have the right skillset
● Is ready to move through the hiring
funnel and potentially be hired
● You’ve selected as the right fit
● You know will come in and succeed
● Is an A++++ hire
● May or may not be interested at this time
● Needs marketing to understand your
company and job description
Join Your
Talent Community
Sourced for
Talent Pipeline

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Secret #1 Personalization
Amanda Bell
Director of Recruiting
Lever
Last year, I was a hiring a sales
recruiter. This particular
template had an 88% open
rate and a 66% response rate.”

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Secret #1 Personalization
Amanda Bell
Director of Recruiting
Lever
Last year, I was a hiring a sales
recruiter. This particular
template had an 88% open
rate and a 66% response rate.”

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Secret #2 Automation
• Templates
• Personalization
• Scheduling
• Rules
• Tracking

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Secret #3 Segmentation
14.31% 100.95%
Higher
open
rate
Higher
CTR
Source: Mailchimp, 2017

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Segmentation
• By role or job family
• By location
• By career type / level / stage

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DRIP
CAMPAIGN
Time: Day 0
Email 1: Monthly Newsletter
Call to Action: Click on career advice blog
Time: Day 5
Email 2: Career Tips for [job family]
Call to Action: Click on employee story
Time: Day 8
Email 3: Meet the [job family] Team
Call to Action: Click to view jobs

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Live Demo

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Michael’s Lessons Learned
• You must stay engaged with your talent pipeline even
in the times you aren’t hiring
• Matching personalization with automation will allow
you to hire effectively and at speed
• Having an all-in-one system allows you to not lose
track of your best candidates

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Lori’s Lessons Learned
• Segmentation is key to sending personalized and
relevant emails
• The right content at the right candidate journey stage will
make your communications relevant and valuable
• Sending email from a real person will help build
relationships over time

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Lori Sylvia
Founder and CEO
Rally
Michael Gallagher
Sr. Sales Recruiter
Lever
Q&A

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https://rallyrecruitmentmarketing.com/training/

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Thank You!

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Personalization + Automation:
The Secret to Nurturing
Your Talent Pipeline