This document contains 54 motivational sales quotes from RAIN Group's publications and resources. The quotes provide inspiration and advice on topics like building trust with customers, differentiating yourself from competitors, focusing on customer needs over selling features, and setting and achieving goals. The document encourages readers to download a white paper on developing daily habits to increase sales motivation. It concludes by introducing RAIN Group and their focus on delivering transformational sales training experiences to help organizations enhance their sales strategies, processes, and talent.

1. 54 Sales Quotes
to Motivate
and
Inspire

2. Want to succeed in sales? Need a little extra
motivation? Looking for inspiration and
best practices?
We’ve compiled 54 of our favorite sales quotes from RAIN Group’s
best-selling books, research reports, white papers, and award-
winning blog that will inspire you and your sales team to
reach top performance.

3. “Whatever’s happening
in your sales
conversation, think
buying first,
selling second.”

4. “Organizations that
invest in their sellers,
prioritize their development,
and invest in their skills are
the ones that come out on top.”

5. “Trust is the sum of 3 factors:
competence, integrity, and intimacy.”

7. “Change agents are great at selling
ideas and bringing them to life.”

8. “People buy with
their hearts and
justify with their
heads. Make
sure you
win in
both areas.”

9. “Buyers have to see why a seller
stands out from other options.
You have to differentiate.”

10. “Insight Sellers do not accept
their buyers’ perception of
reality.They redefine it.”

11. “Igniting your proactivity is
making the effort—
actually getting started on the
actions that will get you where
you want to go.”

12. “Great sales coaches give
advice when helpful, allowing
sellers to make the most of
every sales opportunity.”

13. “The first step in defining goals is
determining a seller’s motivation.
Is he motivated extrinsically,
intrinsically, altruistically,
economically, politically?
Find out and you can help
sellers set goals they are
driven to achieve.”

14. “Sales winners
are more successful
at minimizing buyers’
perception of risk.”

15. “Negotiation is about influence and
persuasion. People are influenced
by logic, the rational case for why
to do one thing or another.
But they are also influenced
by their feelings.”

16. “Don’t under value
what you offer. Many
sellers do and start
pricing too low.”

17. “Seller superiority is one
of the most powerful
differentiators that affects
purchase decision.”

18. “Connect, convince,
and collaborate.This is
what sales winners do
better than second-place
finishers.”

19. “Diagnosing needs
isn’t nearly as
important as simply
demonstrating
understanding of
needs.”

20. “Sellers who win connect—connect with people
and connect the dots between needs and solutions.”

21. “Buyers want to talk to sellers, but only
if they bring value to the table.”

22. “When sellers
build personal
connections,
it lays
the foundation
for trust.”

23. “There are two types of resonance:
rational & emotional.
Sellers should keep
both in mind.”

24. “The more buyers see you as a source
of insight, the more they see
how you can help them succeed.”

25. “Ask disruptive questions to push buyers
out of their comfort zones and into the learning zone.”

26. “In a sea of perceived product and service sameness,
sellers themselves are the difference.”

27. “If you want to make work meaningful to you,
you need to choose your New Reality.
A New Reality is the place you’ll be
when things change for the better.”

28. “Collaborate with
and involve
buyers, and
you’ll get
results.”

29. “Buyers will accept
the advice of
sellers only to the extent
they trust them.”

30. “At the heart of
insight selling
is bringing
forward ideas
that make
a difference.”

31. “Buyers have to believe that
sellers can deliver on
their promises.
You have
to substantiate.”

32. “When sellers
think of
themselves as
change agents,
a whole new
world of
possibilities
opens up.”

33. “If sellers are just a part of the status quo
and are not pushing buyers out of their
comfort zones, they’re probably not selling
anywhere near their potential.”

34. “The more trust you build,
the more buyers are open to
gaining insight from you.”

35. “Broad, open-ended sales questions are great for helping you find out
what’s going on in your prospects’ and clients’ worlds.They help you
connect with buyers personally, understand their needs, understand
what’s important to them, and help them create better futures
for themselves.”

36. “As a sales organization, focus first on the
value you deliver to customers and seller
motivation will follow.”

37. “Asking questions alone
won’t win you deals.
You need to
capture attention,
develop interest,
and inspire action.”

38. “It’s during collaboration [between buyers & sellers]
that ideas are born and insights come alive.”

40. “Researching a buyer’s company
and industry is a great way to
show up-front investment
and knowledge of the
buyer’s situation.”

41. “Sellers who are systematic,
make tough decisions about
where to spend their time
and focus, and leverage
their resources will come
out ahead in the
years to come.”

42. “In my experience, only two things set apart those who live by
goals and those who don’t. Salespeople who live by goals:
1. Know where they’re headed
2. Commit to a goals routine.”

44. “The sellers who are most
successful at creating
opportunities focus much
more on the positives:
goals, aspirations, and
possibilities achievable by
the buyer, even if the buyer
doesn’t see it yet.”

45. “You need to
think of your sales and
outreach efforts in three parts:
interest, consideration, and commitment.”

46. “Stay focused, persevere in your efforts, and
drive value for buyers in your sales conversations,
and you’ll see an increase in sales wins.”

47. “Insight Sellers don’t just sell the value of their
products and services, they become the value.”

48. “The companies that invest in sales coaching
and sales management training
reap the rewards.”

49. “Objections help identify areas
where you have not fully
communicated the value.
They provide you with the
opportunity to learn valuable
information about your
buyer’s beliefs.”

50. “To build your pipeline
and reach potential
buyers, it’s essential to
always be expanding
your network.”

51. “When sales managers coach sellers on how to
be most valuable, and help ensure all aspects of
the sales process are thoroughly explored, the
odds of winning go way up.”

52. “Sellers who focus on advice, persuasion, and being
provocative, without considering how much trust
they’ve built first, see their sales efforts crumble.”

54. “Strong client relationships
lead to repeat business,
account growth,
increased referrals,
and greater revenue
and margin for
your business.”

55. “Buyers want to be
surprised and inspired.”

56. “If you want to achieve
your goals, you must
do things differently.
This requires changing
your behaviors, and
often changing bad
habits that derail your
focus, priorities, and,
ultimately, your results.”

57. Want more inspiration?
Click here to download
our white paper,
3 Daily Habits to Increase
Sales Motivation.

58. © RAIN Group 58
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RAIN Group helps organizations:
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