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DeVry University Social Media Case Study
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DeVry University Social Media Case Study

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Students are utilizing social media for various reasons, but most often they are using these sites to find information and make connections. …

Students are utilizing social media for various reasons, but most often they are using these sites to find information and make connections.

Learn how the Social Media team at DeVry tapped into this valuable resource.

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  • 1. Case Study / DeVry UniversityDeVry University – Making lastingconnections that workThe Challenge DeVry University is using social media channels like Facebook & Twitter to facilitate conversationsStudents are utilizing social media for various between students and experts in their field. Theyreasons, but most often they are using these also started using LinkedIn groups to help alumnisites to find information and make connections. connect with professionals in their field of studyThe social media team at DeVry University saw and hosted networking events to help bring thesehow valuable social media could be for their engagements full circle. The Radian6 platform hasinstitution. “We knew that potential students were given the team a way to organize and prioritizeonline looking for additional information about these interactions and track the relationships theyprograms and courses, we also knew that our are building online. It means that the team at DeVrycurrent students were looking for career guidance University can focus on connecting students andand we wanted to find a way to reach out and alumni, and ensure that these relationships are ableengage in these conversations,” says Chase to thrive.Fritchle, Community Manager. The goal for DeVryUniversity was to share information, ideas andmake connections and social media gave them the The Resultsplatform to do all of these things. DeVry University’s social media efforts have allowed the team to engage with students and alumni,The Approach share information and knowledge, and identify key advocates for their mentorship programs. It’s aboutThe social media team at DeVry University began helping their current students, future students, andreaching out to students, engaging in conversations alumni. Social media has given DeVry University theand offering suggestions and solutions. “We power to share and connect; it has bridged gaps andwanted to let students know which resources are given students easy access to all the resources theavailable to them, and help them connect the dots school has to offer. Students have been thrilled toon issues like mentorship and career counseling,” find out that their voices are being heard andexplains Fritchle. DeVry University plans to keep growing their social media efforts.www.radian6.com1 888 6RADIAN (1 888 672-3426) Copyright © 2012 - Radian6

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