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Radian6 Insights Webinar

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Slide deck used by Bryan Jennewein during the May 25, 2011 Webinar.

1 of 17
INSIGHTS
Welcome to Radian6 Insights! ,[object Object]
What power does Insights bring to existing Topic Profiles?
Radian6 Insights can drive YOUR social strategy!
Getting started with Radian6 Insights!
Your live demonstration of Radian6 Insights!,[object Object]
What is Radian6 Insights? ? ? ? A deeper understanding of the WHO, WHAT, WHERE, and WHY
What is Radian6 Insights? ,[object Object]
New types of social media analysis available nowhere else,[object Object]
Demographics (age, gender, location)
Places being discusses
Deeper and different sentiment analysis
Likes and interests
Things people are talking about
Influence… and so much more!,[object Object]
Information appears as options throughout the Radian6 product suite
Analysis Dashboard: Exposes new menus for filtering and exploring social media content

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Radian6 Insights Webinar

  • 2.
  • 3. What power does Insights bring to existing Topic Profiles?
  • 4. Radian6 Insights can drive YOUR social strategy!
  • 5. Getting started with Radian6 Insights!
  • 6.
  • 7. What is Radian6 Insights? ? ? ? A deeper understanding of the WHO, WHAT, WHERE, and WHY
  • 8.
  • 9.
  • 12. Deeper and different sentiment analysis
  • 14. Things people are talking about
  • 15.
  • 16. Information appears as options throughout the Radian6 product suite
  • 17. Analysis Dashboard: Exposes new menus for filtering and exploring social media content
  • 18. After Insights is activated, we leverage the power of Insights partners to perform and provide analysis of the data in your Topic Profiles.
  • 19. Activation of Free Insights and monthly subscriptions to Paid Insights
  • 20.
  • 21. | Radian6 and Your Social Strategy Who’s using Insights: Market Researchers: Receive the same type of information as from a focus group in real-time, on a larger scale, and at a fraction of the cost. Customer Service/Customer Affairs: Develop a deeper understanding of the source or post to help determine action. Influential, right demographic, etc
  • 22. | Radian6 and Your Social Strategy Who’s using Insights: Brand Management/Product Marketing: Understand who talks about your products: their likes, interests etc. Check effectiveness of advertising and products. Uncover new product ideas Public Relations: Understand who’s sharing information, location, what else they’re interested in, influence and more. Track success of releases and news.
  • 23. | Radian6 and Your Social Strategy Who’s using Insights: Risk Management/Investor Relations: Uncover trends and themes and isolate the where and who of sources. Understand investor opinion by type. Human Resources: Understand the profile, interests and likes of groups of potential recruits. Understand perception as an employer by group and location.
  • 24. | Radian6 and Your Social Strategy Who’s Using Insights: Digital Marketing: Track success of social media campaigns and online marketing. Uncover new opportunities for content and conversations. Senior Management: Real time voice of the customer information. Aligns social media KPIs with exisiting corporate KPIs
  • 25.
  • 26. Understand how creative resonates with different groups.
  • 27. Uncover the interests and likes of influencers
  • 28.
  • 29.
  • 30. Just log in at insights.radian6.com and access the “SOUTH BY SOUTHWEST” Topic Profile.
  • 31.
  • 32. | Questions and Discussion