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SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
SXSW Business Case Workshop 2015
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SXSW Business Case Workshop 2015

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How to build a business case.

How to build a business case.

Published in: Business, Marketing
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  • [WSO] – $500 in 24 Hours, Step-by-step guide with clear instructions on how you can generate a cool $500 by tomorrow.
    http://500kperday.blogspot.com/
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  • Great slide, youve given me inspiration on pitching a new idea my company www.wdc.com.ng, hopefully they appprove it and see some ROI
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  • 1. Proprietary & Confidential. © 2014 R/GA All rights reserved. From Great Ideas to ROI How to Build a Business Case
  • 2. 2Proprietary & Confidential. © 2014 R/GA All rights reserved. / Meet your guides for today…
  • 3. / Proprietary & Confidential. © 2014 R/GA All rights reserved. 3/ 01What is a Business Case?
  • 4. 4Proprietary & Confidential. © 2014 R/GA All rights reserved. / What is a business case? When do I need one? Where do I start?
  • 5. 5Proprietary & Confidential. © 2014 R/GA All rights reserved. / What is a Business Case? A decision-making tool used to determine the effects a decision will have on sales or profitability. It typically shows ROI.
  • 6. 6Proprietary & Confidential. © 2014 R/GA All rights reserved. / Why a Business Case? To ensure you have thoroughly thought through ideas To add credibility to any idea To validate an idea (Is it a good idea for the business?) To help decide between good ideas (which will be better from a business perspective) To build consensus with people outside of your main department or function (procurement, finance, clients, etc.) To impress your colleagues by looking a little smarter
  • 7. 7Proprietary & Confidential. © 2014 R/GA All rights reserved. / Where Do I Start? Key Components of a Business Case • Sales • Costs • ROI=(Sales-Costs)/Costs EXAMPLE:
  • 8. 8Proprietary & Confidential. © 2014 R/GA All rights reserved. / The Process: Our Roadmap for Today Map framework to business model & ecosystem Base on core behaviors Identify component-level revenue & cost drivers Model various contribution assumptions by component Run multiple scenarios – including aggressive & conservative cases Evaluate break- even, ROI over 3-5 year horizon Pick best or most likely case Summarize incremental revenue, spend & ROI Summarize nonfinancial benefits Recommend phasing, funding & assumption validation Highlight requirements for success—including client staffing & infrastructure Collect assumption data from clients, primary and secondary research sources Establish Framework Build Model Create Scenarios Synthesize Results Make Recommendation Collect Data CREATE ITERATE FINALIZE
  • 9. / Proprietary & Confidential. © 2014 R/GA All rights reserved. 9/ 02Our Approach
  • 10. Proprietary & Confidential. © 2014 R/GA All rights reserved. 10/ Creating the model
  • 11. 11Proprietary & Confidential. © 2014 R/GA All rights reserved. / Establishing the framework Collecting inputs Building the model
  • 12. Proprietary & Confidential. © 2014 R/GA All rights reserved. 12/ Iterating the model
  • 13. 13Proprietary & Confidential. © 2014 R/GA All rights reserved. / Creating scenarios Determining most likely outcome
  • 14. Proprietary & Confidential. © 2014 R/GA All rights reserved. 14/ Finalizing the model
  • 15. 15Proprietary & Confidential. © 2014 R/GA All rights reserved. / Synthesizing results Making a recommendation
  • 16. Proprietary & Confidential. © 2014 R/GA All rights reserved. 16/ Presenting your case

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