Integrated Marketing Strategies with Mautic
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Ruth Cheesley presented on using integrated marketing strategies with Mautic, an open source marketing automation platform. She discussed using a game at an exhibition to capture leads, test their SEO knowledge, and push the data into Mautic for segmentation and targeted follow up. The goal was to efficiently generate quality leads, understand their interests and knowledge level, and gain insights to improve content and resources.
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Integrated Marketing Strategies with Mautic
- 1. Integrated Marketing Strategies with Mautic 2nd November 2016 Mautic Meetup London
- 2. A bit of background Me, Marketing Automation, Mautic
- 3. Ruth Cheesley | ruth@viryagroup.com | @RCheesley Ruth Cheesley Marketer, data nerd, Open Source evangelist, crazy cat lady! Co-Founder at Virya Group Mautician!
- 4. Project brief Exhibition interaction & lead generation
- 5. Ruth Cheesley | ruth@viryagroup.com | @RCheesley What we want to do
- 6. Ruth Cheesley | ruth@viryagroup.com | @RCheesley Why do we want the leads?
- 7. Ruth Cheesley | ruth@viryagroup.com | @RCheesley Who do we want to attract?
- 8. Ruth Cheesley | ruth@viryagroup.com | @RCheesley What do we need to know?
- 9. Ruth Cheesley | ruth@viryagroup.com | @RCheesley How can we get the information? ● Data capture - can be done easily via a Mautic form ● How do we make it fun and enticing to visitors? ● How do we find their approximate SEO knowledge level?
- 10. Ruth Cheesley | ruth@viryagroup.com | @RCheesley The SEO Game
- 11. Ruth Cheesley | ruth@viryagroup.com | @RCheesley Testing their knowledge
- 12. Ruth Cheesley | ruth@viryagroup.com | @RCheesley Points mean prizes!
- 13. Ruth Cheesley | ruth@viryagroup.com | @RCheesley Pushing data into Mautic
- 14. Ruth Cheesley | ruth@viryagroup.com | @RCheesley A basic workflow
- 15. Ruth Cheesley | ruth@viryagroup.com | @RCheesley Getting creative with the data ● Using the score in the game to segment ● Resource and asset interaction - identify visitors ● Targeted training invitations for topics of interest ● Dynamic content!
- 16. Ruth Cheesley | ruth@viryagroup.com | @RCheesley Expected outcomes? The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F. Drucker
- 17. Ruth Cheesley | ruth@viryagroup.com | @RCheesley What did we learn? ● Gathered leads from exhibition efficiently ● Learned their level of SEO knowledge ● Identified topics of interest ● Ascertain quality of our content ● Evaluate demand for resources ● Populate existing leads with more information
- 18. Any questions? Drop me a line: ruth@viryagroup.com @RCheesley 01473 852130