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Marketing Automation Is Not Scary

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This is the slidedeck used for a great presentation given by Michael Babker (@mbabker) related to the topic of marketing automation and marketing strategies. Use these slides to quickly summarize the talk.

When you're ready for more detail you can check out the Mautic blog where the entire transcript is available:
https://www.mautic.org/blog/marketing-automation-is-not-scary/

Main Points Include:
Understanding Marketing Automation
Examining a Typical Marketing Automation Workflow
Common Marketing Automation Fears
Creating A Basic Workflow

Published in: Marketing

Marketing Automation Is Not Scary

  1. 1. Marketing Automation is not scary
  2. 2. Marketing automation is powerful software and processes which make complex and repetitive tasks easy.
  3. 3. The Unknown
  4. 4. “There is no terror in the bang, only in the anticipation of it.” Alfred Hitchcock
  5. 5. When you say “fear of the unknown”, that is the definition of fear; fear is the unknown, fear is what you do not know, and it's genetically within us so that we feel safe. We feel scared of the woods because we're not familiar with it, and that keeps you safe. M. Night Shyamalan
  6. 6. unqualified leads: leads which are not ready to buy something and are just kicking the tires
  7. 7. tracking pixel: a 1px transparent gif that resides on a different server and tracks every browser that requests this “image”
  8. 8. The Landing Page WELCOME! We’re glad you decided to stop by our page. You won’t believe the special offers we have for you below.
  9. 9. call to action: a specific task you want the user to perform as a result of visiting this page
  10. 10. Create A Form Email Address SUBMIT
  11. 11. Building Lead Lists Franklin Smith Jonathan Planko Karen Richards
  12. 12. Sending Emails Karen Richards Michael’s Web Shop
  13. 13. campaign: a set of actions and decisions based on time and lead interactions
  14. 14. No idea where to start
  15. 15. Start with the basics
  16. 16. Don’t have the skills
  17. 17. Use existing resources
  18. 18. Can’t create a good campaign
  19. 19. Ask questions
 Read discussions Trial-and-error
  20. 20. Alfred Hitchcock “The scariest moment is always just before you start.”
  21. 21. How to Start
  22. 22. Identify a purpose
  23. 23. Create a plan
  24. 24. Build your basic setup
  25. 25. 1. Create your lead fields
  26. 26. 2. Create your lists
  27. 27. 3. Create your forms
  28. 28. 4. Create your emails
  29. 29. “You can, you should, and if you’re brave enough to start, you will.” Stephen King
  30. 30. Mautic + Joomla = Awesomesauce
  31. 31. {mauticform ID}
  32. 32. GROW
  33. 33. “Alright, we did not die today! I’d call that an unqualified success.” Fear
  34. 34. Marketing Automation is not scary

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