Mautic is an open source marketing automation tool. This presentation gives an overview about Mautic's features, functionalities and back-end options.

1. HeyGuys,
It istime for anotherreviewandthistime itis Mautic
Mautic is an opensource marketingautomationtool.Isitfree?YES andNO.
I will be goingthroughthe mainfeaturesandwill doacomparisonat the end.
Dashboard:
Mautic dashboardisminimalistic,meaninglessclutterandeasyaccessto contacts created,contact
map,top lists,visitsandemail sent/openrates.Itdoesprovide datafilteringfunctionalitycanbe filtered
usingdates.

2. Calendar:Well,Idon’tthinkthisshouldbe afeature at all because there are tonsof good online
Calendartoolstokeepyourself organizedandmanage the content.Youcan use thisfeature tocheckon
upcomingtasks/activityschedule.
Contacts:
Thissectionisusedto manage all yourcontacts, the “create new”contact feature isrobustand provides
all the necessaryfeaturestocapture complete leadinformation.
I likedthe wayMautic have distinguishedthe “Core”informationcomprisingname,email etcfromthe
“Social”informationconsistingtwitter/facebookhandle details.
Thishelpstoquickextract the requiredinformationandavoidtoomuchdata inone place.
Segments:

3. It isa fancyname for “Lists”.Segmentsprovide waystoeasilyorganize contacts,leadsetc andcan be
configuredfromarange of fields.
You can create a newsegment(List) andaddfiltersfore.g.Address,city,companyetc.
Components
Componentsiswhere youstore/manage andcreate all the leadgeneratingcontents.Thissectionhas
three parts– Assets,FormsandLandingpages.
Asset:This iswhere youadd newfiles,docs,imagesandanydownloadable/viewable content.Filescan
be categories,publishedatacertaindate/time andcanhave additonal metainformationsuchas
title/description/Alias.
Assetscan become apart of yourdrip campaings,landingpagesandemails,andyoucan easilysee the
metricsassociatedwitheachof them.
Forms:
Similartoany othermarketingautomationtool,Mauticprovidesawayto designcustomforms and use
theminyour email /online marketingcampaigns.The bestpartof thistool is,you can setthe form to
publishorunpublishataset date and time.Now that’sAUTOMATION!

4. Afterformsubmissionyoucanchoose anyof the actionse.g.Downloadan asset,sendemail modify
certainparametersetc.
Landing pages
The page editoritgoodin termsof formattingandstylingoptions,there isanoptiontodesignthe page
viaHTML usingsource code editor,the WYSIWYG editoriscleanandprovides appropriate media
additionbutton.
All pagescan bencategories,providesnode association(if itisatranslationof some otherpage), publish
and un-publishdate/time.

5. Campaigns
Thisis where youcombine all the assets,emails,landingpagesandforms tocreate a fool-proof
marketingcampaign.The campaignbuilderissolidandprovidesfantasticoptionstointegrate different
componentssuchas – forms,lists(segments),downloadassets,provideconditionsetc
Channels:
Thisis where youdesign/create/ manage emailsandperformsocial mediamonitoring. Mauticprovides
twooptionswhile creatinganewemail:
Newtemplate email–Thisis whenyouwantan email tobe sentautomaticallybycampaigns,forms,
triggersetc.theycan editedbutcannotbe send to a list.
NewSegmentemail –thisisusedwhenyouwantto sendthe email manuallytoalist.
Email Editor– the editorfunctionalityissimilartolandingpage editor.
Social Monitoring– Notthe bestfeature butstill useful incase youquicklychecktwittermentionsand
hashtags.
Mpowertools:

6. Thisis a cool feature to grab attentionof yourvisitors/leads.mpowertoolsprovidesniftyfeaturesto
collectdata,displayanotice or emphasize aparticularlinktogetvisitorsattentionandincrease click
throughrate.
There are multiplewaysbywhichyoucan arrange thisinformation –Bar, Modal window,Notificationor
Full Page.Youcan evencustomize the colors,andmodifyitscontents.
Points:
Mautic has not reallyautomatedthe processof providing score toleadbasedontheirinteractionwith
the contentthat youhave created.Mautic givesyouthe powerto assignpointstoactionstakenbya
user.I honestlythinkthatMauticcan automate thisprocessand preconfigure the scoringsystem.
Reports
Analyticsandreportsare the backbone of anymarketingautomationsystemandIcan say thatMautic
has done a decentjobindevelopingastrongreportingsystem.
You can eitheruse the pre-definedreporttemplatesorcreate yourown.

7. Conclusion:
For an opensource tool,Mautic isa verywell designedandrobustmarketingautomationtool.Ihighly
recommendusingthistool tolearnmore aboutactionsand triggers,leadcapturing“mpower”features
and the wayMautic integratesassetswithemailsandlandingpages.
You can downloadorsignup for FREE versionhere:
What isnext?
Please addyourfeedback/suggestionsorif youhave any questionusingthe commentbox below.