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Basic SEO Code (for Students)
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Basic SEO Code (for Students)

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These slides were created for the course: ...

These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University

For more on the course see:
http://profkushinsocial.wordpress.com

For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter

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Basic SEO Code (for Students) Basic SEO Code (for Students) Presentation Transcript

  • Social Media CourseDr. Matthew J. Kushin
    Assistant Professor
    Department of Communication
    Utah Valley University
    profkushin.wordpress.com
    mkushin@uvu.edu
    @mjkushin
  • Basic SEO code
    Dr. Matthew J. Kushin
    Course: profkushinsocial.wordpress.com
  • More SEO and Streamlining
    Link Context
    Basic Code
    Titles, Description & keywords
  • Links & Page Ranking
    Links help page ranking
    Links should always have context
    Use keywords when writing links
    Bad:
  • Link
    Better
  • Metadata
    In page source code, can add key content that helps SEO or helps people find you
    3 focal areas
    Title
    Description
    Keywords
  • A note
    Description and keywords
    USED to help with SEO
    They don’t anymore
    because they were too easy to manipulate, Google adapted.
    Still help with
    Helping people know what your site is about
  • Editing Metadata
    Pointers
    Metadata should be written with careful consideration of keywords
  • Editing Metadata
    Requires ability to edit source code
    Self-created website
    Website contractor
    Some self-publishing tools
    Posterous, Tumblr
    Can’t do with Wordpress
  • How to
    Edit code
    Generally, find the text <title>
    Enter code (replacing original title if you are changing the title)
    So
    <title>Old not good title</title>
    Is replaced with:
    <title>#Utalk: Utah's Social Media Twitter chat</title><meta name="description" content="Join Utah's social media conversation Thursdays 6-7pm on Twitter. Follow @utalkmod or search hashtag #UTalk"/> <meta name="keywords" content= "Utah, Utah social media, Twitter, social media, Twitter chat, Tweetchat, Twitterchat, UTalk" />
  • Metadata: Titles
    Sometimes the article title.
    May also be title of main website / company etc
    Code example:
     <title>#Utalk: Utah's Social Media Twitter chat</title>
    Google:
  • Metadata: Description
    Description of website reader sees & helps google know what you’re about.
     Code example:
    <meta name="description" content=“Utah’s Social Media Twitter Chat Thursdays 6pm. Search Twitter for hashtag #Utalk."/>
    Google:  
  • Metadata: Description
    Keywords
    10-20
    Plug in those identified keywords from your research
    Code:
    <meta name="keywords" content= "Utah, Utah social media, Twitter, social media, Twitter chat, Tweetchat, Twitterchat, UTalk" />
    Google: You don’t see these in search results. But Google does.
  • Before & After
    Before
    After
  • After a little more tinkering:
    (I wasn’t happy w/ what the new 1 – so I went w/ a blend of old and new)
  • Some tips for each of these can be found on googles:
    http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf