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Social Media CourseDr. Matthew J. Kushin<br />Assistant Professor<br />Department of Communication<br />Utah Valley Univer...
Basic SEO code<br />Dr. Matthew J. Kushin<br />Course: profkushinsocial.wordpress.com<br />
More SEO and Streamlining<br />Link Context<br />Basic Code<br />Titles, Description & keywords<br />
Links & Page Ranking<br />Links help page ranking<br />Links should always have context<br />Use keywords when writing lin...
Link<br />Better<br />
Metadata<br />In page source code, can add key content that helps SEO or helps people find you<br />3 focal areas<br />Tit...
A note<br />Description and keywords <br />USED to help with SEO<br />They don’t anymore<br />because they were too easy t...
Editing Metadata<br />Pointers<br />Metadata should be written with careful consideration of keywords<br />
Editing Metadata<br />Requires ability to edit source code<br />Self-created website<br />Website contractor<br />Some sel...
How to<br />Edit code<br />Generally, find the text <title><br />Enter code (replacing original title if you are changing ...
Metadata: Titles<br />Sometimes the article title. <br />May also be title of main website / company etc<br />Code example...
Metadata: Description<br />Description of website reader sees & helps google know what you’re about.<br /> Code example:<b...
Metadata: Description<br />Keywords<br />10-20<br />Plug in those identified keywords from your research<br />Code:<br /><...
Before & After<br />Before<br />After<br />
After a little more tinkering:<br />(I wasn’t happy w/ what the new 1 – so I went w/ a blend of old and new)<br />
Some tips for each of these can be found on googles:<br />http://static.googleusercontent.com/external_content/untrusted_d...
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Basic SEO Code (for Students)

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These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University

For more on the course see:
http://profkushinsocial.wordpress.com

For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter

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Transcript of "Basic SEO Code (for Students)"

  1. 1. Social Media CourseDr. Matthew J. Kushin<br />Assistant Professor<br />Department of Communication<br />Utah Valley University<br />profkushin.wordpress.com<br />mkushin@uvu.edu<br />@mjkushin<br />
  2. 2. Basic SEO code<br />Dr. Matthew J. Kushin<br />Course: profkushinsocial.wordpress.com<br />
  3. 3. More SEO and Streamlining<br />Link Context<br />Basic Code<br />Titles, Description & keywords<br />
  4. 4. Links & Page Ranking<br />Links help page ranking<br />Links should always have context<br />Use keywords when writing links<br />Bad:<br />
  5. 5. Link<br />Better<br />
  6. 6. Metadata<br />In page source code, can add key content that helps SEO or helps people find you<br />3 focal areas<br />Title<br />Description<br />Keywords<br />
  7. 7. A note<br />Description and keywords <br />USED to help with SEO<br />They don’t anymore<br />because they were too easy to manipulate, Google adapted.<br />Still help with<br />Helping people know what your site is about<br />
  8. 8. Editing Metadata<br />Pointers<br />Metadata should be written with careful consideration of keywords<br />
  9. 9. Editing Metadata<br />Requires ability to edit source code<br />Self-created website<br />Website contractor<br />Some self-publishing tools<br />Posterous, Tumblr<br />Can’t do with Wordpress<br />
  10. 10. How to<br />Edit code<br />Generally, find the text <title><br />Enter code (replacing original title if you are changing the title)<br />So <br /><title>Old not good title</title><br />Is replaced with:<br /><title>#Utalk: Utah's Social Media Twitter chat</title><meta name="description" content="Join Utah's social media conversation Thursdays 6-7pm on Twitter. Follow @utalkmod or search hashtag #UTalk"/> <meta name="keywords" content= "Utah, Utah social media, Twitter, social media, Twitter chat, Tweetchat, Twitterchat, UTalk" /><br />
  11. 11. Metadata: Titles<br />Sometimes the article title. <br />May also be title of main website / company etc<br />Code example:<br /> <title>#Utalk: Utah's Social Media Twitter chat</title><br />Google:<br />
  12. 12. Metadata: Description<br />Description of website reader sees & helps google know what you’re about.<br /> Code example:<br /><meta name="description" content=“Utah’s Social Media Twitter Chat Thursdays 6pm. Search Twitter for hashtag #Utalk."/><br />Google:  <br />
  13. 13. Metadata: Description<br />Keywords<br />10-20<br />Plug in those identified keywords from your research<br />Code:<br /><meta name="keywords" content= "Utah, Utah social media, Twitter, social media, Twitter chat, Tweetchat, Twitterchat, UTalk" /><br />Google: You don’t see these in search results. But Google does.<br />
  14. 14. Before & After<br />Before<br />After<br />
  15. 15. After a little more tinkering:<br />(I wasn’t happy w/ what the new 1 – so I went w/ a blend of old and new)<br />
  16. 16. Some tips for each of these can be found on googles:<br />http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf<br />

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