This document provides information about optimizing a website for search engine results through search engine optimization (SEO). It discusses using metadata like titles, descriptions, and keywords to help search engines and users understand what a website is about. While descriptions and keywords no longer directly impact search engine rankings, they can still help users understand the content. The document provides examples of code for adding metadata and recommends including 10-20 keywords that were identified through keyword research. Editing metadata requires making changes in the website code, which can be done through website builders, content management systems, or directly editing HTML code.

1. Social Media CourseDr. Matthew J. Kushin Assistant Professor Department of Communication Utah Valley University profkushin.wordpress.com mkushin@uvu.edu @mjkushin

2. Basic SEO code Dr. Matthew J. Kushin Course: profkushinsocial.wordpress.com

3. More SEO and Streamlining Link Context Basic Code Titles, Description & keywords

4. Links & Page Ranking Links help page ranking Links should always have context Use keywords when writing links Bad:

5. Link Better

6. Metadata In page source code, can add key content that helps SEO or helps people find you 3 focal areas Title Description Keywords

7. A note Description and keywords USED to help with SEO They don’t anymore because they were too easy to manipulate, Google adapted. Still help with Helping people know what your site is about

8. Editing Metadata Pointers Metadata should be written with careful consideration of keywords

9. Editing Metadata Requires ability to edit source code Self-created website Website contractor Some self-publishing tools Posterous, Tumblr Can’t do with Wordpress

10. How to Edit code Generally, find the text <title> Enter code (replacing original title if you are changing the title) So <title>Old not good title</title> Is replaced with: <title>#Utalk: Utah's Social Media Twitter chat</title><meta name="description" content="Join Utah's social media conversation Thursdays 6-7pm on Twitter. Follow @utalkmod or search hashtag #UTalk"/> <meta name="keywords" content= "Utah, Utah social media, Twitter, social media, Twitter chat, Tweetchat, Twitterchat, UTalk" />

11. Metadata: Titles Sometimes the article title. May also be title of main website / company etc Code example: <title>#Utalk: Utah's Social Media Twitter chat</title> Google:

12. Metadata: Description Description of website reader sees & helps google know what you’re about. Code example: <meta name="description" content=“Utah’s Social Media Twitter Chat Thursdays 6pm. Search Twitter for hashtag #Utalk."/> Google:

13. Metadata: Description Keywords 10-20 Plug in those identified keywords from your research Code: <meta name="keywords" content= "Utah, Utah social media, Twitter, social media, Twitter chat, Tweetchat, Twitterchat, UTalk" /> Google: You don’t see these in search results. But Google does.

14. Before & After Before After

15. After a little more tinkering: (I wasn’t happy w/ what the new 1 – so I went w/ a blend of old and new)

16. Some tips for each of these can be found on googles: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf