Possibilities of Pinterest

Possibilities of PinterestPositively Practical Pinning for Pros Find this Presentation: http://portent.co/webinarpinBy: DOUG ANTKOWIAK PORTENT, INC. Lead Social Media Strategist An Internet Marketing Company @SocialDoug @Portent

Use #PortentUSend any questions to @Portent

Quick Pinterest Intro

Pinterest = Virtual Pinboard Pin & organize online images

Add a Pin/Upload PinImage/video Image/video Collection of on internet on your images/videos computer Two ways to add a pin

Pinning Stuff I want to pin that! Awesome article from @WaitWait http://portent.co/PZAPsK

We Love Pins that Link to Content Pins create referral traffic sources

We Heart Pins that Link to Content ClickPicture Anyone who clicks this picture will now go to the article

Pinterest Boards Use boards to categorize pins by theme

Everyone had a first day on Pinterest

Mid 2010 Totally Don’t look gonna stupid pin this Squirrel! Neck deep in picture taking and wedding planning

Found a new site to bite onSometimes I can read Pluto’s mind

May the Force Be With Chew Pluto wanted to show me his new toys

What was I missing?

Audience 20 million unique visitors Stats from Compete.com

Referral Traffic Stats from http://portent.co/PKhNqd

Monetization Stats from http://portent.co/Q2c3Z4

Zappos Knows What’s Up Info from http://portent.co/Q2d1EF & http://pinpointing.apps.zappos.com/

Who’s doing Pinterest right?

Top 8 Pinners (ranked by followers) Stats from Repinly.com as of 8/20/2012

Top 8 Pinners (ranked by followers) Mother of Pinterest Founder Graphic Designer Graphic Designer Secret Squirrel Graphic Designer Social Media Graphic Designer Fabric Designer Stats from Repinly.com

Top 8 Pinners (ranked by followers) Mother of Pinterest Founder Graphic Designer 18,981 Pins 4,202 Pins Graphic Designer Secret Squirrel 4,699 Pins 3,416 Pins Graphic Designer Social Media 14,949 Pins 2,901 Pins Graphic Designer Fabric Designer 5,418 Pins 2,529 Pins Stats from Repinly.com

What It Takes Stats from http://portent.co/TvQ8b3

What can we learn?

AlwaysBePinningThe AIDA model might also help

10 – 5 – 10 RuleCheck out portent.co/socnar

Start Pinning 10 minutes: Morning 5 minutes: Every 90 min 10 minutes: Evening Nobody said this was going to be easy

Pin It Button Drag intoBookmarks Pinterest.com/About/Goodies

ClickPinterest.com/About/Goodies

Create Tons of Content Add your own happy clouds

That’s What We Did @Bryden13’s article http://portent.co/IbCYMe

Stay Within a Theme Pinterest.com/katespadeny/decorate-colorfully/

Describe Your Pictures Dan Zarrella’s got tons of awesome stats like this: http://portent.co/HxOYev

Raising Your Pinterest Potential

Optimize Your Profile

Optimize Your Boards

Optimize Pins Edit & optimize pins you’ve already created

Optimize Pins Add Hashtags and profile tags to descriptions when needed

Add a Price Add a price in the description & it will display on your pin

Like/Comment/Repin

Like/Comment/Repin Stats from http://portent.co/TvQ8b3

#Hashtag Detour

Pinterest Hashtags = Twitter Hashtags

Pinterest Hashtags Click

Pinterest Hashtags

Pinterest Hashtags Help Categorize

Only Use Fresh Pins w/ Hashtags Repinned with Added Hashtag http://portent.co/Tr19KS /

Only Use Fresh Pins w/ Hashtags My Repin Won’t Show Up Here Intelligentdesignsmedia.com/2010/02/14/using-hashtags-on-pinterest/

On Site Optimizations

Optimize Your Site Pinterest.com/About/Goodies

Remind People to Pin Pinterest.com/About/Goodies

Analyze Your Pinning

Google Analytics Social - Sources Start with Google Analytics to find referral traffic

Pinerly Pinerly.com only works when you upload all pins with their tool

PinAlerts PinAlerts.com will alert you when someone pins from your site

PinGraphy PinGraphy.com allows you to create pin queue & schedule updates

PicMonkey PicMonkey.com is a super amazing meme generator

Get Popular on Pinterest

Time is Important Great Scott! I forgot to pin this morning Pin during Mornings & Non- working hours

Pin Once Per Hour The pinning rampage ends now Pinterest limits ONE piece of content on category pages every one to three hours Source http://portent.co/GDgOlM

Don’t Use Imgur Pinterest just wants to be different from Reddit Source http://portent.co/GDgOlM

The Possibilities of Pinterst

Polyvore It Up 30 seconds in Polyvore Polyvore.com

Instructographics Search “instructographics” in Pinterest

Instructographics Stats at http://portent.co/HxOYev

Popular Topics Stats at http://portent.co/HxOYev

Contests Rafflecopter.com

Contests Pick winners with Random.org Rafflecopter.com

Peugeot’s Panama Puzzle http://portent.co/Tr1WeI

Thank You Find this Presentation: http://portent.co/webinarpinBy: DOUG ANTKOWIAK PORTENT, INC. Lead Social Media Strategist An Internet Marketing Company @SocialDoug @Portent Send any questions to @Portent with #PortentU/

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http://ticsyformacion.com	267
http://feeds.feedburner.com	84
http://pinterest.com	43
http://www-ig-opensocial.googleusercontent.com	41
http://www.socialbrandingco.com	21
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http://feeds2.feedburner.com	11
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http://omahanebusinessdirectory.com	4
http://affaholic.com	3
https://si0.twimg.com	2
http://socialbrandingco.com	2
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http://clipboard.com	1
http://socialmediasuperstars.collected.info	1
https://twitter.com	1

Possibilities of Pinterest

by Portent, Inc. on Aug 28, 2012

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