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4 GA Goals Everyone Needs to Track

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A 101 level walkthrough of the basic goals everyone needs to track in Google Analytics, by Portent's Timothy Gillman

Published in: Data & Analytics
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4 GA Goals Everyone Needs to Track

  1. 1. Portent, Inc. 4 GA Goals That Everyone Needs November 20, 2014
  2. 2. @TimGillmanDrums?
  3. 3. portent.co/4-GA-Goals?
  4. 4. What We’ll Cover? What goals are Why they’re important Goals you should have How to set them up
  5. 5.
  6. 6. I have a website!?
  7. 7. What does my website do??
  8. 8. Revenue ?
  9. 9. Revenue Leads ?
  10. 10. Revenue Leads ?
  11. 11. What does my website do??
  12. 12. Micro Micro Micro MACRO
  13. 13. Okay Tim, goals are cool.
  14. 14. What else can goals do??
  15. 15. Goals help set a clear bar for success?
  16. 16. Goals help identify quality traffic?
  17. 17. Goals can confirm seasonality or other trends
  18. 18. Setup Verify Save Annotate
  19. 19. Goal 1 – Newsletter Signups?
  20. 20. /subscribe/Registration.asp ? /subscribe/ConfirmSignEmail.asp ?
  21. 21. http://www.portent.com/newsletter-signup/
  22. 22. http://www.portent.com/newsletter-signup/
  23. 23. /newsletter-signup/13ABP91RCGQ2
  24. 24. /newsletter-signup/13ABP91RCGQ2
  25. 25. /newsletter-signup/13ABP91RCGQ2
  26. 26. /services/strategy? /services/strategy?
  27. 27. Goal 2 – Resource Downloads?
  28. 28. Remember to Annotate!
  29. 29. Goal 3 – Social Media Follows?
  30. 30. Remember to Annotate!
  31. 31. Macro 1 – Lead Generation?
  32. 32. Macro 2 – Transactions & Revenue?
  33. 33. Step 1 - Have your developer add code?
  34. 34. Step 2 – Click a button
  35. 35. Setup Verify Save Annotate
  36. 36. High Visit Duration High Pages Per Session Comments on Blogs New User Registrations
  37. 37. YOU. Thank Portent, Inc. 506 2nd Ave. Suite 1700 Seattle. WA 98104-2354 | Tel: 206.575.3740 Timothy Gillman tgillman@portent.com @TimGillmanDrums

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