Short keynote of motion design agency 87seconds: why using video in your corporate and marketing communications strategy.

1. ONLINE VIDEO
IN CORPORATE COMMUNICATIONs

2. use cases
Education and training
Rebranding
Safety video
CSR campaign
Change management
HR policy
Internal communications
Company Presentation
Product Explanation
Data visualisation
Tutorial
Event Communication
Market Studies
External communications

3. Advantages
BE convincing
Engage
Clients who watch a
product video are
85% more likely to
end up buying the
product.
(Cisco)
BE DYNAMIC
Socialize
By 2017, video will
account for 69% of
all consumer internet
traffic.
(Cisco)
BE engaging
(Cisco)
Innovate
More and more
mobile traffic.
Certainly video.
BE UNDERSTOOD
Storytelling
Comprehension is
multiplied by 2 times
by visuals.
(WebConference)

4. EVOLUTION OF MOBILE
18
9
0
2013 2014 2015 2016 2017 2018
Mobile File Sharing (2.9%)Exabytes per Month
Mobile M2M (5.7%)
Mobile Audio (10.6%)
Mobile Web/Data (11.7%)
Mobile Video (69.1%)

5. magnetism of the play button

6. Production process
Briefing0
Storyboard
Voice Over
2
script1
Animation3
Feedback loop
Feedback loop
Feedback loop

7. Online platform
complete online
briefing
direct contact
with designer Save time & money
Comment directly
on the visuals

8. our clients

9. pricing
Real
Footage
Video length
Animation type
Voice over
Service &
Consulting
Feedback
Starter
1790 €
Motion
Design
47 seconds
Basic
Optional
x
+
Standard
3490€
1 language
Detailed
87 seconds
Kick off meeting
++
Palme d’Or
6290€
1 language
Extra detailed
87 seconds
Full fledged
+++

10. Thibaut
Founder
Philip
Country Manager
Belgium
Violaine
Country Manager
France
Loïc
Account
Manager
Dimitri
Account
Manager
Elliot
Account
Manager
Alexandre
Motion Designer
HR
Alex
Motion Designer
Quentin
Creative Director
Thomas
Motion Designer
Simon
Motion Designer
Team
Chiara
Copywriter