How Harnessing Big Data Can Drive Marketing Success
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How Harnessing Big Data Can Drive Marketing Success by Blueseed Digital
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How Harnessing Big Data Can Drive Marketing Success
- 2. WHY DATA TRY TO MAXIMIZE VALUE OF EVERY $ SPENT ON DIGITAL ADS
- 3. OUR MISSION
- 4. “90 percent of the data in the world today has been created in the last two years alone” Human’s create bytes of data daily 2,500,000,000,000,000,000 THE HYPE *IBM – 10 key marketing trends for 2017 - https://www-01.ibm.com/common/ssi/cgi-bin/ssialias?htmlfid=WRL12345USEN
- 5. Collection Comprehension Management Action DATA CHALLENGES What to collect? how to collect it? how to store it so it can be used effectively? Giving meaning to data collected – 80% is unstructured. What happened, what does it mean? Organize data and create business applications. Apply in real time. Measure and respond. Rigel DMP Processes 1bn hits, 19m urls, 186k demographic profiles monthly
- 6. AWARE INTERESTED CONSIDER ACT See the Advertisement – 1 MILLION IMPRESSIONS View Complete 30sec TVC – 500K COMPLETED VIEWS Click the ad or head to store – 50,000 CLICKS Purchase The Product – 1,000 CUSTOMERS TRADITIONAL FUNNEL APPROACH
- 7. INTERESTED CONSIDERACT AWARE CHANGING THE FUNNEL INTO A DATA DRIVEN WHEEL AWARE INTERESTED CONSIDER ACT INTO
- 8. Demographic Targeting (Gender & Age Group) Contextual Topic Targeting (58 IAB Standard Topics, Any URL) Always on Planning, Campaign Analytics and Optimization Campaign audience ID storing, retargeting and look-alike. AUDIENCES ANALYTICS MANAGEMENT DATA DRIVEN SERVICES
- 9. INTERESTED CONSIDERATIONACTION AWARENESS 1 - Rigel Audiences Target based on demographic or url context (user interest) DATA DRIVEN WHEEL
- 10. RIGEL TOPIC TARGETING DRIVES ENGAGEMENT 1.94 X HIGHER Format - Masthead 39% 74% Run of Sites Family & Parenting View Completion Rate BEFORE RIGEL AFTER RIGEL Website Category Entertainment & Women’s Interest 1.94 X INCREASE
- 11. INTERESTED CONSIDERATIONACTION AWARENESS 1 - Rigel Audiences Target based on demographic or url context (user interest) 2 - Rigel Analytics Measure response and optimize campaign to increase effectiveness. INCREASED VCR BY 194% USING RIGEL AUDIENCES TOPIC TARGETING DATA DRIVEN WHEEL
- 12. RIGEL ANALYTICS CAN DRIVE UP TO 15+% HIGHER PERFORMANCE DURING CAMPAIGN Format - Preroll Website www.pose.com.vn Women’s Interest CATEGORY VCR Cellphones 54.69% International-news 53.05% Food-drink 51.16% National-news 50.00% Movies 49.60% Fashion 49.14% Celebrity-fan-gossip 48.82% Marriage 48.73% Education 47.66% Music 47.25% Television 46.54% Dating 45.38% Home & garden 43.24% Travel 41.87% Exercise 39.31% Beauty 39.04% Video-computer-games 37.87% VCR 46.71% Rigel target highest VCR url topics to increase performance
- 13. INTERESTED CONSIDERATIONACTION AWARENESS 3 - Rigel DMP Store campaign users to retarget or create look-a-like audience for next or ongoing campaign 1 - Rigel Audiences Target based on demographic or url context (user interest) 2 - Rigel Analytics Measure response and optimize campaign to increase effectiveness. INCREASED VCR BY XX% USING RIGEL AUDIENCES TOPIC TARGETING RIGEL + DECISION LAB IN TARGET DATABASE OF ALL CAMPAIGNS DATA DRIVEN WHEEL
- 14. • Avoid damaging topics, create custom exclusion rules, etc. Brand Safety • Fine tune marketing message based on the interests, demographics, location, devices used by your brand audiences. Get to Know Your Customer BONUS
- 15. THANKYOU CONTACT OUR TEAM TODAY TO REPLACE YOUR MARKETING FUNNEL WITH A SUPERCHARGED DATA DRIVEN DIGITAL ADVERTISING WHEEL