Unified communications 101 by Cisco


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A look at what Unified Communications means to different people and organizations and how many can use UC in their daily communications and how UC will become more and more prevalent in our professional and personal lives. Discuss the myths that are limiting companies from fully embracing UC as a business communication strategy and understand the real issues that need to be addressed.

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  • Microgestures, little movements around the eyes that truly communicate..that’s why high def is so important ½ of human cortex dedicated to video…nature tells us how important video is.
  • Video faces many pain points today. For the End-user, the experience with early video technologies: Video conferencing, webcams, etc. has been a dissapointment Today’s solutions are silo’d-requiring the end-user to stitch them together, resulting in fragile solutions that are ineffective. On the technology side, the diversity of cameras and endpoints (not just 3 displays, but an ever increasing number of displays: mobile, signage, PC, TV, HDTV), formats (MPEG2, MPEG4, H264, etc.) The nature of video traffic is very demanding in bandwidth for extended periods of time: hours, in the case of TelePresence, 24x7 in the case of digital signage and video cameras Unlike voice, the web, or any applications that came before, Video can easily consume hundreds of times more bandwidth and storage.
  • In each era, a basic technology platform (LAN, Internet) has enabled new capabilities The platform of the prior era had to evolve to a new one based on meeting increasing requirements (e.g. stand-alone LANs became connected to become Internets). Already today, the current technology platform (the Internet) is buckling under the strain: Cisco IT has added 435% more capacity to our backbone in 18 months and we still face shortages P2P traffic is already between 40-60% of total Internet traffic and it’s not even Interactive yet There is a lack of traffic management and the ability to allocate prioritized bandwidth to protect the user experience Because the traffic is exploding, and because it’s increasingly about interactive (and very high bandwidth) traffic, the Internet itself has to evolve Unlike what happened with voice—where people could just over-allocate bandwidth (Voice is a very skinny app) We need to extend the Internet: medianet (Smile)! AND STOP-DON’T EXPLAIN ANYTHING MORE
  • Sales & Marketing –Digital Signage in Admirals clubs. Gerard Arpey like to communcate with his best customers. Point of sale for PX, Pier1, JC Penny. Corp communcations :. You can be much more interactive. How about explaining how to position the new summer fashions being displayed…or how to arrange display windows. Video messaging in the airline industry. Only video allows the leaders to communicate fully and with emotional content. The outsourcers have project teams all over the world. I can’t think of a more effective way to communicate with them. Training : high turnover in retail. Now train their new employees using video tapes or DVDs. You can be much more interactive. How about explaining how to position the new summer fashions being displayed…or how to arrange display windows…or new repair processes for a textron helicopter Information Sharing : Southwest Airlines put monitors in their maintenance bays to show real time what maintenance needs to be done on which planes. Manufacturing facilities track production metrics on big shop floor displays. You are now in that business.
  • 65 units deployed including the CTS500s in executive offices that we've just installed 66.9% (!) utilization in March $77M in travel savings to date -- about $40M in annual savings They're over 1,000 meetings/month They estimate that every $1 spent on TelePresence yields a $5 return (according to the attached presentation their CIO delivered to P&G's Board of Directors this week) The ROI period is approximately three months.  Based on the number of trips per employee, Cisco reduced air travel by 31% between FY06 and FY08, in line with the broad adoption of TelePresence, WebEx, and Unified Communications, and leading to the following benefits in FY08: 162,000 fewer trips than if FY06 trip level per employee had been maintained $226 million/year savings in operating expenses (air, hotel, car, meals, etc.) $61 million/year in time savings (recapturing 4 hours / trip in lost productivity) $287 million/year in total benefits With FY08 costs for TelePresence, WebEx, and UC of $75 million (external basis)*, the net benefit of travel avoidance is estimated at $212 million/year in FY08 From estimates based on employee surveys, TelePresence accounted for 58% of the trip reduction in FY08. We believe that much of the remaining trip reduction (42% in FY08) is attributable to WebEx and Unified Communications. Thus, of the observed 31% reduction in trips per employee between FY06 and FY08, TelePresence accounted for 18% and WebEx and UC accounted for 13% During this same FY06-FY08 period, air miles flown per employee decreased by 23%. This is less than the drop in trips per employee due to an increase in average trip length. Cisco’s travel reduction accelerated throughout FY08, reaching a 40% reduction in trips per employee in Q4 compared with Q4 FY06.
  • No visibility into customer flow into the store Employee staffing levels not matched to peak times Customers not helped leads to lost sales Long wait by check out lines Video Surveillance Analytics Congestion at checkout Customers not being helped Automatic alerts to staff Decision support dashboard to track service levels & manage staffing 3 week ROI $23M increase in revenue (year 1) for $1.4M invested Improved customer satisfaction Able to further personalize services (time of day digital signage)
  • This is my favorite. A company called tru-media in israel puts a camera (usually hidden) somewhere near the screen. Within a 7 meter radius, they can could the # of people…count the number of people looking at the sign…can get demographic info, age, ethnicity, gender….here is the best part…when the system counts say 60% of the crowd being women, it triggers our digital media player to playa L’Oreal add. Through the use of cameras mounted along with the digital sign, advertising can be targeted based on specific audience demographics This software integration with the DMS system allows our customers to deliver the right content at the right time to the right audience. Advanced software applications can analyze facial and other video data to allow our solution to use demographic data to drive precise content based on pre-defined genres.
  • © 2009, Cisco Systems, Inc. All rights reserved. Presentation_ID.scr
  • Unified communications 101 by Cisco

    1. 1. Video Changes Everything! Jeff Day, Video Team Lead East Coast
    2. 2. Recognizing the storm -- Video is about Collaboration!
    3. 3. The typical employee watches 4.6 hours of “enterprise video” each month Source: IDC, 2009
    4. 4. Video Trends
    5. 5. 20 hours of fresh content uploaded every minute!
    6. 6. 1 hour streaming video at standard resolution = 1Gb 1 hour streaming video at high def resolution = 5Gb+
    7. 7. Video on the rise Organizations expect their networked video loads to increase over 150% over the next two years Source: Business Video Study 2008
    8. 8. Why Video? 1 Kandola, Pearn “ The Psychology of Effective Business Communications in Geographically Dispersed Teams”, Cisco Systems, September 2006 2 Vision Group Research, FMRIB, University of Oxford, UK
    9. 9. Scaling video is still challenging <ul><li>n-display problem </li></ul><ul><li>Too many formats </li></ul><ul><li>Delivering new experiences </li></ul><ul><li>Hard to find and share video </li></ul><ul><li>Video is real-time, interactive and bursty </li></ul><ul><li>Increased customer expectations </li></ul><ul><li>Video storage </li></ul><ul><li>Bandwidth </li></ul><ul><li>Fragmented solutions </li></ul><ul><li>Hard to use </li></ul><ul><li>User is control-plane </li></ul>Complexity Interactivity Capacity Experience
    10. 10. The Next Big Network Evolution LANs Digital Automation Connectivity Internet Web 1.0 Transactions Personalization Web 2.0 Collaboration ??? Participation 1985–1995 1995–2005 2005+ © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public FAC_September 2008_Video Technology Platform Technology Shift Business Value Experience Medianet Visual Networking
    11. 11. Any Media, Anywhere, Any Device © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public FAC_September 2008_Video TelePresence Digital Media Manager Physical Security
    12. 12. Business Video Systems Architectural Advantage Medianet Cisco Telepresence Life-Like, In-Person Video Collaboration Unified Communications Video Calling, WebEx and Interoperability Digital Media Streaming Video Broadcast to Desktop PCs Digital Media System Digital Signage Enterprise TV Video Surveillance IP-Based Video Surveillance © 2008 Cisco Systems, Inc. All rights reserved. Cisco Public FAC_September 2008_Video
    13. 13. Selling Business Video
    14. 14. #1: Marketing to a Line of Business <ul><li>Promote, cross-sell/up-sell </li></ul><ul><li>Marketing videos that grab viewer attention </li></ul><ul><li>Compelling product and service information </li></ul><ul><li>Provide a human face on content </li></ul><ul><li>Reduce perceived wait time </li></ul><ul><li>Direct line of communications to employees or customers </li></ul><ul><li>Global corporate messaging consistency </li></ul><ul><li>Immediate executive communications </li></ul><ul><li>Live broadcast of company events </li></ul><ul><li>Instant communications for rapid response </li></ul><ul><li>Directional signage (way-finding) </li></ul><ul><li>Informational videos available on-demand </li></ul><ul><li>Breaking news relevant to employees/ Emergency communications </li></ul><ul><li>Cost-efficient training to remote employees </li></ul><ul><li>Information consistency across channels </li></ul><ul><li>Power of video—users retain more information </li></ul><ul><li>Increased ability to absorb information in searchable segments </li></ul>Sales and Marketing Corporate Communications Information Sharing Training
    15. 15. #2: Pick a Specific Video Capability Intercompany CTS CTS Sign Solution Expert on Demand CTS Extended Reach & CTS Satellite Collaborate with Customers and Partners Scale Collaboration Scale Expertise Collaborate from Remote Locations Any to Any Collaboration VC Interoperability Health Presence Medical Collaboration CTS Event Controls & CTS OnStage Vibrant & Scalable Remote Events Record and Broadcast Executive Collaboration CTS Recording Studio CTS Boardroom Collaborate from Anywhere Public CTS Suites Distanced Learning Remote Experts CTS Classroom Remote Reception Remote Lobby Ambassador Supply Chain Acceleration CTS Doc Camera Others: Retail POS CTS, CTS for Broadcast TV, Scale Internal IT with CTS Live Desk, TG 500 for Mobile CTS Student Loans Coverdell Plus Live Demonstrations Virtual Showroom Face to Face Meetings CTS Meeting Solution
    16. 16. #3: Emulate Use Cases Deploy 65 TelePresence Systems World-Wide Mobile TelePresence for Remote Customer Focus Group Sessions Conduct Global Innovation Meetings Connect & Accelerate $40M Annual Travel Savings 1,000 Meetings / Month 67% Utilization ROI: 3 Months
    17. 17. Video Surveillance + Analytics Increased Revenues IP Cameras Video Analytics Connect & Earn Align Staff Levels w ith Customer Traffic No More Than 3 Customers i n Line a t Checkout Detect and Help Un- A ided Customers +10% in Revenues $23M Yearly Benefit $1.4M One-Time Investment ROI: 3 Weeks SG1
    18. 18. Audience Measurement with Video Analytics Personalization Digital Media Manager Video Analytics Technology Accurately Captures, Tracks and Analyzes Faces, Generating Real-Time Audience Data
    19. 19. #4: Account Planning Recruiting Benefits Admin and Contract Negotiation Client-Vendor Product Collaboration Product Launches Audits and Legal Practices Customer Satisfaction and Relationship Building Sales Deal Closure Customer Strategic Dialog Customer Negotiations Mergers and Acquisitions Corporate Governance Meetings Internal Business Meetings Board Meetings and Press Conferences CIO/CTO
    20. 20. Pick One!
    21. 21. What about Tandberg?