Viewable & Native Emerge as The 2 Key Concepts Ensuring Effectiveness of Digital Ad Campaigns By Blueseed Digital

1. VIEWABLE & NATIVE EMERGE
AS THE 2 KEY CONCEPTS ENSURING EFFECTIVENESS OF
DIGITAL AD CAMPAIGNS
SPEAKER: Mr LÊ HỒNG TRƯỜNG - REGIONAL MANAGER

2. VIEWABLE
IMPRESSION

3. VIEWABLE
IMPRESSION
What Does a “Viewable” Ad
Look Like?
https://support.google.com/adwords/answer/7029393?hl=en

4. VIDEO BENCHMARK
China
Hong Kong
India
Indonesia
Japan
Korea
Malaysia
Philipines
Singapore
Thailand Vietnam
Taiwan
63%
66%
64%
73%
57%
69%
72%
67%
80%
67%
66%
68%
Source: May-2017, Double Click by Google
HOW TO SAVE YOUR POCKET?
BLUESEED
86%
MAKE YOUR AD
VIEWABLE
VIEWABLE
IMPRESSION
MOAT measures Blueseed campaigns

5. VIEWABLE
IMPRESSION
https://viewability.withgoogle.com/static/index.html

6. VIEWABLE
IMPRESSION
https://viewability.withgoogle.com/static/index.html

7. VIEWABLE
IMPRESSION
https://viewability.withgoogle.com/static/index.html

8. Source: Mar-2017, Google (think with Google)
SIGHT – SOUND & MOTION OF VIDEO AD
COMBINE DRIVE HIGHER LIFT
…AND MORE THAN
VIEWABLE
IMPRESSION

9. VIEWABLE
IMPRESSION
Brand Logo
Key message
Images or
video references

10. VIEWABLE
IMPRESSION

11. “Half the money I spend
on advertising is
wasted; the trouble is, I
don't know which half”.
John Wanamaker
Father of modern advertising and a marketing pioneer

12. …WHAT ELSE?
Blueseed is already partnership
with 3rd-party viewable tracking
VIEWABLE
IMPRESSION

13. NATIVE VISIBLE
& USER FRIENDLY

14. NATIVE VISIBLE
& USER FRIENDLY

15. NATIVE VISIBLE
& USER FRIENDLY

16. NATIVE VISIBLE
& USER FRIENDLY

17. NATIVE IS…
Market Leading Innovation
Continuously researching and launching new high
engagement formats
User-friendly
Non-intrusive Immersive In and Outstream formats
gain user attention, not frustration.
Highly Visible
Formats ensure impression in screen within user
attention zone.
Contextual - Right Ad > Right Audience
Ads served within contextually relevant content to
maximize relevance
10
NATIVE VISIBLE
& USER FRIENDLY

18. …THAN TRADITIONAL BANNER ADS
Source: Nielsen
…ADVANTAGES OF NATIVE AD
52%users visual
attention clearly was
superior for native ads
9%higher lift for
brand favorability than
traditional banner ads
18%higher lift for
purchase intent responses
than traditional banner ads
14
NATIVE VISIBLE
& USER FRIENDLY

19. NATIVE VISIBLE
& USE FRIENDLY
11
NATIVE VISIBLE
& USER FRIENDLY