The document discusses the challenges and strategies for promoting Open Educational Resources (OER) in education, outlining various levels of adoption from individual classrooms to national movements. It emphasizes understanding the goals, theories of change, potential allies, and obstacles faced in advocating for OER. The document also highlights a trend towards faculty openness to trying OER without entrenched opposition.

1. Two Industry Analysts Walk Into an OpenEd
Conference…
(Stop me if you’ve heard this one.)
18 November 2015 1

2. SlideShare
http://bit.ly/openwaldorf

3. PART I: STRATEGERY
18 November 2015 3

4. 18 November 2015 4
SCALE

5. How Big Is Your Problem?
• “I want to use OER for my class.”
• “I want to convince my department to use OER.”
• “I want to convince my school to adopt OER.”
• “I want to convince my state to adopt OER.”
• “I want to start a nation-wide OER movement.”
• “I want to convince colleges and universities to adopt open
teaching practices.”
• “I want to get for-profit companies out of education.”
• “I want to educate the entire world for the amount of money that
we are spending on education now.”
5

6. 6

7. 18 November 2015 7
What is your goal?

8. 18 November 2015 8
What is your theory of change?

9. 18 November 2015 9
What is your strategy?

10. 18 November 2015 10
Who do you have to convince?

11. 18 November 2015 11
What are your obstacles?

12. 18 November 2015 12
What power do you have?

13. 18 November 2015 13
Who are your natural allies?

14. 18 November 2015 14
Who is persuadable?

15. 18 November 2015 15
What is your best message?

16. 18 November 2015 16
Who are you willing to let win?

17. 18 November 2015 17
What are you willing to give up?

18. PART DEUX: TRENDS
18 November 2015 18

19. “Unlike most technological inroads in teaching,
OER does not suffer from any strong objections or
entrenched opposition groups. When presented
with the concept of OER, most faculty say that
they are willing to give it a try.”
Babson Survey Research Group,
Opening the Curriculum (2014)
18 November 2015

20. Source: Campus Computing
Survey 2015
18 November 2015

21. Source: BSRG Opening The Curriculum, 2014
18 November 2015

22. Source: Mosteller, 1981
18 November 2015
1497: da Gama; 100 out of 160 die of scurvy
1747: Lind; citrus = cure scurvy in 3-4 days
1795: British Navy accepts citrus; scurvy wiped out
1865: Merchant Marine accepts citrus; scurvy wiped out
1601: Lancaster; 3 tsp of citrus = no scurvy; control = 110 of 178 die

23. Source: BSRG Opening
The Curriculum, 2014

24. Source: BSRG Opening
The Curriculum, 2014

25. Source: Everett Rogers,
Diffusion of Innovations

26. Source: http://beforeihadkids.com/tag/venn-diagram/#.VW9CRVxViko

27. Source: Bureau of Labor Statistics and Student Monitor

28. Source: Florida
Virtual Campus
Survey, 2012

29. Source: National Association
of College Stores,
Student Watch 2015

30. Source: National Association of College Stores
18 November 2015

31. Source: Scott Dobson-Mitchell,
Macleans, 2009

32. 18 November 2015

33. Michael Feldstein: michael@mindwires.com
Phil Hill: phil@mindwires.com
e-Literate Blog: http://mfeldstein.com/
18 November 2015

34. 15 November 2015 34